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Kandappan Balasubramanian
Kandappan Balasubramanian
Associate Professor, School of Hospitality, Tourism and Events, Faculty of Social Sciences and
Dirección de correo verificada de taylors.edu.my
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A study on “Student preference towards the use of Edmodo as a learning platform to create responsible learning environment”
K Balasubramanian, V Jaykumar, LN Fukey
Procedia-Social and Behavioral Sciences 144, 416-422, 2014
3892014
Factors affecting hotel employees’ attrition and turnover: Application of pull-push-mooring framework
K Haldorai, WG Kim, SG Pillai, TE Park, K Balasubramanian
International Journal of Hospitality Management 83, 46-55, 2019
772019
The impact of Social Media on Consumers’ purchasing behaviour in Malaysian Restaurants
J Kumar, R Konar, K Balasubramanian
Journal of Spatial and Organizational Dynamics 8 (3), 197-216, 2020
302020
Service delivery quality improvement models: a review
LN Fukey, SS Issac, K Balasubramanian, V Jaykumar
Procedia-Social and Behavioral Sciences 144, 343-359, 2014
302014
What are the key challenges faced by the Malaysian hospitality and tourism industry in the context of industrial revolution 4.0?
K Balasubramanian, NA Ragavan
Worldwide Hospitality and Tourism Themes 11 (2), 194-203, 2019
182019
Moving towards borderless and limitless classroom: Blending Skype, Nearpod and Quizizz applications in the teaching and learning
K Balasubramanian
Carnival on e-learning (iucel) 2017 93, 2017
182017
Hotel managers perspective of managerial competency among graduating students of hotel management programme
V Jaykumar, LN Fukey, K Balasubramanian
Procedia-Social and Behavioral Sciences 144, 328-342, 2014
182014
Customer preference’s to select a restaurant through smart phone applications: an exploratory study
K Balasubramanian, A Balraj, J Kumar
Advanced Science Letters 21 (5), 1489-1493, 2015
172015
“Hospitality revolution 4.0”: A literature review on a unified typology of IR 4.0 technologies for the tourism and hospitality industry in the era of COVID-19
BA Osei, NA Ragavan, B Kandappan, HK Mensah
Asia-Pacific Journal of Innovation in Hospitality and Tourism 9 (1), 25-45, 2020
132020
Factors influencing millennials' satisfaction of café restaurants in Kuala Lumpur, Malaysia.
M Krisnamoorthy, K Balasubramanian
Asia-Pacific Journal of Innovation in Hospitality and Tourism 8 (2), 255-276, 2019
122019
Customer acceptance and use of smart phone apps (SPA) as a marketing mix tool for the restaurants: A proposed framework
K Balasubramanian, AB Dean
International Journal of Managerial Studies and Research (IJMSR) 3 (5), 106-114, 2015
42015
Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants: Reference: Ismail, TAT, Zahari, MSM, Hanafiah, MH & Balasubramaniam, K.(2022 …
TAT Ismail, MSM Zahari, MH Hanafiah, K Balasubramanian
Journal of Tourism and Services 13 (24), 26-42, 2022
32022
Acceptance of consumer-oriented health information technologies (CHITs): integrating technology acceptance model with perceived risk
M Sinha, L Fukey, K Balasubramanian, MH Hanafiah, P Kunasekaran, ...
Informatica 45 (6), 2021
32021
Blockchain Enterprise: Use Cases on Multiple Industries
T Narayanaswamy, P Karthika, K Balasubramanian
Convergence of Internet of Things and Blockchain Technologies, 125-137, 2021
32021
Confucians in the 21st Century Skills: an educational study of the readiness of the students in today’s pedagogic trends
JD Soeiro, K Balasubramanian
Journal of Education and Social Sciences 4, 140-144, 2016
32016
The bubble drink industry in Malaysia: an empirical assessment of repurchase intention.
B Kandappan, FW Mun, R Vinesh, CS Hui
Asia-Pacific Journal Of Innovation In Hospitality and Tourism 7 (2), 103-119, 2018
22018
Going green: eco-friendly food packaging used by Malaysian food truck entrepreneurs at the 29th SEA games
K Balasubramanian, M Krisnamoorthy
Asia-Pacific Journal of Innovation in Hospitality and Tourism 7, 95-106, 2018
22018
Hotel Career Perceptions of Final Year Hospitality Degree Students
V JayKumar, K Balasubramanian, J Kumar, RS Francis, G Sangaran
Advanced Science Letters 21 (6), 1956-1959, 2015
22015
What innovations would enable the tourism and hospitality industry in Malaysia to rebuild?
K Balasubramanian, MH Hanafiah
Worldwide Hospitality and Tourism Themes, 2022
12022
Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector
K Balasubramanian, P Kunasekaran, R Konar, AM Sakkthivel
Marketing Communications and Brand Development in Emerging Markets Volume II …, 2022
12022
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