| Internet banking in Pakistan: An extended technology acceptance perspective S Afshan, A Sharif, N Waseem, R Frooghi International Journal of Business Information Systems 27 (3), 383-410, 2018 | 84 | 2018 |
| Impact of human resource management practices on teachers’ performance: A mediating role of monitoring practices SN Waseem, R Frooghi, S Afshan Journal of Education and Social Sciences 1 (2), 31-55, 2013 | 54 | 2013 |
| Switching behaviour of young adults in cellular service industry: an empirical study of Pakistan W Aslam, R Frooghi Global Business Review 19 (3), 635-649, 2018 | 43 | 2018 |
| Effect of offline parent brand dimension on online trust, satisfaction and loyalty: In context of newspaper industry R Frooghi, SN Waseem, S Afshan, Z Shah Journal of Management Sciences 2 (2), 223-254, 2015 | 42 | 2015 |
| Impact of brand equity drivers on purchase intention: A moderating effect of entrepreneurial marketing M Raza, R Frooghi, SHB Abd Rani, MA Qureshi South Asian Journal of Management Sciences 12 (1), 69-92, 2018 | 31 | 2018 |
| Does value co-creation impacts customer loyalty and repurchase intention R Frooghi, Z Rashidi IBT Journal of Business Studies (JBS) 1 (1), 2019 | 11 | 2019 |
| Determinants of compulsive buying behaviour in apparel industry of pakistan M Raza, R Frooghi, A Aziz International Journal of Innovation, Creativity and Change 11 (11), 172-189, 2020 | 9 | 2020 |
| Empirical assessment of the constructs: Workplace engagement, job burnout and turnover intention SN Waseem, R Frooghi, BS Khan Journal of Education & Social Sciences 4 (2), 112-131, 2016 | 8 | 2016 |
| Strengthening school management committees: a framework for process and outcome N Adil, Z Rashidi, R Frooghi International Journal of Educational Management 32 (4), 701-718, 2018 | 4 | 2018 |
| The integration of loyalty, satisfaction, and relationship commitment models to predict customer retention in Pakistani telecom sector R Frooghi, S Afshan, SN Waseem South Asian Journal of Management Sciences 10 (2), 56-79, 2016 | 4 | 2016 |
| Customer orientation of service employees: A phantom model approach R Farooghi, SN Waseem, S Qasim IBT Journal of Business Studies (JBS) 1 (1), 2016 | 3 | 2016 |
| Influence of employees’ beliefs and values on shaping green work culture for boosting firm’s environmental performance S Qasim, W Ahmed, R Frooghi International Journal of Ethics and Systems, 2023 | 2 | 2023 |
| Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola M Raza, R Frooghi, S abbas Shah Sukkur IBA Journal of Management and Business 6 (1), 12-33, 2019 | 1 | 2019 |
| Mediation analyses of website features on online purchasing behavior R Frooghi, AM Ghouri, SN Waseem, S Zehra KASBIT Business Journal 10 (1), 77-105, 2017 | 1 | 2017 |
| SERVICE QUALITY IMPACTS CUSTOMER SATISFACTION AND CUSTOMER LOYALTY (EMPIRICAL EVIDENCE FROM APPAREL INDUSTRY OF PAKISTAN) DKM Dr Reema Frooghi, Dr Samina Qasim Global Journal for Management and Administrative Sciences 3 (3), 1-20, 2022 | | 2022 |
| Does Value Co-creation impacts Customer Loyalty and Repurchase Intention R Frooghi, Z Rashidi IBT Journal of Business Studies (JBS) 5 (2), 5-7, 2009 | | 2009 |
| Ikramuddin Junejo, Jan Muhammad Sohu, Farhan Hussain (34-44) M Kashif, J Ahmed, M Islam, UF Gillani, M Raza, R Frooghi, SA Shah | | |
Dr Syeda Nazneen WaseemUniversity of KarachiE-mail confirmado em uok.edu.pk
