| Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector N Agarwal, R Chakrabarti, A Brem, N Bocken Journal of Business Research 86, 234-244, 2018 | 109 | 2018 |
| Do luxury brands successfully entice consumers? The role of bandwagon effect S Shaikh, A Malik, MS Akram, R Chakrabarti International Marketing Review 34 (4), 498-513, 2017 | 87 | 2017 |
| Investigating the export marketing activity of SMEs operating in international healthcare markets BR Barnes, R Chakrabarti, D Palihawadana Journal of Medical Marketing 6 (3), 209-221, 2006 | 79 | 2006 |
| Gift giving and social emotions: experience as content R Chakrabarti, P Berthon Journal of Public Affairs 12 (2), 154-161, 2012 | 73 | 2012 |
| The role of proximity in business model design: Making business models work for those at the bottom of the pyramid K Mason, R Chakrabarti Industrial Marketing Management 61, 67-80, 2017 | 58 | 2017 |
| Innovation in business networks: The role of leveraging resources J Ostendorf, S Mouzas, R Chakrabarti Industrial Marketing Management 43 (3), 504-511, 2014 | 58 | 2014 |
| What are bottom of the pyramid markets and why do they matter? K Mason, R Chakrabarti, R Singh Marketing Theory 13 (3), 401-404, 2013 | 55 | 2013 |
| Managing dilemmas of resource mobilization through jugaad: A multi‐method study of social enterprises in Indian healthcare N Agarwal, R Chakrabarti, JC Prabhu, A Brem Strategic Entrepreneurship Journal 14 (3), 419-443, 2020 | 49 | 2020 |
| Markets and marketing at the bottom of the pyramid K Mason, R Chakrabarti, R Singh Marketing Theory 17 (3), 261-270, 2017 | 47 | 2017 |
| Brand worlds: From articulation to integration P Berthon, LF Pitt, R Chakrabarti, JP Berthon, M Simon Journal of advertising Research 51 (1 50th Anniversary Supplement), 182-194, 2011 | 38 | 2011 |
| Managing to make market agencements: The temporally bound elements of stigma in favelas J Fernandes, K Mason, R Chakrabarti Journal of Business Research 95, 128-142, 2019 | 37 | 2019 |
| Adoption of country‐specific business websites: The case of UK small businesses entering the Chinese market A Daryanto, H Khan, H Matlay, R Chakrabarti Journal of Small Business and Enterprise Development 20 (3), 650-660, 2013 | 30 | 2013 |
| Designing better markets for people at the bottom of the pyramid: bottom-up market design R Chakrabarti, K Mason Concerned Markets, 153-177, 2014 | 29 | 2014 |
| Network dynamics in the UK pharmaceutical network—A network-as-practice perspective R Chakrabarti, C Ramos, S Henneberg Industrial Marketing Management 42 (3), 356-371, 2013 | 27 | 2013 |
| Open sustainability: Conceptualization and considerations R Chakrabarti, SC Henneberg, BS Ivens Industrial Marketing Management 89, 528-534, 2020 | 23 | 2020 |
| The competitive environment and hospital performance: An empirical investigation AEMK Ahmad, BR Barnes, R Chakrabarti Journal of Medical Marketing 10 (3), 245-258, 2010 | 14 | 2010 |
| Goal orientation effects on behavior and performance: evidence from international sales agents in the Middle East R Chakrabarti, BR Barnes, P Berthon, L Pitt, LL Monkhouse The International Journal of Human Resource Management 25 (2), 317-340, 2014 | 13 | 2014 |
| Markets and marketing at the bottom of the pyramid K Mason, R Chakrabarti, R Singh Marketing Theory 13 (3), 405-407, 2013 | 11 | 2013 |
| Why art matters: Artistic consumer‐entrepreneurship in subsistence marketplaces R Chakrabarti Journal of Consumer Affairs 55 (1), 134-150, 2021 | 9 | 2021 |
| From market devices to market infrastructures R Chakrabarti, J Finch, H Kjellberg, CM Lernborg, N Pollock Proceedings of the 4th Interdisciplinary Market Studies Workshop, St …, 2016 | 9 | 2016 |
Stephan HennebergChair Professor of Marketing & Strategy, Head of the Marketing DepartmentDirección de correo verificada de qmul.ac.uk
