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Maria Belen Prados Peña
Maria Belen Prados Peña
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Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
S del Barrio-García, MB Prados-Peña
Journal of Destination Marketing & Management 13, 10-23, 2019
642019
The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife
MB Prados-Peña, S del Barrio-García
Journal of Cultural Heritage 31, 170-179, 2018
262018
How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis
MB Prados-Peña, S Del Barrio-García
Tourism Management Perspectives 36, 100755, 2020
182020
Using augmented reality and social media in mobile applications to engage people on cultural sites
S Ríos, MF Cabrera-Umpiérrez, MT Arredondo, M Páramo, B Baranski, ...
International Conference on Universal Access in Human-Computer Interaction …, 2014
172014
Key antecedents of brand equity in heritage brand extensions: the moderating role of tourist heritage experience
MB Prados-Pena, S Del Barrio-García
European Research on Management and Business Economics 27 (3), 100153, 2021
122021
Engaging people with cultural heritage: Users’ perspective
ME Beltrán, Y Ursa, S Rios, MF Cabrera-Umpiérrez, MT Arredondo, ...
International Conference on Universal Access in Human-Computer Interaction …, 2014
122014
The development of loyalty to earthen defensive heritage as a key factor in sustainable preventive conservation
MB Prados-Peña, ML Gutiérrez-Carrillo, S Del Barrio-García
Sustainability 11 (13), 3516, 2019
102019
The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce
A Molina-Prados, F Munoz-Leiva, MB Prados-Peña
Journal of Fashion Marketing and Management: An International Journal, 2021
82021
El Sistema de Información de la Alhambra SIALH. Nuevas tecnologías en la tutela del Conjunto Monumental de la Alhambra y el Generalife
MM Villafranca, F Lamolda Álvarez, AM Montufo Martín, L Pérez, ...
Virtual Archaeology Review 3 (5), 13-17, 2012
32012
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
E Crespo-Almendros, MB Prados-Peña, L Porcu, JM Alcántara-Pilar
Academia Revista Latinoamericana de Administración, 2022
22022
Sustainable crafts: Describing conceptual evolution through a bibliometric analysis and systematic literature review
MB Prados-Peña, FJ Gálvez-Sánchez, A García-López, V Molina-Moreno
Frontiers in Environmental Science, 951, 2022
22022
El plan director de la alhambra (2007-2015)
MDMV Jiménez
erph_ Revista electrónica de Patrimonio Histórico, 121-175, 2007
22007
Developing the COOLTURA Resources-Driven Governance Model for Building Scalable Cultural Services in the COOLTURA Platform
ME Beltrán, Y Ursa, S los Rios, MF Cabrera-Umpierrez, MT Arredondo, ...
International Conference on Universal Access in Human-Computer Interaction …, 2015
12015
Tailoring lifelong cultural experiences
J Floch, S Jiang, ME Beltrán, E Georganteli, I Koukounis, B Prados, ...
International Conference on Universal Access in Human-Computer Interaction …, 2014
12014
La difusión como estrategia de valoración de la intervención en el Patio y Fuente de los Leones: Un mensaje, varios canales
CY Pérez, AF Rodríguez, B Prados, EC Rodríguez
Cuadernos de La Alhambra, 244-259, 2011
12011
Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector
MB Prados-Peña, FJ Gálvez-Sánchez, P Núñez-Cacho, V Molina-Moreno
Environment, Development and Sustainability, 1-23, 2022
2022
How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination
MB Prados-Peña, E Crespo-Almendros, L Porcu
Heritage 5 (3), 2547-2564, 2022
2022
Efecto moderador del ajuste de la extensión y la implicación en la relación entre la actitud hacia una marca padre patrimonial y la lealtad de la extensión. Aplicación al …
M Prados Peña
Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022
2022
Heritage Destination: Weaknesses and Strengths Based on the Opinions of Its Visitors—Case Study: The Alhambra and Generalife
MB Prados-Peña, MP Sáez-Pérez, A Piernikowska
Journal of Tourism and Hospitality Management 9 (6), 327-342, 2021
2021
Proposal for the enhancement of Marzamemi’s underwater heritage through the use of digital methodologies
MB Prados-Peña, MP Sáez-Pérez, A García-López
IOP Conference Series: Materials Science and Engineering 949 (1), 012056, 2020
2020
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