| The effects of the value co-creation process on the consumer and the company MAG Haro, MPM RUIZ, RM CANAS Expert Journal of Marketing 2 (2), 2014 | 58 | 2014 |
| The effects of the value co-creation process on the consumer and the company MÁ García Haro, MP MARTÍNEZ RUIZ, R MARTÍNEZ CAÑAS Expert Journal of Marketing 2 (2), 68-81, 2014 | 20 | 2014 |
| The influence of value co-creation on consumer satisfaction: A mediating role of consumer motivation MÁ García-Haro, MP Martínez-Ruiz, R Martínez-Cañas International Journal of Online Marketing (IJOM) 5 (4), 60-83, 2015 | 13 | 2015 |
| Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-create MA García-Haro, MP Martínez-Ruiz, ... Journal of Theoretical and Applied Electronic Commerce Research 16 (6), 2051 …, 2021 | 11 | 2021 |
| Marketing 4.0 and Internet Technologies in the tourism industry context MÁ García-Haro, MP Martinez-Ruiz, R Martínez-Cañas, P Ruiz-Palomino Encyclopedia of Organizational Knowledge, Administration and Technologies 10, 2019 | 9 | 2019 |
| Value Co-Creation, Social Media, and Marketing 3.0: Towards the Search for Competitive Advantage in Firms MA Garcia-Haro, MP Martinez-Ruiz, RM Canas Handbook of Research on Integrating Social Media into Strategic Marketing …, 2015 | 6 | 2015 |
| Exploring the knowledge structure of the relationship between value co-creation and customer satisfaction JJ Nájera-Sánchez, R Martinez-Canas, MÁ García-Haro, ... Management Decision 60 (12), 3366-3387, 2022 | 4 | 2022 |
| La co-creación de valor a través de los social media: efecto en la imagen de cuenca como destio turístico MÁG Haro Universidad de Castilla-La Mancha, 2018 | 4 | 2018 |
| Knowledge in science and technology parks R Martinez-Canas, P Ruiz-Palomino, MA Garcia-Haro Encyclopedia of Organizational Knowledge, Administration, and Technology …, 2021 | 2 | 2021 |
| Social and Psychological Determinants of Value Co-creation in the Digital Era R Martínez-Cañas, MA García-Haro, P Ruíz-Palomino, L Kelly Frontiers in psychology 12, 683829, 2021 | 1 | 2021 |
| Assessing the drivers to share the content on social media in tourism: the empirical evidence on a world heritage city MÁ García-Haro, P Ruiz-Palomino, R Martínez-Cañas, MP Martínez-Ruiz European Journal of Management and Business Economics, 2024 | | 2024 |
| Uso del Flipped Learning en educación superior: propuesta de un modelo teórico JL Langreo, MÁG Haro, RM Cañas, PR Palomino Innovación docente en dirección de Recursos Humanos, 153-162, 2023 | | 2023 |
| Uso de Flipped Learning y la adquisición de competencias en educación superior MÁG Haro, JL Langreo, RM Cañas, PR Palomino Innovación educativa para el desarrollo sostenible, la economía y la empresa …, 2022 | | 2022 |
| Influencia del Aula Invertida en el disfrute del estudiante universitario JL Langreo, PR Palomino, RM Cañas, MÁG Haro Innovación educativa para el desarrollo sostenible, la economía y la empresa …, 2022 | | 2022 |
| Flipped classroom y Moodle: un análisis desde la perspectiva del modelo TAM JL Langreo, MÁG Haro, PR Palomino, RM Cañas El fomento de la innovación docente como estímulo transformador del ámbito …, 2022 | | 2022 |
| Social Media's Influence on Destination Image: The Case Study of a World Heritage City MA Garcia-Haro, MP Martinez-Ruiz, R Martinez-Cañas, P Ruiz-Palomino ICT as Innovator Between Tourism and Culture, 230-246, 2022 | | 2022 |
| CLARIFYING THE MEANING OF VALUE CO-CREATION: A LITERATURE REVIEW MA Garcia-Haro, MP Martinez-Ruiz, R Martinez-Cañas, PR Palomino New] Normal Technology Ethics, 62, 2021 | | 2021 |
| SOCIAL MEDIA ANALYSIS, THE CASE STUDY OF THE IMAGE OF A HERITAGE CITY MÁ Garcia-Haro, MP Martinez-Ruiz, R Martinez-Cañas, PR Palomino New] Normal Technology Ethics, 58, 2021 | | 2021 |
| Clarifying the Meaning of Value Co-Creation: a Literature Review MÁG Haro, MPM Ruiz, RM Cañas, PR Palomino [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021, 62-64, 2021 | | 2021 |
| Social Media Influence on Destination Image: the Case Study of a World Heritage City MÁG Haro, MPM Ruiz, RM Cañas, PR Palomino [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021, 58-61, 2021 | | 2021 |
