| A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms E Rosillo-Díaz, FJ Blanco-Encomienda, E Crespo-Almendros Journal of Enterprise Information Management 33 (1), 139-160, 2020 | 127 | 2020 |
| Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros International Journal of Hospitality Management 80, 13-24, 2019 | 94 | 2019 |
| Online airline ticket purchasing: Influence of online sales promotion type and Internet experience E Crespo-Almendros, S Del Barrio-García Journal of Air Transport Management 53, 23-34, 2016 | 86 | 2016 |
| Toward an understanding of online information processing in e-tourism: does national culture matter? JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017 | 44 | 2017 |
| Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)? L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros International Journal of Advertising 36 (1), 121-141, 2017 | 42 | 2017 |
| Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions JM Alcántara‐Pilar, S Del Barrio‐García, L Porcu, E Crespo‐Almendros Journal of Consumer Behaviour 16 (6), e61-e75, 2017 | 34 | 2017 |
| Motivational duality in online consumer behaviour: website usability and flow state as moderating factors. JM Alcántara-Pilar, S del Barrio-Garcí, L Porcu, E Crespo-Almendros International Journal of Business & Economics 14 (1), 2015 | 29 | 2015 |
| The quality of internet-user recall: A comparative analysis by online sales-promotion types E Crespo-Almendros, S Del Barrio-García Journal of Advertising Research 54 (1), 56-70, 2014 | 25 | 2014 |
| Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness E Crespo-Almendros, S Del Barrio-García Service Business 10, 31-58, 2016 | 23 | 2016 |
| Analyzing the cultural diversity of consumers in the global marketplace JM Alcántara-Pilar IGI Global, 2015 | 18 | 2015 |
| Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure N Rodríguez-Priego, L Porcu, MBP Pena, EC Almendros Journal of Retailing and Consumer Services 72, 103284, 2023 | 17 | 2023 |
| Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website JM Alcántara-Pilar, S Del Barrio-García, E Crespo-Almendros Tourism & Management Studies 11 (1), 15-24, 2015 | 16 | 2015 |
| A review of psycho-vs. socio-linguistics theories: An application to marketing research JM Alcantara-Pilar, S del Barrio-Garcia, E Crespo-Almendros, L Porcu Advertising and branding: Concepts, methodologies, tools, and applications, 1-30, 2017 | 15 | 2017 |
| What type of online sales promotion do airline users prefer? Analysis of the moderating role of users’ online experience level E Crespo-Almendros, S Del Barrio-García, JM Alcántara-Pilar Tourism & Management Studies 11 (1), 52-61, 2015 | 15 | 2015 |
| Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros Advances in Advertising Research (Vol. VII) Bridging the Gap between …, 2016 | 8 | 2016 |
| Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts E Crespo-Almendros, S Del Barrio-García Revista Española de Investigación de Marketing ESIC 19 (1), 46-61, 2015 | 8 | 2015 |
| Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex E Crespo-Almendros, MB Prados-Peña, L Porcu, JM Alcántara-Pilar Academia Revista Latinoamericana de Administración 35 (2), 148-162, 2022 | 7 | 2022 |
| COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry MB Prados-Peña, E Crespo-Almendros, L Porcu Journal of Air Transport Management 103, 102255, 2022 | 6 | 2022 |
| El usuario de promociones de ventas on-line: influencia de la experiencia de uso con la marca y con el medio EC Almendros, S del Barrio García Revista europea de dirección y economía de la empresa 17 (2), 59-84, 2008 | 6 | 2008 |
| The mediating role of integrated corporate communication on the relationship between organizational culture and market performance L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 5 | 2016 |
Salvador Del Barrio-García (ORCID: 0...University of GranadaDirección de correo verificada de ugr.es
