| A study on “Student preference towards the use of Edmodo as a learning platform to create responsible learning environment” K Balasubramanian, V Jaykumar, LN Fukey Procedia-Social and Behavioral Sciences 144, 416-422, 2014 | 389 | 2014 |
| Factors affecting hotel employees’ attrition and turnover: Application of pull-push-mooring framework K Haldorai, WG Kim, SG Pillai, TE Park, K Balasubramanian International Journal of Hospitality Management 83, 46-55, 2019 | 77 | 2019 |
| The impact of Social Media on Consumers’ purchasing behaviour in Malaysian Restaurants J Kumar, R Konar, K Balasubramanian Journal of Spatial and Organizational Dynamics 8 (3), 197-216, 2020 | 30 | 2020 |
| Service delivery quality improvement models: a review LN Fukey, SS Issac, K Balasubramanian, V Jaykumar Procedia-Social and Behavioral Sciences 144, 343-359, 2014 | 30 | 2014 |
| What are the key challenges faced by the Malaysian hospitality and tourism industry in the context of industrial revolution 4.0? K Balasubramanian, NA Ragavan Worldwide Hospitality and Tourism Themes 11 (2), 194-203, 2019 | 18 | 2019 |
| Moving towards borderless and limitless classroom: Blending Skype, Nearpod and Quizizz applications in the teaching and learning K Balasubramanian Carnival on e-learning (iucel) 2017 93, 2017 | 18 | 2017 |
| Hotel managers perspective of managerial competency among graduating students of hotel management programme V Jaykumar, LN Fukey, K Balasubramanian Procedia-Social and Behavioral Sciences 144, 328-342, 2014 | 18 | 2014 |
| Customer preference’s to select a restaurant through smart phone applications: an exploratory study K Balasubramanian, A Balraj, J Kumar Advanced Science Letters 21 (5), 1489-1493, 2015 | 17 | 2015 |
| “Hospitality revolution 4.0”: A literature review on a unified typology of IR 4.0 technologies for the tourism and hospitality industry in the era of COVID-19 BA Osei, NA Ragavan, B Kandappan, HK Mensah Asia-Pacific Journal of Innovation in Hospitality and Tourism 9 (1), 25-45, 2020 | 13 | 2020 |
| Factors influencing millennials' satisfaction of café restaurants in Kuala Lumpur, Malaysia. M Krisnamoorthy, K Balasubramanian Asia-Pacific Journal of Innovation in Hospitality and Tourism 8 (2), 255-276, 2019 | 12 | 2019 |
| Customer acceptance and use of smart phone apps (SPA) as a marketing mix tool for the restaurants: A proposed framework K Balasubramanian, AB Dean International Journal of Managerial Studies and Research (IJMSR) 3 (5), 106-114, 2015 | 4 | 2015 |
| Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants: Reference: Ismail, TAT, Zahari, MSM, Hanafiah, MH & Balasubramaniam, K.(2022 … TAT Ismail, MSM Zahari, MH Hanafiah, K Balasubramanian Journal of Tourism and Services 13 (24), 26-42, 2022 | 3 | 2022 |
| Acceptance of consumer-oriented health information technologies (CHITs): integrating technology acceptance model with perceived risk M Sinha, L Fukey, K Balasubramanian, MH Hanafiah, P Kunasekaran, ... Informatica 45 (6), 2021 | 3 | 2021 |
| Blockchain Enterprise: Use Cases on Multiple Industries T Narayanaswamy, P Karthika, K Balasubramanian Convergence of Internet of Things and Blockchain Technologies, 125-137, 2021 | 3 | 2021 |
| Confucians in the 21st Century Skills: an educational study of the readiness of the students in today’s pedagogic trends JD Soeiro, K Balasubramanian Journal of Education and Social Sciences 4, 140-144, 2016 | 3 | 2016 |
| The bubble drink industry in Malaysia: an empirical assessment of repurchase intention. B Kandappan, FW Mun, R Vinesh, CS Hui Asia-Pacific Journal Of Innovation In Hospitality and Tourism 7 (2), 103-119, 2018 | 2 | 2018 |
| Going green: eco-friendly food packaging used by Malaysian food truck entrepreneurs at the 29th SEA games K Balasubramanian, M Krisnamoorthy Asia-Pacific Journal of Innovation in Hospitality and Tourism 7, 95-106, 2018 | 2 | 2018 |
| Hotel Career Perceptions of Final Year Hospitality Degree Students V JayKumar, K Balasubramanian, J Kumar, RS Francis, G Sangaran Advanced Science Letters 21 (6), 1956-1959, 2015 | 2 | 2015 |
| What innovations would enable the tourism and hospitality industry in Malaysia to rebuild? K Balasubramanian, MH Hanafiah Worldwide Hospitality and Tourism Themes, 2022 | 1 | 2022 |
| Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector K Balasubramanian, P Kunasekaran, R Konar, AM Sakkthivel Marketing Communications and Brand Development in Emerging Markets Volume II …, 2022 | 1 | 2022 |
Leena.N.Fukey, ORCID: 0000-0001-6...Associate Professor of School of Business and Management, CHRIST(Deemed to be University),Dirección de correo verificada de christuniversity.in
