| Constructive resistance in the frontlines: how frontline employees’ resistance to customer incivility affects customer observers O Kamran-Disfani, R Bagherzadeh, A Bhattarai, M Farhang, LK Scheer Journal of Service Research 26 (4), 560-577, 2023 | 9 | 2023 |
| Enhancing consumer online reviews: the role of moral identity MT Adjei, N Zhang, R Bagherzadeh, M Farhang, A Bhattarai Journal of Research in Interactive Marketing 17 (1), 110-125, 2023 | 6 | 2023 |
| Single versus multiple salesforce go-to-market strategy: the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity NA Anaza, BN Rutherford, GJ Wu, A Bhattarai Journal of Business & Industrial Marketing 38 (3), 680-697, 2023 | 5 | 2023 |
| Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets S Aghaie, O Kamran-Disfani, A Javadinia, M Farhang, A Bhattarai European Journal of Marketing 56 (5), 1556-1583, 2022 | 3 | 2022 |
| Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy JL Saavedra Torres, A Bhattarai, A Dang, M Rawal Journal of Research in Interactive Marketing 18 (2), 220-237, 2024 | 1 | 2024 |
| The Role of Perceived Quality and Customer Self-Incongruence on Customer-Brand Disidentification JL Saavedra Torres, A Bhattarai, M Rawal, B Upadhyaya Subedi Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023 | 1 | 2023 |
| Self-construal and willingness to participation in sharing economy: an abstract A Bhattarai, M Farhang, JS Torres, R Bagherzadeh, M Rawal Academy of Marketing Science Annual Conference, 367-368, 2020 | 1 | 2020 |
| The dark side of surge pricing and the mitigating role of information disclosure A Bhattarai, M Farhang, MT Adjei, JL Saavedra Torres, A Zaad Journal of Global Scholars of Marketing Science 33 (4), 626-645, 2023 | | 2023 |
| Stable Prices in B2B Relationships: How Resellers React to Longer-Term Pricing Policy from Distributors? A Bhattarai Southern Illinois University at Carbondale, 2022 | | 2022 |
| The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: An Abstract M Farhang, A Bhattarai, JS Torres, R Bagherzadeh, M Rawal Academy of Marketing Science Annual Conference, 445-446, 2020 | | 2020 |
