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Marcus Wardley
Marcus Wardley
Assistant Professor of Marketing, California State University San Marcos
Verified email at csusm.edu - Homepage
Title
Cited by
Cited by
Year
Service recovery in unaffected consumers: evidence of a recovery paradox
M Wardley
International Journal of Quality and Service Sciences 14 (1), 121-132, 2022
32022
Framing zero: Why losing nothing is better than gaining nothing
M Wardley, M Alberhasky
Journal of Behavioral and Experimental Economics 90, 101641, 2021
32021
Duped, scammed and suckered: the development of the sugrophobia scale
R Madrigal, M Wardley, CA Soule
NA—Advances in Consumer Research 42, 2014
32014
Measuring the motivation to avoid duping: scale development and validation
R Madrigal, M Wardley, CA Armstrong Soule
Journal of Consumer Marketing 38 (7), 791-801, 2021
12021
Promotion of Transaction-Based Cause-Related Marketing: How Should the Source and the Impact of the Partnership Be Presented
K Stewart, V Dalakas, M Wardley
Services Marketing Quarterly 43 (4), 466-484, 2022
2022
That’s disgusting! Why disgust increases enjoyment of crime dramas.
M Wardley
Psychology of Popular Media 11 (4), 395, 2022
2022
Psychology of Popular Media
M Wardley
2022
Too scared to shop: The role of apatephobia, trust, risk, and suspicion in market exchanges
M Wardley
Journal of Customer Behaviour 20 (1-2), 51-66, 2021
2021
Valence Conversion and the Hedonic Equation: A New Framework for Understanding the Consumption of Aversive Experiences
MJ Wardley
University of Oregon, 2017
2017
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