Guiomar Martín Herrán
Guiomar Martín Herrán
Verified email at eco.uva.es
TitleCited byYear
Dynamic games in the economics and management of pollution
S Jørgensen, G Martín-Herrán, G Zaccour
Environmental Modeling & Assessment 15 (6), 433-467, 2010
1382010
A dynamic model for advertising and pricing competition between national and store brands
S Karray, G Martín-Herrán
European Journal of Operational Research 193 (2), 451-467, 2009
972009
Agreeability and time consistency in linear-state differential games
S Jørgensen, G Martin-Herran, G Zaccour
Journal of optimization theory and applications 119 (1), 49-63, 2003
692003
Pricing and advertising of private and national brands in a dynamic marketing channel
N Amrouche, G Martin-Herran, G Zaccour
Journal of Optimization Theory and Applications 137 (3), 465-483, 2008
562008
The impact of manufacturers' wholesale prices on a retailer's shelf‐space and pricing decisions
G Martín‐Herrán, S Taboubi, G Zaccour
Decision Sciences 37 (1), 71-90, 2006
482006
The dilemma of pull and push-price promotions
G Martín-Herrán, SP Sigué, G Zaccour
Journal of Retailing 86 (1), 51-68, 2010
452010
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
N Amrouche, G Martín-Herrán, G Zaccour
Annals of Operations Research 164 (1), 79-95, 2008
442008
Efficient Markov perfect Nash equilibria: theory and application to dynamic fishery games
G Martin-Herran, JP Rincón-Zapatero
Journal of Economic Dynamics and Control 29 (6), 1073-1096, 2005
422005
Sustainability of cooperation overtime in linear-quadratic differential games
S Jørgensen, G Martín-Herrán, G Zaccour
International Game Theory Review 7 (04), 395-406, 2005
392005
New method to characterize subgame perfect Nash equilibria in differential games
JP Rincón-Zapatero, J Martínez, G Martin-Herran
Journal of Optimization Theory and Applications 96 (2), 377-395, 1998
391998
A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation
G Martín-Herrán, S Taboubi, G Zaccour
Automatica 41 (6), 971-982, 2005
372005
Slowing deforestation pace through subsidies: a differential game
K Fredj, G MartıN-HerráN, G Zaccour
Automatica 40 (2), 301-309, 2004
352004
Markov perfect equilibrium advertising strategies of Lanchester duopoly model: A technical note
R Jarrar, G Martín-Herrán, G Zaccour
Management Science 50 (7), 995-1000, 2004
332004
Shelf-space allocation and advertising decisions in the marketing channel: A differential game approach
G Martín-Herrán, S Taboubi
International Game Theory Review 7 (03), 313-330, 2005
322005
Investigating the relationship between advertising and pricing in a channel with private label offering: A theoretic model
S Karray, G Martín-Herrán
Review of Marketing Science 6 (1), 2008
312008
Credibility of incentive equilibrium strategies in linear-state differential games
G Martín-Herrán, G Zaccour
Journal of Optimization Theory and Applications 126 (2), 367-389, 2005
312005
Price coordination in distribution channels: a dynamic perspective
G Martín-Herrán, S Taboubi
European Journal of Operational Research 240 (2), 401-414, 2015
302015
Offensive versus defensive marketing: What is the optimal spending allocation?
G Martín-Herrán, S McQuitty, SP Sigué
International Journal of Research in Marketing 29 (2), 210-219, 2012
302012
Dual role of price and myopia in a marketing channel
G Martín-Herrán, S Taboubi, G Zaccour
European Journal of Operational Research 219 (2), 284-295, 2012
292012
Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis
H Benchekroun, G Martín-Herrán, S Taboubi
Journal of Economic Dynamics and Control 33 (9), 1699-1718, 2009
292009
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