Myriam Martínez Fiestas
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Association between perceived risk and training in the construction industry
I Rodríguez-Garzón, V Lucas-Ruiz, M Martínez-Fiestas, A Delgado-Padial
Journal of Construction Engineering and Management 141 (5), 04014095, 2015
A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising
M Martínez-Fiestas, MIV Del Jesus, J Sánchez-Fernández, ...
Journal of Advertising Research 55 (2), 192-205, 2015
Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing
LA Casado-Aranda, M Martínez-Fiestas, J Sánchez-Fernández
Journal of Environmental Management 206, 664-675, 2018
Together or separately? Direct and synergistic effects of Effectuation and Causation on innovation in technology-based SMEs
J Alzamora-Ruiz, M del Mar Fuentes-Fuentes, M Martinez-Fiestas
International Entrepreneurship and Management Journal, 1-27, 2021
El riesgo percibido por el trabajador de la construcción:¿ qué rol juega el oficio?
I Rodríguez Garzón, M Martínez-Fiestas, M López Alonso
Revista de la Construcción 12 (3), 83-90, 2013
The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?
CAG Medina, M Martinez-Fiestas, MI Viedma-del-Jesús, LAC Aranda
Journal of Cleaner Production 271, 122648, 2020
Why people participate in collaborative consumption: An exploratory study of motivating factors in a Latin American economy
J Alzamora-Ruiz, C Guerrero-Medina, M Martínez-Fiestas, ...
Sustainability 12 (5), 1936, 2020
Detecting salient themes in financial marketing research from 1961 to 2010
F Muñoz-Leiva, J Sánchez-Fernández, FJ Liébana-Cabanillas, ...
The Service Industries Journal 33 (9-10), 925-940, 2013
Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages
CAG Medina, M Martínez-Fiestas, LAC Aranda, J Sánchez-Fernández
Journal of Business Research 126, 99-112, 2021
Firefighter perception of risk: A multinational analysis
M Martinez-Fiestas, I Rodríguez-Garzón, A Delgado-Padial
Safety science 123, 104545, 2020
Perception of occupational risk of firefighters in Quito (Ecuador)
I Rodríguez-Garzón, M Martínez-Fiestas, A Delgado-Padial, V Lucas-Ruiz
Fire technology 52, 753-773, 2016
El riesgo percibido y la gestión de la seguridad
I Rodríguez Garzón, M Martínez Fiestas, Á López Cuellar
Revista de la Universidad industrial de Santander. Salud 47 (1), 23-32, 2015
The effect of consumer concern for the environment, self-regulatory focus and message framing on green advertising effectiveness: An eye tracking study
D Gómez-Carmona, F Muñoz-Leiva, F Liébana-Cabanillas, A Nieto-Ruiz, ...
Environmental Communication 15 (6), 813-841, 2021
An exploratory analysis of perceived risk among construction workers in three Spanish-speaking countries
I Rodríguez-Garzón, M Martínez-Fiestas, A Delgado-Padial, V Lucas-Ruiz
Journal of Construction Engineering and Management 142 (11), 04016066, 2016
Analysis of perceived risk among construction workers: a cross-cultural study and reflection on the Hofstede model
M Martinez-Fiestas, I Rodríguez-Garzón, A Delgado-Padial, V Lucas-Ruiz
International journal of occupational safety and ergonomics 23 (3), 307-317, 2017
Gender as a moderating element of customer satisfaction with electronic banking? An empirical study
F Liébana-Cabanillas, M Martínez-Fiestas, F Rejón-Guardia, ...
The International Journal of Management Science and Information Technology …, 2012
Effectuation or causation to promote innovation in technology-based SMEs? The effects of strategic decision-making logics
J Alzamora-Ruiz, MM Fuentes-Fuentes, M Martinez-Fiestas
Technology Analysis & Strategic Management 33 (7), 797-812, 2021
Factores conformantes del riesgo percibido en los trabajadores de la construcción
I Rodríguez-Garzón, M Martínez-Fiestas, A Delgado-Padial, V Lucas-Ruiz
Dyna 82 (192), 257-265, 2015
Riesgo percibido en la construcción en España y Perú: un estudio exploratorio
I Rodríguez Garzón, B Castilla Rodríguez, M Martínez Fiestas
Revista de la Universidad Industrial de Santander. Salud 46 (3), 277-285, 2014
Lealtad bancaria y la medida del riesgo de abandono de los clientes de las entidades financieras
JL Rubio, FJL Cabanillas, MM Fiestas
UNIE Business Research 2 (1), 67-87, 2013
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