Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth A Lopez, E Guerra, B Gonzalez, S Madero Journal of Marketing Analytics 8, 203-223, 2020 | 32 | 2020 |
Financial inclusion and digital banking on an emergent economy EM Guerra-Leal, FG Arredondo-Trapero, JC Vázquez-Parra Review of Behavioral Finance 15 (2), 257-272, 2023 | 20 | 2023 |
Information and communication technologies and their impact on competitiveness in Latin America FG Arredondo-Trapero, JC Vázquez-Parra, EM Guerra-Leal Journal of technology management & innovation 15 (4), 43-53, 2020 | 15 | 2020 |
Are committed employees more service oriented? E Guerra, CJ Sepúlveda Global Business and Organizational Excellence 33 (3), 23-36, 2014 | 8 | 2014 |
Effectiveness of the voluntary disclosure of corporate information and its commitment to climate change FG Arredondo Trapero, EM Guerra Leal, J Kim Global Journal of Environmental Science and Management 9 (4), 1033-1048, 2023 | 7 | 2023 |
Estrategias de flexibilidad y su relación con el ambiente laboral, la dedicación y el reto intelectual S Madero-Gómez, OE Ortiz-Mendoza, EM Guerra-Leal CienciaUAT 15 (2), 122-134, 2021 | 7 | 2021 |
The Role of Internal Marketing During the COVID-19 Crisis EM Guerra-Leal, NB Ortiz, R Ruiz Marketing by Contingency in the Time of COVID-19, 159-187, 2022 | 2 | 2022 |
Comunicación, satisfacción y compromiso en miembros de organizaciones no lucrativas EMG Leal | 2 | 2004 |
Differences in the Destination of Savings According to Gender, and Its Economic Rights Implications FG Arredondo-Trapero, EM Guerra-Leal, JC Vázquez-Parra Journal of Risk and Financial Management 16 (7), 342, 2023 | 1 | 2023 |
Internal Marketing to face the" new normal" workplace challenges: Organizational Agility as a booster NBO Alvarado, EMG Leal Ciencias Administrativas. Teoría y Praxis 18 (2), 85-96, 2022 | 1 | 2022 |
Managing sexual orientation, gender identity, and CSR JC Vázquez Parra, FG Arredondo Trapero, EM Guerra Leal Common Ground Research Networks, 2021 | 1 | 2021 |
A role-based model in the service industry: An ethical perspective. FA Espinoza, EM Guerra, NE Velasco International Business Management 11, 1882-1891, 2017 | 1 | 2017 |
Competitiveness, quality education and universities: the shift to the post-pandemic world FG Arredondo-Trapero, EM Guerra-Leal, J Kim, JC Vázquez-Parra Journal of Applied Research in Higher Education, 2024 | | 2024 |
Anthropocentrism and ethics of care in environmental ethics based on gender variable S Camacho-de la Parra, FG Arredondo-Trapero, EM Guerra-Leal, ... Journal of Applied Research in Higher Education 15 (5), 1454-1466, 2023 | | 2023 |
Labor Inclusion with a Gender Perspective in Complex Environments: Firm Steps for the Post-Pandemic Economic Recovery JC Vázquez-Parra, FGA Trapero, EM Guerra-Leal The International Journal of Organizational Diversity 23 (1), 83, 2023 | | 2023 |
Elevating the boutique appeal: generating a sense of place in luxury hospitality through virtual tours A Pohlmann, F Velasco, EM Guerra-Leal, CJ Sepulveda Consumer Behavior in Tourism and Hospitality 18 (1), 66-80, 2022 | | 2022 |
Flexibility strategies and their relationship with workplace environment, dedication and intellectual challenge S Madero-Gómez, OE Ortiz-Mendoza, EM Guerra-Leal CienciaUAT 15 (2), 122-134, 2021 | | 2021 |
Marketing for Latin American Managers in the 21st Century C Sepúlveda, N Capon, G Camacho, E Guerra, FEM Rodríguez, ... Wessex Press Publishing Co., 2019 | | 2019 |
Antecedents and Consequences of Service Climate: A Study of Employees Perceptions in the Bank Industry Operating in Mexico EMG Leal | | 2014 |
Comunicación, satisfacción y compromiso en miembros de organizaciones no lucrativas EM Guerra Leal Instituto Tecnológico y de Estudios Superiores de Monterrey, 2004 | | 2004 |