José L. Ruiz-Alba Robledo
José L. Ruiz-Alba Robledo
Research Leader School of Management & Marketing. Reader in Marketing. University of Westminster.
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Año
El compromiso organizacional: un valor personal y empresarial en el marketing interno.
J Ruizalba
Revista de Estudios Empresariales. Segunda Epoca. 1, 67-86., 2014
1612014
Internal market orientation: An empirical research in hotel sector
J Ruizalba, G Bermúdez-González, MA Rodríguez-Molina, MJ Blanca
International Journal of Hospitality Management 38, 11-19, 2014
762014
The moderating role of gender on entrepreneurial intentions: A TPB perspective
J Ruizalba, M Vallespín, V Martin, MÁ Rodriguez Molina
Intangible Capital 11 (1), 92-117, 2015
62*2015
Gestión del conocimiento y orientación al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero
Ruizalba, Jose, MV Arán, J Pérez-Aranda
Investigaciones Europeas de Dirección y Economía de la Empresa 21 (2), 84-92, 2015
432015
Gamificación como estrategia de marketing interno
JL Ruizalba Robledo, F Navarro Lucena, S Jiménez Arenas
Intangible capital 9 (4), 1113-1144, 2013
392013
El voluntariado corporativo y sus efectos sobre la satisfacción laboral y el compromiso en empresas familiares de Andalucía/The effect of corporate volunteering programs on job …
J Ruizalba, MV Arán, JLG Porras
Revista de Empresa Familiar 4 (1), 45, 2014
22*2014
Servitization strategies from customers’ perspective: the moderating role of co-creation
J Ruiz-Alba, A Soares, M Rodríguez-Molina, F D.
Journal of Business and Industrial Marketing, 2018
212018
Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
J Ruizalba, MV Arán
Tourism & Management Studies 10 (ESPECIAL), 151-157, 2014
152014
New perspective on customer orientation of service employees: a conceptual framework
J Morales, JL Ruiz-Alba
The Service Industries Journal, 1-17, 2018
11*2018
Gamification and Entrepreneurial Intentions
J Ruiz-Alba, A Soares, M Rodríguez-Molina, A Banoun
Journal of Small Business and Enterprise Development 26 (5), 661-683, 2019
102019
Museums visitors' heterogeneity and experience processing
J Ruiz-Alba, A Nazarian, MA Rodríguez-Molina, L Andreu
International Journal of Hospitality Management 78, 131-141, 2019
72019
Internal market orientation and work-family balance in family businesses
J Ruizalba, A Soares, M Vallespín, J González
European Journal of Family Business 6 (1), 46-53, 2016
72016
Gamification and online consumer decisions: Is the game over?
S Tobón, J Ruiz-Alba, J García-Madariaga
Decision Support Systems 128, 2020
62020
Strategic alliances and firm performance in startups with a social mission
L Cacciolatti, A Rosli, J Ruiz-Alba, J Chang
Journal of Business Research, 106-117, 2020
52020
Predictors of review sites usage in hotels
J Pérez-Aranda, R Anaya-Sánchez, J Ruizalba
Toruism & Management Studies 13 (2), 52-59, 2017
52017
Servitization and co-opetition in the pharmaceutical distribution: Back to Basics?
J Ruizalba, A Soares, J Morales
Universia Business Review 49, 96-115, 2016
52016
Customer Orientation in Highly Relational Services
J Morales Mediano, J Ruiz-Alba
Marketing Intelligence & Planning 38 (2), 209-223, 2019
42019
International Management of Customer Orientation
J González-Porras, J Ruiz-Alba, M Rodríguez-Molina, V Guzmán-Parra
European Journal of International Management, 2019
42019
Analysis of corporate volunteering in internal marketing orientation and its effect on job satisfaction
J Ruizalba, M Vallespín Arán, JL González Porras
Tourism & Management Studies 1 (1), 173-181, 2015
4*2015
The Market Orientation and Customer Orientation Continuum: A Literature Review for Service Marketing
J Morales Mediano, J Ruiz-Alba
32019
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Artículos 1–20