| Dynamic games in the economics and management of pollution S Jørgensen, G Martín-Herrán, G Zaccour Environmental Modeling & Assessment 15, 433-467, 2010 | 233 | 2010 |
| A dynamic model for advertising and pricing competition between national and store brands S Karray, G Martín-Herrán European Journal of Operational Research 193 (2), 451-467, 2009 | 147 | 2009 |
| Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising P De Giovanni, S Karray, G Martín-Herrán European Journal of Operational Research 272 (2), 465-480, 2019 | 87 | 2019 |
| Agreeability and time consistency in linear-state differential games S Jørgensen, G Martin-Herran, G Zaccour Journal of optimization theory and applications 119, 49-63, 2003 | 83 | 2003 |
| Fighting store brands through the strategic timing of pricing and advertising decisions S Karray, G Martín-Herrán European Journal of Operational Research 275 (2), 635-647, 2019 | 82 | 2019 |
| Spatial effects and strategic behavior in a multiregional transboundary pollution dynamic game J De Frutos, G Martin-Herran Journal of Environmental Economics and Management 97, 182-207, 2019 | 78 | 2019 |
| The dilemma of pull and push-price promotions G Martín-Herrán, SP Sigué, G Zaccour Journal of Retailing 86 (1), 51-68, 2010 | 73 | 2010 |
| Pricing and advertising of private and national brands in a dynamic marketing channel N Amrouche, G Martín-Herrán, G Zaccour Journal of Optimization Theory and Applications 137, 465-483, 2008 | 70 | 2008 |
| The impact of manufacturers' wholesale prices on a retailer's shelf‐space and pricing decisions G Martín‐Herrán, S Taboubi, G Zaccour Decision Sciences 37 (1), 71-90, 2006 | 68 | 2006 |
| Dual role of price and myopia in a marketing channel G Martín-Herrán, S Taboubi, G Zaccour European Journal of Operational Research 219 (2), 284-295, 2012 | 66 | 2012 |
| Feedback Stackelberg equilibrium strategies when the private label competes with the national brand N Amrouche, G Martín-Herrán, G Zaccour Annals of Operations Research 164 (1), 79-95, 2008 | 63 | 2008 |
| The impact of foresight in a transboundary pollution game H Benchekroun, G Martin-Herran European Journal of Operational Research 251 (1), 300-309, 2016 | 60 | 2016 |
| Cooperative advertising for competing manufacturers: The impact of long-term promotional effects S Karray, G Martín-Herrán, SP Sigué International Journal of Production Economics 184, 21-32, 2017 | 59 | 2017 |
| Efficient Markov perfect Nash equilibria: theory and application to dynamic fishery games G Martin-Herran, JP Rincón-Zapatero Journal of Economic Dynamics and Control 29 (6), 1073-1096, 2005 | 54 | 2005 |
| Price coordination in distribution channels: A dynamic perspective G Martín-Herrán, S Taboubi European Journal of Operational Research 240 (2), 401-414, 2015 | 53 | 2015 |
| Sustainability of cooperation overtime in linear-quadratic differential games S Jørgensen, G Martín-Herrán, G Zaccour International Game Theory Review 7 (04), 395-406, 2005 | 48 | 2005 |
| Credibility of incentive equilibrium strategies in linear-state differential games G Martín-Herrán, G Zaccour Journal of Optimization Theory and Applications 126, 367-389, 2005 | 48 | 2005 |
| Offensive versus defensive marketing: What is the optimal spending allocation? G Martín-Herrán, S McQuitty, SP Sigué International Journal of Research in Marketing 29 (2), 210-219, 2012 | 45 | 2012 |
| Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis H Benchekroun, G Martín-Herrán, S Taboubi Journal of Economic Dynamics and Control 33 (9), 1699-1718, 2009 | 45 | 2009 |
| An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising? G Martín-Herrán, SP Sigué Journal of Business research 70, 67-73, 2017 | 44 | 2017 |
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