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Jose L. Ruiz-Alba
Jose L. Ruiz-Alba
Professor of Marketing. Research & Knowledge Exchange Leader School of Management & Marketing.
Correu electrònic verificat a westminster.ac.uk - Pàgina d'inici
Títol
Citada per
Citada per
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El compromiso organizacional: un valor personal y empresarial en el marketing interno.
J Ruizalba
Revista de Estudios Empresariales. Segunda Epoca. 1, 67-86., 2014
345*2014
The impact of digitalization and servitization on the financial performance: An empirical analysis
M Abou-Foul, J Ruiz-Alba, A Soares
Production Planning & Control 32 (12), 975-989, 2021
2932021
Gamification and online consumer decisions: Is the game over?
S Tobón, J Ruiz-Alba, J García-Madariaga
Decision Support Systems 128, 113-167, 2020
2732020
The moderating role of gender on entrepreneurial intentions: A TPB perspective
J Ruizalba, M Vallespín, V Martin-Sanchez, MÁ Rodriguez Molina
Intangible Capital 11 (1), 92-117, 2015
201*2015
Strategic alliances and firm performance in startups with a social mission
L Cacciolatti, A Rosli, J Ruiz-Alba, J Chang
Journal of Business Research, 106-117, 2020
1552020
Internal market orientation: An empirical research in hotel sector
J Ruizalba, G Bermúdez-González, MA Rodríguez-Molina, MJ Blanca
International Journal of Hospitality Management 38, 11-19, 2014
1322014
The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective
M Abou-Foul, J Ruiz-Alba, PJ López-Tenorio
Journal of Business Research 157, 113609, 2023
1272023
Servitization strategies from customers’ perspective: the moderating role of co-creation
J Ruiz-Alba, A Soares, M Rodríguez-Molina, F D.
Journal of Business and Industrial Marketing 34 (3), 628-642, 2019
1102019
Gestión del conocimiento y orientación al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero
Ruizalba, Jose, MV Arán, J Pérez-Aranda
Investigaciones Europeas de Dirección y Economía de la Empresa 21 (2), 84-92, 2015
872015
Gamificación como estrategia de marketing interno
JL Ruizalba Robledo, F Navarro Lucena, S Jiménez Arenas
Intangible capital 9 (4), 1113-1144, 2013
822013
Museums visitors' heterogeneity and experience processing
J Ruiz-Alba, A Nazarian, MA Rodríguez-Molina, L Andreu
International Journal of Hospitality Management 78, 131-141, 2019
812019
Interfunctional coordination: the role of digitalization
J Ruiz-Alba, R Guesalaga, R Ayestarán, J Morales Mediano
Journal of Business and Industrial Marketing 35 (3), 404-419, 2020
792020
Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness
J Ruiz-Alba, M Abou-Foul, A Nazarian, P Foroudi
Information Technology & People 35 (7), 2470-2499, 2022
722022
Gamification and Entrepreneurial Intentions
J Ruiz-Alba, A Soares, M Rodríguez-Molina, A Banoun
Journal of Small Business and Enterprise Development 26 (5), 661-683, 2019
622019
The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises
S Kazakov, JL Ruiz-Alba, MM Muñoz
European Journal of Management and Business Economics 30 (2), 129-151, 2021
592021
New perspective on customer orientation of service employees: a conceptual framework
J Morales, J Ruiz-Alba
The Service Industries Journal 39 (13-14), 1-17, 2019
42*2019
El voluntariado corporativo y sus efectos sobre la satisfacción laboral y el compromiso en empresas familiares de Andalucía/The effect of corporate volunteering programs on job …
J Ruizalba, MV Arán, JLG Porras
Revista de Empresa Familiar 4 (1), 45, 2014
41*2014
Entrepreneurial intentions: a bibliometric analysis
J Ruiz-Alba, V Guzmán-Parra, J Vila-Oblitas, J Morales Mediano
Journal of Small Business and Enterprise Development 28 (1), 121-133, 2021
402021
Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
J Ruizalba, MV Arán
Tourism & Management Studies 10 (ESPECIAL), 151-157, 2014
252014
Customer Orientation in Highly Relational Services
J Morales Mediano, J Ruiz-Alba
Marketing Intelligence & Planning 38 (2), 209-223, 2019
242019
En aquests moments el sistema no pot dur a terme l'operació. Torneu-ho a provar més tard.
Articles 1–20