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Janet Hernández Méndez
Janet Hernández Méndez
Profesora de Marketing, Universidad de La Laguna
Verified email at ull.edu.es
Title
Cited by
Cited by
Year
The influence of e-word-of-mouth on travel decision-making: consumer profiles
J Hernández-Méndez, F Muñoz-Leiva, J Sánchez-Fernández
Current issues in tourism 18 (11), 1001-1021, 2015
2262015
Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model
F Muñoz‐Leiva, J Hernández‐Méndez, J Sánchez‐Fernández
Online Information Review, 2012
1832012
Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology
F Muñoz-Leiva, J Hernández-Méndez, D Gómez-Carmona
Physiology & behavior 200, 83-95, 2019
1792019
What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists
J Hernández-Méndez, F Muñoz-Leiva
Computers in Human Behavior 50, 618-625, 2015
1692015
Etourism advertising effectiveness: banner type and engagement as moderators
F Muñoz-Leiva, F Liébana-Cabanillas, J Hernández-Méndez
Journal of Services Marketing, 2018
312018
An extended theory of planned behaviour model to predict intention to use bioplastic
DG Taño, JH Méndez, R Díaz-Armas
Journal of Social Marketing, 2021
182021
Analysis of advertising effectiveness and usability in Travel 2.0 tools. An experimental study through eye-tracking technique
F Muñoz-Leiva, J Hernández-Méndez, FJ Liébana-Cabanillas, ...
Tourism & Management Studies 12 (2), 7-17, 2016
102016
Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers
J Hernández-Méndez, N Baute-Díaz
Current Issues in Tourism, 2023
82023
Satisfacción del turista con la experiencia de compra de souvenirs: el caso de un destino insular masivo de sol y playa
DG Taño, JH Méndez, RJD Armas
PASOS Revista de Turismo y Patrimonio Cultural 18 (4), 531-544, 2020
12020
Hábitos de consumo de vino en Canarias: Frenos e impulsores al consumo de vinos canarios
R Díaz Armas, D Gutiérrez Taño, J Hernández Méndez, ...
Fundación General de la Universidad de La Laguna, 2020
12020
Influence of the Attractiveness of Wines on Quality Perception and Consumption Intention
AF Martín, RD Armas, JH Méndez, NB Díaz
EasyChair, 2021
2021
Influencia del atractivo de la presentación de los vinos en la percepción de calidad e intención de consumo
R Díaz Armas, D Gutiérrez Taño, A Fernández Martín, ...
Fundación General de la Universidad de La Laguna, 2021
2021
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