Malcolm Wright

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Byron SharpProfessor of Marketing Science, Ehrenberg-Bass Institute, University of South AustraliaVerified email at unisa.edu.au
Robert EastProfessor Emeritus, Kingston Business SchoolVerified email at kingston.ac.uk
Pam FeethamSenior Lecturer in Marketing Massey UniversityVerified email at massey.ac.nz
Judith HoldershawSenior Lecturer, Massey UniversityVerified email at massey.ac.nz
Philip SternEhrenberg-Bass Institute for Marketing Science, UNiSA and University of ExeterVerified email at exeter.ac.uk
Giang TrinhEhrenberg-Bass Institute University of South AustraliaVerified email at marketingscience.info
Anne SharpUniversity of South AustraliaVerified email at marketingscience.info
Lara StocchiSenior Lecturer in Marketing, University of South AustraliaVerified email at unisa.edu.au
j scott armstrongThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
Alexander SchnackMassey UniversityVerified email at massey.ac.nz
Damon TeagleProfessor of Geochemistry, School of Ocean & Earth Science, National Oceanography Centre SouthamptonVerified email at southampton.ac.uk
Mark AvisMassey UniversityVerified email at massey.ac.nz
Gerald GoodhardtEmeritus Professor, City UniversityVerified email at goodhardt.com
John DawesEhrenberg-Bass Institute, UniSA BusinessVerified email at marketingscience.info
Prof Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
Cam RungieProjectsVerified email at adam.com.au
Kesten C GreenUniversity of South Australia; UniSA Business; Ehrenberg-Bass Institute; Monash UniversityVerified email at unisa.edu.au
Roman KonopkaPhD in Marketing, Massey UniversityVerified email at massey.ac.nz
Murray MacRaeMassey UniversityVerified email at massey.ac.nz
Nicholas AshillProfessor of MarketingVerified email at vuw.ac.nz

Malcolm Wright

Professor of Marketing, Massey University

Verified email at massey.ac.nz - Homepage

Branding Buyer Behaviour Market Research


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The relative incidence of positive and negative word of mouth: A multi-category study R East, K Hammond, M Wright International journal of research in marketing 24 (2), 175-184, 2007	641	2007
Consumer behaviour: Applications in marketing R East, J Singh, M Wright, M Vanhuele SAGE Publications Ltd, 2021	488	2021
Purchase loyalty is polarised into either Repertoire or Subscription patterns B Sharp, M Wright, G Goodhardt Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002	220	2002
Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability A Schnack, MJ Wright, JL Holdershaw Food Research International 117, 40-49, 2019	138	2019
Bias and variability in purchase intention scales M Wright, M MacRae Journal of the Academy of Marketing Science 35, 617-624, 2007	135	2007
Fundamental patterns of in-store shopper behavior H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ... Journal of Retailing and Consumer Services 37, 182-194, 2017	131	2017
New product diffusion models in marketing: an assessment of two approaches M Wright, D Charlett Marketing Bulletin 6 (4), 32-41, 1995	118	1995
Predicting blood donation behaviour: further application of the theory of planned behaviour J Holdershaw, P Gendall, M Wright Journal of Social Marketing 1 (2), 120-132, 2011	104	2011
Verification of citations: fawlty towers of knowledge? M Wright, JS Armstrong Interfaces 38 (2), 125-139, 2008	103	2008
A contingency model of marketing information M Wright, N Ashill European Journal of Marketing 32 (1/2), 125-144, 1998	100	1998
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data M Wright, A Sharp, B Sharp International Journal of Research in Marketing 19 (1), 81-90, 2002	99	2002
Managers' knowledge of marketing principles: the case of new product development S Cierpicki, M Wright, B Sharp Journal of Empirical Generalizations in Marketing Science 5 (3), 771-790, 2000	95	2000
Descriptive and evaluative attributes: what relevance to marketers? J Hoek, J Dunnett, M Wright, P Gendall Journal of Product & Brand Management 9 (6), 415-435, 2000	93	2000
It’s a Dirichlet world: modelling individual's loyalties reveals how brands compete, grow and decline B Sharp, MJ Wright, J Dawes, C Driesener, L Stocchi, P Stern Journal of Advertising Research 52 (2), 203-213, 2012	85	2012
Switching banks: Old bank gone but not forgotten G Lees, R Garland, M Wright Journal of Financial Services Marketing 12, 146-156, 2007	84	2007
Environmental attitude-behaviour correlations in 21 countries M Wright, B Klÿn Journal of Empirical Generalisations in Marketing Science 3, 42-60, 1998	78	1998
A quantitative evaluation of the public response to climate engineering MJ Wright, DAH Teagle, PM Feetham Nature Climate Change 4 (2), 106-110, 2014	76	2014
The dubious assumptions of segmentation and targeting M Wright Management Decision 34 (1), 18-24, 1996	76	1996
Predicting elections from politicians’ faces JS Armstrong, KC Green, RJ Jones Jr, MJ Wright International Journal of Public Opinion Research 22 (4), 511-522, 2010	75	2010
Progress in marketing knowledge M Wright, Z Kearns Journal of Empirical Generalisations in Marketing Science 3, 1-21, 1998	75	1998

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