| A study on “Student preference towards the use of Edmodo as a learning platform to create responsible learning environment” K Balasubramanian, V Jaykumar, LN Fukey Procedia-Social and Behavioral Sciences 144, 416-422, 2014 | 426 | 2014 |
| Factors affecting hotel employees’ attrition and turnover: Application of pull-push-mooring framework K Haldorai, WG Kim, SG Pillai, TE Park, K Balasubramanian International Journal of Hospitality Management 83, 46-55, 2019 | 124 | 2019 |
| The impact of Social Media on Consumers’ purchasing behaviour in Malaysian Restaurants J Kumar, R Konar, K Balasubramanian Journal of Spatial and Organizational Dynamics 8 (3), 197-216, 2020 | 61 | 2020 |
| Service delivery quality improvement models: a review LN Fukey, SS Issac, K Balasubramanian, V Jaykumar Procedia-Social and Behavioral Sciences 144, 343-359, 2014 | 32 | 2014 |
| What are the key challenges faced by the Malaysian hospitality and tourism industry in the context of industrial revolution 4.0? K Balasubramanian, NA Ragavan Worldwide Hospitality and Tourism Themes 11 (2), 194-203, 2019 | 30 | 2019 |
| Hotel managers perspective of managerial competency among graduating students of hotel management programme V Jaykumar, LN Fukey, K Balasubramanian Procedia-Social and Behavioral Sciences 144, 328-342, 2014 | 22 | 2014 |
| Hospitality revolution 4.0”: A literature review on a unified typology of IR 4.0 technologies for the tourism and hospitality industry in the era of COVID-19 BA Osei, NA Ragavan, B Kandappan, HK Mensah Asia-Pacific Journal of Innovation in Hospitality and Tourism 9 (1), 25-45, 2020 | 20 | 2020 |
| Moving towards borderless and limitless classroom: Blending Skype, Nearpod and Quizizz applications in the teaching and learning K Balasubramanian Carnival on e-learning (iucel) 2017 93, 2017 | 19 | 2017 |
| Customer preference’s to select a restaurant through smart phone applications: an exploratory study K Balasubramanian, A Balraj, J Kumar Advanced Science Letters 21 (5), 1489-1493, 2015 | 18 | 2015 |
| Factors Influencing Millennials' Satisfaction of Café Restaurants in Kuala Lumpur, Malaysia. M Krisnamoorthy, K Balasubramanian Asia-Pacific Journal of Innovation in Hospitality & Tourism 8 (2), 2019 | 15 | 2019 |
| Customer brand personality, dining experience, and satisfaction at luxury hotel restaurants TAT Ismail, MSM Zahari, MH Hanafiah, K Balasubramanian Journal of Tourism and Services 13 (24), 26-42, 2022 | 9 | 2022 |
| Blockchain Enterprise: Use Cases on Multiple Industries T Narayanaswamy, P Karthika, K Balasubramanian Convergence of Internet of Things and Blockchain Technologies, 125-137, 2021 | 9 | 2021 |
| Acceptance of consumer-oriented health information technologies (CHITs): integrating technology acceptance model with perceived risk M Sinha, L Fukey, K Balasubramanian, MH Hanafiah, P Kunasekaran, ... Informatica 45 (6), 2021 | 8 | 2021 |
| What innovations would enable the tourism and hospitality industry in Malaysia to rebuild? K Balasubramanian, MH Hanafiah Worldwide Hospitality and Tourism Themes, 2022 | 6 | 2022 |
| Confucians in the 21st Century Skills: an educational study of the readiness of the students in today’s pedagogic trends JD Soeiro, K Balasubramanian Journal of Education and Social Sciences 4, 140-144, 2016 | 6 | 2016 |
| Moving forward with augmented reality menu: Changes in food consumption behaviour patterns K Balasubramanian, R Konar Journal of Innovation in Hospitality and Tourism 11 (3), 91-96, 2022 | 5 | 2022 |
| Customer acceptance and use of smart phone apps (SPA) as a marketing mix tool for the restaurants: A proposed framework K Balasubramanian, AB Dean International Journal of Managerial Studies and Research (IJMSR) 3 (5), 106-114, 2015 | 4 | 2015 |
| Exploring measures to enhance the low adoption rate of IR 4.0 technologies: a qualitative inquiry with hotels during COVID-19 BA Osei, NA Ragavan, B Kandappan, F Frempong European Journal of Innovation Management, 2022 | 3 | 2022 |
| Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector K Balasubramanian, P Kunasekaran, R Konar, AM Sakkthivel Marketing Communications and Brand Development in Emerging Markets Volume II …, 2022 | 3 | 2022 |
| Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations I Mensah, K Balasubramanian, MR Jamaluddin, G Alcoriza, V Gaffar, ... Springer Nature, 2021 | 3 | 2021 |
Leena.N.Fukey, ORCID: 0000-0001-6...Associate Professor of School of Business and Management, CHRIST(Deemed to be University),Dirección de correo verificada de christuniversity.in
