Seguir
Enrico Bonetti
Enrico Bonetti
Full Professor of Marketing, Università della Campania "Luigi Vanvitelli"
Dirección de correo verificada de unina2.it
Título
Citado por
Citado por
Año
Marketing dei servizi
VA Zeithaml, MJ Bitner, DD Gremler, E Bonetti
McGraw-Hill, 2012
1382012
Tourism system dynamics: A multi-level destination approach
E Bonetti, CS Petrillo, M Simoni
Tourism local systems and networking, 111-134, 2006
732006
Il valore degli eventi. Valutare ex ante ed ex post gli effetti economici, esperienziali e territoriali
S Cherubini, E Bonetti, G Iasevoli, R Resciniti
Franco Angeli, 2009
52*2009
Il brand management del territorio
A Pastore, E Bonetti
Sinergie - Rapporti di Ricerca 23, 79-99, 2006
522006
The effectiveness of meta‐brands in the typical product industry: mozzarella cheese
E Bonetti
British Food Journal 106 (10/11), 746-766, 2004
462004
Marketing e strategie territoriali
R Cercola, E Bonetti, M Simoni
Egea, 2009
33*2009
The strong ties of cultural organisations. Event networks and local development in a tale of three festivals
F Izzo, E Bonetti, B Masiello
Which Governance for Non-Profit Arts and Cultural Organizations in Europe …, 2008
32*2008
The Strong Ties of Cultural Organisations Event Networks and Local Development in a Tale of three Festivals
F Izzo, E Bonetti, B Masiello
Event Management 16 (3), 223-244, 2012
302012
Multiple identities of a festival: Intended, communicated and perceived brand personality in the social media environment
B Masiello, E Bonetti, F Izzo
International Journal of Contemporary Hospitality Management 32 (2), 749-768, 2020
242020
L’integrazione tra marketing turistico e marketing territoriale come leva per lo sviluppo economico dei sistemi d’area
E Bonetti, M Simoni
Sinergie rivista di studi e ricerche, 315-336, 2011
212011
Il marketing dei servizi
E Bonetti, MJ Bitner, DD Gremler, VA Zeithaml
Mattiacci A., Pastore A., Marketing. Il, 2013
202013
Eventi e strategie di marketing territoriale: Gli attori, i processi e la creazione di valore
E Bonetti, R Cercola, F Izzo, B Masiello
FrancoAngeli, 2017
192017
Creative tourism and cultural heritage: a new perspective
E Bonetti, M Simoni, R Cercola
Aiello, L. (ed.) - Handbook of Research on Management of Cultural Products …, 2014
182014
Identifying and mapping strategic groups in the fashion industry
E Bonetti, F Schiavone
International Studies of Management & Organization 44 (1), 55-69, 2014
142014
Marketing geographical indication products in the digital age: a holistic perspective
C Bartoli, E Bonetti, A Mattiacci
British Food Journal 124 (9), 2857-2876, 2022
112022
Il modello di riferimento
E Bonetti
Marketing e strategie territoriali 1, 19-48, 2009
92009
Communication patterns to address the consumption of PDO products
E Bonetti, A Mattiacci, M Simoni
British Food Journal 122 (2), 390-403, 2020
72020
La dimensione di prodotto dell’offerta turistico-culturale
E Bonetti
CM Golinelli - La valorizzazione del patrimonio culturale. Verso la …, 2008
72008
Bicicletta e turismo in Italia. Un processo co-evolutivo.
F Izzo, A Ferraretto, E Bonetti, B Masiello
Rapporto sul turismo italiano. XXIV edizione 2019-2020, 421-436, 2021
62021
Attracting R&D foreign direct investment through an evolutionary model of place marketing. The case of Ireland
E Bonetti, B Masiello
International Journal of Management Cases 16 (4), 4-17, 2014
52014
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20