Pilar Talón-Ballestero

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Lydia González-SerranoUniversidad Rey Juan Carlos, SpainVerified email at urjc.es
Cristina Figueroa DomecqUniversidad Rey Juan CarlosVerified email at urjc.es
Monica Segovia-Perez (0000-0001-73...Universidad Rey Juan CarlosVerified email at urjc.es
José Luis Rojo ÁlvarezProfessor of Telecommunication Engineering, Rey Juan Carlos UniversityVerified email at urjc.es
Teresa Villace MolineroUniversidad Rey Juan CarlosVerified email at urjc.es
Cristina Soguero RuizAssociate Professor URJCVerified email at urjc.es
Rosa Santero-Sánchez (0000-0002-1...Rey Juan Carlos UniversityVerified email at urjc.es
Rosa Belen Castro NúñezUniversidad Rey Juan CarlosVerified email at urjc.es
Mª Dolores Flecha-Barrio (0000-0002-...Profesor ayudante doctor. Economía de la empresa. Rey Juan Carlos University. Spain.Verified email at urjc.es
Concepción de la Fuente CabreroAssociate Professor of Finance, Rey Juan Carlos UniversityVerified email at urjc.es
PILAR ABADAssociate Professor in Business Administration Department, Universidad Rey Juan CarlosVerified email at urjc.es
Jose Miguel Rodriguez AntonCatedrático de Organización de Empresas. Universidad Autónoma de Madrid, España.Verified email at uam.es
Fernando Garcia-MuiñaURJC. Catedrático de UniversidadVerified email at urjc.es
Juan Ignacio Martín-CastillaProfesor de Organización de Empresas. Universidad Autónoma de MadridVerified email at uam.es
Laura Fuentes-Moraleda (0000-0003-...Rey Juan Carlos University, Madrid (Spain)Verified email at urjc.es
Lorenza Berlanga de JesúsProfesora (UAM)Verified email at uam.es
Ramon Gonzalez CamarenaProfesor Titular de Tiempo Completo (UAM Iztapalapa)Verified email at xanum.uam.mx
Luis Rubio AndradaUniversidad Autónoma de MadridVerified email at uam.es

Pilar Talón-Ballestero

Profesor contratado doctor, Departamento de Economía. Comercialización de Mercados, Universidad Rey

Verified email at urjc.es - Homepage

Revenue yield management Distribución hotelera


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Using big data from customer relationship management information systems to determine the client profile in the hotel sector P Talón-Ballestero, L González-Serrano, C Soguero-Ruiz, ... Tourism Management 68, 187-197, 2018	208	2018
Gender differences in the hospitality industry: A job quality index R Santero-Sanchez, M Segovia-Pérez, B Castro-Nuñez, ... Tourism Management 51, 234-246, 2015	207	2015
Dirección hotelera: operaciones y procesos L González, P Talón Editorial Síntesis, 2002	81	2002
An empirical analysis of the effectiveness of hotel Revenue Management in five-star hotels in Barcelona, Spain A Rodríguez-Algeciras, P Talon-Ballestero Journal of Hospitality and tourism Management 32, 24-34, 2017	45	2017
Emprendimiento de la mujer en el ámbito rural: el turismo como motor de desarrollo PT Ballestero, PA Romero, LG Serrano Esic market 45 (149), 579-604, 2014	34	2014
A big data approach to customer relationship management strategy in hospitality using multiple correspondence domain description L González-Serrano, P Talón-Ballestero, S Muñoz-Romero, ... Applied Sciences 11 (1), 256, 2020	27	2020
A model for evaluating revenue management implementation (MERMI) in the hotel industry P Talón-Ballestero, L González-Serrano, C Figueroa-Domecq Journal of Revenue and Pricing Management 13, 309-321, 2014	27	2014
Yield Revenue Management en el sector hotelero PT Ballestero Delta Publicaciones, 2012	26	2012
Women and the glass ceiling in the community of Madrid hotel industry L González-Serrano, T Villacé-Molinero, P Talón-Ballestero, ... International Journal of Human Resources Development and Management 18 (1-2 …, 2018	24	2018
Dirección hotelera L González, F Talón Madrid, Síntesis, 2003	22	2003
The wheel of dynamic pricing: Towards open pricing and one to one pricing in hotel revenue management P Talón-Ballestero, M Nieto-García, L González-Serrano International journal of hospitality management 102, 103184, 2022	19	2022
Determinants of successful revenue management P Abad, C De la Fuente-Cabrero, L González-Serrano, P Talón-Ballestero Tourism Review 74 (3), 666-678, 2019	19	2019
Entropic statistical description of big data quality in hotel customer relationship management L González-Serrano, P Talón-Ballestero, S Muñoz-Romero, ... Entropy 21 (4), 419, 2019	19	2019
Mujer y techo de cristal en el sector turístico M Segovia Pérez, C Figueroa Domecq, P Talón Ballestero, ... Madrid: Estudios e Investigaciones del Instituto de la Mujer y para la …, 2013	19	2013
Future trends in revenue management P Talon-Ballestero, L González-Serrano Journal of Revenue and Pricing Management 12, 289-291, 2013	15	2013
Yield revenue management in the hotel sector: An empirical analysis of its application and results in Madrid, Spain P Talon-Ballestero, L González-Serrano Quantitative methods in tourism economics, 213-231, 2012	14	2012
Communication for destinations’ image in crises and disasters: A review and future research agenda MDP Pascual-Fraile, P Talón-Ballestero, T Villacé-Molinero, ... Tourism Review, 2022	12	2022
Revenue management and E-tourism: The past, present, and future L González-Serrano, P Talón-Ballestero Handbook of e-Tourism, 1261-1288, 2022	12	2022
La conectividad entre TICs para la gestión de la información en el sector hotelero madrileño C Figueroa, P Talón VI Congreso Nacional Turismo y Tecnologías de la Información y las …, 2006	12	2006
La perspectiva de género y el uso de Internet en la comercialización turística CF Domecq, MS Pérez, PT Ballestero Turitec 2010: VIII Congreso Nacional Turismo y Tecnologías de la Información …, 2010	11	2010

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