Marketing dei servizi VA Zeithaml, MJ Bitner, DD Gremler, E Bonetti McGraw-Hill, 2012 | 138 | 2012 |
Tourism system dynamics: A multi-level destination approach E Bonetti, CS Petrillo, M Simoni Tourism local systems and networking, 111-134, 2006 | 73 | 2006 |
Il valore degli eventi. Valutare ex ante ed ex post gli effetti economici, esperienziali e territoriali S Cherubini, E Bonetti, G Iasevoli, R Resciniti Franco Angeli, 2009 | 52* | 2009 |
Il brand management del territorio A Pastore, E Bonetti Sinergie - Rapporti di Ricerca 23, 79-99, 2006 | 52 | 2006 |
The effectiveness of meta‐brands in the typical product industry: mozzarella cheese E Bonetti British Food Journal 106 (10/11), 746-766, 2004 | 46 | 2004 |
Marketing e strategie territoriali R Cercola, E Bonetti, M Simoni Egea, 2009 | 33* | 2009 |
The strong ties of cultural organisations. Event networks and local development in a tale of three festivals F Izzo, E Bonetti, B Masiello Which Governance for Non-Profit Arts and Cultural Organizations in Europe …, 2008 | 32* | 2008 |
The Strong Ties of Cultural Organisations Event Networks and Local Development in a Tale of three Festivals F Izzo, E Bonetti, B Masiello Event Management 16 (3), 223-244, 2012 | 30 | 2012 |
Multiple identities of a festival: Intended, communicated and perceived brand personality in the social media environment B Masiello, E Bonetti, F Izzo International Journal of Contemporary Hospitality Management 32 (2), 749-768, 2020 | 24 | 2020 |
L’integrazione tra marketing turistico e marketing territoriale come leva per lo sviluppo economico dei sistemi d’area E Bonetti, M Simoni Sinergie rivista di studi e ricerche, 315-336, 2011 | 21 | 2011 |
Il marketing dei servizi E Bonetti, MJ Bitner, DD Gremler, VA Zeithaml Mattiacci A., Pastore A., Marketing. Il, 2013 | 20 | 2013 |
Eventi e strategie di marketing territoriale: Gli attori, i processi e la creazione di valore E Bonetti, R Cercola, F Izzo, B Masiello FrancoAngeli, 2017 | 19 | 2017 |
Creative tourism and cultural heritage: a new perspective E Bonetti, M Simoni, R Cercola Aiello, L. (ed.) - Handbook of Research on Management of Cultural Products …, 2014 | 18 | 2014 |
Identifying and mapping strategic groups in the fashion industry E Bonetti, F Schiavone International Studies of Management & Organization 44 (1), 55-69, 2014 | 14 | 2014 |
Marketing geographical indication products in the digital age: a holistic perspective C Bartoli, E Bonetti, A Mattiacci British Food Journal 124 (9), 2857-2876, 2022 | 11 | 2022 |
Il modello di riferimento E Bonetti Marketing e strategie territoriali 1, 19-48, 2009 | 9 | 2009 |
Communication patterns to address the consumption of PDO products E Bonetti, A Mattiacci, M Simoni British Food Journal 122 (2), 390-403, 2020 | 7 | 2020 |
La dimensione di prodotto dell’offerta turistico-culturale E Bonetti CM Golinelli - La valorizzazione del patrimonio culturale. Verso la …, 2008 | 7 | 2008 |
Bicicletta e turismo in Italia. Un processo co-evolutivo. F Izzo, A Ferraretto, E Bonetti, B Masiello Rapporto sul turismo italiano. XXIV edizione 2019-2020, 421-436, 2021 | 6 | 2021 |
Attracting R&D foreign direct investment through an evolutionary model of place marketing. The case of Ireland E Bonetti, B Masiello International Journal of Management Cases 16 (4), 4-17, 2014 | 5 | 2014 |