| Students’ knowledge management and uses of web 2.0 technologies in higher education: comparative study between four different countries-Canada, USA, India, and Saudi Arabia L Rajabion, S Shah, K Subramaniam, R Ariaeinejad 13th European Conference of Knowledge Management, 2012 | 9 | 2012 |
| Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China SINW Abdullah, PK Teng, BLJ Heng, K Subramaniam, J Yuling, ... IOP Conference Series: Earth and Environmental Science 1165 (1), 012007, 2023 | 8 | 2023 |
| Transformation of traditional marketing communications into paradigms of social media networking GTR Nair, K Subramaniam Asia Pacific Business Research Conference, 13-14, 2012 | 6 | 2012 |
| Transformation of Traditional Marketing Communications in to Paradigms of Social Media Networking TR Nair, K Subramaniam arXiv preprint arXiv:1206.0425, 2012 | 4 | 2012 |
| Turnover Intentions among Gen Y in Malaysia’s Banking Industry S Devi, A Vasudevan, K Subramaniam, U Kalsom, TH Sam International Journal of Management and Sustainability 11 (3), 147-160, 2022 | 3 | 2022 |
| The influence of organizational culture on innovation management of Malaysian small and medium enterprises (SMEs) towards industry 4.0 A Vasudevan, K Subramaniam, ST Hai Asian Journal of Entrepreneurship 2 (2), 1-8, 2021 | 3 | 2021 |
| Transitions in marketing communications from traditional architectures to social network patterns K Subramaniam, TRG Nair International Journal of Internet Marketing and Advertising 8 (2), 69-85, 2014 | 3 | 2014 |
| Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room L Xiaoyan, WC Hoo, TS Teck, K Subramaniam, AY Cheng International Journal of Academic Research in Business and Social Sciences …, 2022 | 2 | 2022 |
| Social Media Network-A Seminal Paradigm for Interactive Marketing K Subramaniam, TRG Nair China-USA Business Review 12 (2), 2013 | 2 | 2013 |
| The Impact of TMT Functional Heterogeneity on Corporate Performance and the Mediating role of Compensation Gap on New Energy in China L Chong, A Vasudevan, TH Sam, K Subramaniam, W Wider, P Beleya, ... Res Militaris 13 (2), 1964-1986, 2023 | 1 | 2023 |
| Perceived Organizational Support, Self-Regulation, Job Adjustment and Expatriate Retention in the International Education Sector in Vietnam ARA Arokiasamy, A Vasudevan, ST Hai, K Subramaniam Multidisciplinary Science Journal, 2024 | | 2024 |
| Transitions of value creation from traditional media to social media architecture K Subramaniam, W Wider, A Vasudevan, N Khan, A Kohli Online Journal of Communication and Media Technologies 13 (4), e202356, 2023 | | 2023 |
| Serial mediation of perceived quality and customer engagement on brand image and online purchase intention of premium hotels in China-a conceptual paper W Chee Hoo, L Xioayan, K Subramaniam Center for Islamic Philanthropy and Social Finance (CIPSF), 2021 | | 2021 |
| The Top Management Team Heterogeneity on Performance of Higher Education Institutions in Malaysia. AS Subramaniam K, A. Vasudevan, Sam TH Journal of Public Performance and Management Review, 2021 | | 2021 |
| The influence of organizational culture on innovation management of Malaysian Small and Medium Enterprises (SMEs) towards industry 4.0. AS Subramaniam K, A. Vasudevan, Sam T 2nd Kuala Lumpur International Conference on Business, Education, Social …, 2021 | | 2021 |
| Value and Customer Engagement from Archaic Scheme to Social Media Architecture. K Subramaniam International Conference - Towards Advanced Scientific Knowledge, Dubai UAE, 2021 | | 2021 |
| Social Media Influence on Digital Marketing. K Subramaniam Academic Science Malaysia, 2021 | | 2021 |
| Student Engagement and Loyalty Through Virtual Platform - A Study on Private Higher Education K Subramaniam International Conference on Innovation and Technopreneurship 2020, 2020 | | 2020 |
| The Impact of Social Media Marketing - Study from Malaysia Perspective K Subramaniam INTI Journal 2 (37), 2019 | | 2019 |
| Factors Leading to Customer Loyalty in the Domestic Banks in Malaysia–A Perspective from the Social Networking Sites S Kumarashvari INTI JOURNAL 2018 (36), 2018 | | 2018 |
