| The use of gamification in education: a bibliometric and text mining analysis J Martí‐Parreño, E Méndez‐Ibáñez, A Alonso‐Arroyo Journal of computer assisted learning 32 (6), 663-676, 2016 | 351 | 2016 |
| Key drivers of consumer loyalty to Facebook fan pages C Ruiz-Mafe, J Marti-Parreno, S Sanz-Blas Online information review 38 (3), 362-380, 2014 | 227 | 2014 |
| Teachers’ attitude towards and actual use of gamification J Martí-Parreño, D Seguí-Mas, E Seguí-Mas Procedia-Social and Behavioral Sciences 228, 682-688, 2016 | 221 | 2016 |
| Key factors of teenagers' mobile advertising acceptance J Martí Parreño, S Sanz‐Blas, C Ruiz‐Mafé, J Aldás‐Manzano Industrial management & data systems 113 (5), 732-749, 2013 | 208 | 2013 |
| Drivers and barriers to adopting gamification: Teachers’ perspectives A Sánchez-Mena, J Martí-Parreño Electronic Journal of e-Learning 15 (5), pp434‑443-pp434‑443, 2017 | 207 | 2017 |
| Product placement in video games: The effect of brand familiarity and repetition on consumers’ memory J Martí-Parreño, J Bermejo-Berros, J Aldás-Manzano Journal of Interactive Marketing 38 (1), 55-63, 2017 | 152 | 2017 |
| Funny Marketing: consumidores, entretenimiento y comunicaciones de marketing en la era del branded entertainment J Martí-Parreño Wolters Kluwer España, 2010 | 130 | 2010 |
| Engagement marketing: una nueva publicidad para un marketing de compromiso JM Parreño, MT Muñoz, AM Fernández Prentice Hall, 2008 | 119 | 2008 |
| Marketing y publicidad en internet JM Parreño Ediciones de la U., 2011 | 117 | 2011 |
| La publicidad actual: retos y oportunidades J Martí Parreño, Y Cabrera García-Ochoa, J Aldás Manzano | 107 | 2012 |
| Factors contributing brand attitude in advergames: Entertainment and irritation J Martí-Parreño, J Aldas-Manzano, R Currás-Pérez, I Sanchez-Garcia Journal of Brand Management 20, 374-388, 2013 | 101 | 2013 |
| Teachers’ intention to use educational video games: The moderating role of gender and age A Sánchez-Mena, J Martí-Parreño, J Aldás-Manzano Innovations in Education and Teaching International 56 (3), 318-329, 2019 | 98 | 2019 |
| The Effect of Age on Teachers' Intention to Use Educational Video Games: A TAM Approach. A Sánchez-Mena, J Martí-Parreño, J Aldás-Manzano Electronic Journal of E-Learning 15 (4), 355-366, 2017 | 97 | 2017 |
| Students' attitude towards the use of educational video games to develop competencies J Martí-Parreño, A Galbis-Córdova, MJ Miquel-Romero Computers in Human Behavior 81, 366-377, 2018 | 87 | 2018 |
| Education students’ attitude towards the use of gamification for competencies development A Galbis-Córdoba, J Martí-Parreño, R Currás-Pérez Journal of e-Learning and Knowledge Society 13 (1), 2017 | 78 | 2017 |
| Determinantes de la eficacia publicitaria actual: el Modelo AMBER (Atención-Motivación-Brand Engagement-Respuesta) JM Parreño Questiones publicitarias, 122-138, 2012 | 57 | 2012 |
| Teachers’ beliefs about gamification and competencies development: A concept mapping approach J Martí-Parreño, A Galbis-Córdova, R Currás-Pérez Innovations in education and teaching international 58 (1), 84-94, 2021 | 56 | 2021 |
| Teachers acceptance of educational video games: A comprehensive literature review A Sánchez-Mena, J Martí-Parreño Journal of e-Learning and Knowledge Society 13 (2), 2017 | 50 | 2017 |
| Propuesta de una herramienta de análisis de contenido para el emplazamiento de producto en contenidos audiovisuales/A Proposal of a Tool for Content Analysis of Product … JM Parreño Pensar la publicidad 5 (2), 65-92, 2011 | 48 | 2011 |
| El emplazamiento de producto: conceptualización, nuevos formatos y efectos sobre el consumidor. J Martí Parreño, J Aldás Manzano, R Currás Pérez, I Sánchez García Universidad de Quintana Roo, 2010 | 45 | 2010 |
Carla Ruiz MaféCatedrática de marketing. Universidad de ValenciaVerified email at uv.es
