| Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image S Jumiati, NM Suki International Journal of Retail & Distribution Management 43 (3), 276-292, 2015 | 890 | 2015 |
| Green product purchase intention: impact of green brands, attitude, and knowledge NM Suki British Food Journal 118 (12), 2893-2910, 2016 | 603 | 2016 |
| GREEN AWARENESS EFFECTS ON CONSUMERS'PURCHASING DECISION: SOME INSIGHTS FROM MALAYSIA. NM Suki International Journal of Asia-Pacific Studies 9 (2), 2013 | 415 | 2013 |
| Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values NM Suki Journal of Cleaner Production 132, 204-214, 2016 | 392 | 2016 |
| Exploring the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers’ intention towards using 3G mobile services NM Suki, NM Suki Journal of Information technology management 22 (1), 1-7, 2011 | 372 | 2011 |
| User acceptance of the e-government services in Malaysia: structural equation modelling approach NM Suki, T Ramayah Interdisciplinary Journal of Information, Knowledge, and Management 5, 395, 2010 | 319 | 2010 |
| Revisiting the environmental Kuznets curve in Malaysia: the role of globalization in sustainable environment NM Suki, A Sharif, S Afshan, NM Suki Journal of Cleaner Production 264, 121669, 2020 | 305 | 2020 |
| Passenger satisfaction with airline service quality in Malaysia: A structural equation modeling approach NM Suki Research in transportation business & management 10, 26-32, 2014 | 256 | 2014 |
| Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions NM Suki, NM Suki, NS Azman Procedia Economics and Finance 37, 262-268, 2016 | 202 | 2016 |
| Young consumer ecological behaviour: The effects of environmental knowledge, healthy food, and healthy way of life with the moderation of gender and age NM Suki Management of Environmental Quality: An International Journal 24 (6), 726-737, 2013 | 200 | 2013 |
| Internet shopping acceptance: Examining the influence of intrinsic versus extrinsic motivations N Mohd Suki, T Ramayah, N Mohd Suki Direct Marketing: An International Journal 2 (2), 97-110, 2008 | 188 | 2008 |
| Do patients' perceptions exceed their expectations in private healthcare settings? N Mohd Suki, J Chiam Chwee Lian, N Mohd Suki International journal of health care quality assurance 24 (1), 42-56, 2011 | 170 | 2011 |
| Intention to use mobile PC among MBA students: implications for technology integration in the learning curriculum T Ramayah, NM Suki UNITAR e-Journal 2 (2), 30-39, 2006 | 170 | 2006 |
| Consumption values and consumer environmental concern regarding green products N Mohd Suki, N Mohd Suki International Journal of Sustainable Development & World Ecology 22 (3), 269-278, 2015 | 168 | 2015 |
| Students’ demand for smartphones NM Suki Campus-Wide Information Systems 30 (4), 236-248, 2013 | 167 | 2013 |
| Students' demand for smartphones: Structural relationships of product features, brand name, product price and social influence NM Suki Campus-Wide Information Systems 30 (4), 236-248, 2013 | 167 | 2013 |
| Consumers’ environmental behaviour towards staying at a green hotel: Moderation of green hotel knowledge NM Suki, NM Suki Management of Environmental Quality: An International Journal 26 (1), 103-117, 2015 | 165 | 2015 |
| The asymmetric effects of oil price on sectoral Islamic stocks: New evidence from quantile-on-quantile regression approach BH Chang, A Sharif, A Aman, NM Suki, A Salman, SAR Khan Resources Policy 65, 101571, 2020 | 164 | 2020 |
| Determining students’ behavioural intention to use animation and storytelling applying the UTAUT model: The moderating roles of gender and experience level NM Suki, NM Suki The International Journal of Management Education 15 (3), 528-538, 2017 | 157 | 2017 |
| Mobile phone usage for m‐learning: comparing heavy and light mobile phone users N Mohd Suki, N Mohd Suki Campus-Wide Information Systems 24 (5), 355-365, 2007 | 157 | 2007 |
T. RamayahProfessor of Technology Management, Universiti Sains Malaysia and Sunway UniversityVerified email at usm.my
