| The nature of self-reported guilt in consumption contexts DW Dahl, H Honea, RV Manchanda Marketing Letters 14 (3), 159-171, 2003 | 294 | 2003 |
| Three Rs of interpersonal consumer guilt: Relationship, reciprocity, reparation DW Dahl, H Honea, RV Manchanda Journal of Consumer Psychology 15 (4), 307-315, 2005 | 293 | 2005 |
| The promotion affect scale: defining the affective dimensions of promotion H Honea, DW Dahl Journal of Business Research 58 (4), 543-551, 2005 | 129 | 2005 |
| Targeting social messages with emotions of change: The call for optimism PC Peter, H Honea Journal of Public Policy & Marketing 31 (2), 269-283, 2012 | 100 | 2012 |
| The power of plain: Intensifying product experience with neutral aesthetic context H Honea, S Horsky Marketing Letters 23 (1), 223-235, 2012 | 99 | 2012 |
| Corporate social responsibility failures: How do consumers respond to corporate violations of implied social contracts? CA Russell, DW Russell, H Honea Journal of Business Ethics 136 (4), 759-773, 2016 | 95 | 2016 |
| Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness WE Baker, H Honea, CA Russell Journal of Advertising 33 (3), 77-85, 2004 | 87 | 2004 |
| Motivational determinants of transportation into marketing narratives B McFerran, DW Dahl, GJ Gorn, H Honea Journal of Consumer Psychology 20 (3), 306-316, 2010 | 78 | 2010 |
| Evidence Items as Signals of Marketing Competencies and Workplace Readiness: A Practitioner Perspective H Honea, IA Castro, P Peter Journal of Marketing Education 39 (3), 145-161, 2017 | 25 | 2017 |
| Do we judge a book by its cover and a product by its package? How affective expectations are contrasted and assimilated into the consumption experience S Horsky, H Honea ACR North American Advances, 2009 | 10 | 2009 |
| 1= 2: When a singular experience leads to dissociated evaluations H Honea, AC Morales, GJ Fitzsimons Journal of Consumer Psychology 16 (2), 124-134, 2006 | 10 | 2006 |
| Special Session Summary Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase H Honea ACR North American Advances, 2005 | 3* | 2005 |
| EMOTIONAL INTELLIGENCE, BEHAVIORAL PROCRASTINATION, AND ONLINE (OVER) CONSUMPTION PC Peter, H Honea The Dark Side of Social Media: A Consumer Psychology Perspective, 2017 | 2 | 2017 |
| Emotional Intelligence, Behavioral Procrastination, and Online (Over) consumption H Honea, PC Peter The Dark Side of Social Media, 133-146, 2017 | 2* | 2017 |
| EXPLORING THE MOTIVATIONAL AND CONSUMPTION IMPACT OF PERSONAL ANALYTICS AND INFORMATICS H Honea Consumer Psychology in a Social Media World, 205, 2015 | 1 | 2015 |
| Sustainable Marketing: Collaborating with and Cloning Consumer 3.0 H Honea Wiley International Encyclopedia of Marketing, 2010 | 1 | 2010 |
| Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation B McFerran, D Dahl, G Gorn, H Honea ACR North American Advances, 2008 | | 2008 |
| Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context DW Dahl, H Honea, RV Manchanda ADVANCES IN CONSUMER RESEARCH 32, 190, 2005 | | 2005 |
| Special Session Summary an Examination of Consumers’ Aactive@ Responses to an Emerging Breed of Marketing Events H Honea, CA Russell ACR European Advances, 2003 | | 2003 |
| Affect and consumer response to promotions. HL Honea | | 2002 |
