Abel Monfort
Abel Monfort
ESIC University
Correu electrònic verificat a - Pàgina d'inici
Citada per
Citada per
Plan de Comunicación on y off en la Práctica
J Alard, A Monfort
Madrid: ESIC, 2017
Generous charity to preserve green image? Exploring linkage between strategic donations and environmental misconduct
B Wu, C Jin, A Monfort, D Hua
Journal of Business Research, 2021
The management of intangibles and corporate branding: Has anything changed in the relationship between business and society?
N Villagra, B Lopez, A Monfort
Revista Latina de Comunicación Social 70, 793-812, 2015
Substantial response or impression management? Compliance strategies for sustainable development responsibility in family firms
B Wu, A Monfort, C Jin, X Shen
Technological Forecasting and Social Change 174, 121214, 2022
The mediating role of brand trust in the relationship between brand personality and brand loyalty
N Villagra, A Monfort, J Sánchez Herrera
Journal of Consumer Behaviour, 1-11, 2021
Comunicación y empresa responsable
J Benavides, A Monfort
Pamplona: Eunsa, 2015
Communication and the role of third-party endorsement in social crowdfunding
V De Crescenzo, A Monfort, JA Felício, S Ribeiro-Navarrete
The Service Industries Journal, 1-28, 2021
Role of artificial intelligence in marketing strategies and performance
CW Wu, A Monfort
Psychology & Marketing, 2022
Firm value impact of corporate activism: Facebook and the stop hate for profit campaign
N Villagra, A Monfort, M Méndez-Suárez
Journal of Business Research 137, 319-326, 2021
Sustainable Banking: New Forms of Investing under the Umbrella of the 2030 Agenda
M Méndez-Suárez, A Monfort, F Gallardo
Sustainability 12 (5), 1-13, 2020
Promoting Female Entrepreneurship: The Impact of Gender Gap Beliefs and Perceptions
C Ilie, A Monfort, G Fornes, G Cardoza
SAGE Open 11 (2), 21582440211018468, 2021
Exploring stakeholders’ dialogue and corporate social responsibility (CSR) on Twitter
A Monfort, N Villagra, B López-Vázquez
El Profesional de la Información 28 (5), 2019
Corporate social responsibility and corporate foundations in building responsible brands
A Monfort, N Villagra
Profesional de la información 25 (5), 767-777, 2016
Investigación de mercados en entornos digitales y convencionales: Una visión integradora
S Villaverde, A Monfort, MJ Merino
ESIC Editorial, 2020
Economic impact of corporate foundations: An event analysis approach
A Monfort, N Villagra, J Sánchez
Journal of Business Research 122, 159-170, 2021
Ética, deontología y responsabilidad social empresarial.
E Valbuena, A Monfort
ESIC editorial, 2020
Institutional investor ESG activism and corporate green innovation against climate change: Exploring differences between digital and non-digital firms
C Jin, A Monfort, F Chen, N Xia, B Wu
Technological Forecasting and Social Change 200, 123129, 2024
The amplifying effect of branded queries on advertising in multi-channel retailing
M Méndez-Suárez, A Monfort
Journal of Business Research 112, 254-260, 2020
Ethics, Responsibility, and Sustainability in MBAs. Understanding the Motivations for the Incorporation of ERS in Less Traditional Markets
G Fornes, A Monfort, C Ilie, CKT Koo, G Cardoza
Sustainability 11 (24), 7060, 2019
Creating Shared Value in the Context of Sustainability: The Communication Strategy of MNCs
B Lopez, A Monfort
Corporate Governance and Strategic Decision Making, 2017
En aquests moments el sistema no pot dur a terme l'operació. Torneu-ho a provar més tard.
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