| Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers' green purchase intention MT Liu, Y Liu, Z Mo Asia Pacific Journal of Marketing and Logistics 32 (8), 1823-1841, 2020 | 222 | 2020 |
| Vlog and brand evaluations: the influence of parasocial interaction MT Liu, Y Liu, LL Zhang Asia Pacific Journal of Marketing and Logistics 31 (2), 419-436, 2019 | 162 | 2019 |
| How CSR influences customer behavioural loyalty in the Chinese hotel industry MT Liu, Y Liu, Z Mo, Z Zhao, Z Zhu Asia Pacific Journal of Marketing and Logistics 32 (1), 1-22, 2020 | 133 | 2020 |
| Effects of functional green advertising on self and others Z Mo, MT Liu, Y Liu Psychology & Marketing 35 (5), 368-382, 2018 | 76 | 2018 |
| The importance of knowledge and trust for ethical fashion consumption Y Liu, MT Liu, A Perez, W Chan, J Collado, Z Mo Asia Pacific Journal of Marketing and Logistics 33 (5), 1175-1194, 2021 | 58 | 2021 |
| Using text mining to track changes in travel destination image: the case of Macau MT Liu, Y Liu, Z Mo, KL Ng Asia Pacific Journal of Marketing and Logistics 33 (2), 371-393, 2021 | 52 | 2021 |
| Power consumption modeling and energy saving practices of hotel chillers BL Mak, WW Chan, D Li, L Liu, KF Wong International Journal of Hospitality Management 33, 1-5, 2013 | 42 | 2013 |
| Evaluating the application of solar energy for hot water provision: An action research of independent hotel WW Chan, D Li, B Mak, L Liu International Journal of hospitality management 33, 76-84, 2013 | 42 | 2013 |
| The influence of trust and relationship commitment to vloggers on viewers' purchase intention Y Chen, M Tingchi Liu, Y Liu, AW Chang, J Yen Asia Pacific Journal of Marketing and Logistics 34 (2), 249-267, 2022 | 40 | 2022 |
| The mechanism leads to successful clickbait promotion in WeChat social media platforms MT Liu, J Xue, Y Liu Asia Pacific Journal of Marketing and Logistics 33 (9), 1952-1973, 2021 | 31 | 2021 |
| Celebrity poses and consumer attitudes in endorsement advertisements Y Liu, MT Liu Asia Pacific Journal of Marketing and Logistics 31 (4), 1027-1041, 2019 | 30 | 2019 |
| Big star undercover: The reinforcing effect of attenuated celebrity endorsers’ faces on consumers’ brand memory Y Liu, MT Liu Journal of Advertising 49 (2), 185-194, 2020 | 27 | 2020 |
| Management learning from air purifier tests in hotels: Experiment and action research W Chan, SC Lee, A Hon, L Liu, D Li, N Zhu International journal of hospitality management 44, 70-76, 2015 | 19 | 2015 |
| Signals of hotel effort on enhancing IAQ and booking intention: Effect of customer’s body mass index associated with sustainable marketing in tourism B Sun, LY Liu, WW Chan, CX Zhang, X Chen Sustainability 13 (3), 1279, 2021 | 10 | 2021 |
| How video blogger (vlogger) affects parasocial interaction and brand MT Liu, PLI Kei, Y Liu, TH Tseng Global Marketing Conference, 148-153, 2018 | 5 | 2018 |
| Comparative Studies of Solar Collectors in Southern China Hotels: 中国南方酒店太阳能热水系统的对比研究 WW Chan, B Jiang, L Liu Journal of China Tourism Research 9 (3), 292-304, 2013 | 4 | 2013 |
| New Employment Contract Law: Focuses and Implications for Hoteliers W Chan, S Yeung, A Hon, L Liu, J Huang International Journal of Hospitality & Tourism Administration 15 (3), 298-313, 2014 | 1 | 2014 |
Lida L. ZhangUniversity of MacauVerified email at um.edu.mo
Lida L. ZhangUniversity of MacauVerified email at um.edu.mo