Francisco Muñoz-Leiva
Cited by
Cited by
Segmentación Jerárquica
TL Martínez, F Muñoz Leiva
Luque, T. (Coord.): Técnicas de análisis de datos en investigación de …, 2012
Antecedents of the adoption of the new mobile payment systems: The moderating effect of age
F Liébana-Cabanillas, J Sánchez-Fernández, F Muñoz-Leiva
Computers in Human Behavior 35, 464-478, 2014
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model
F Munoz-Leiva, S Climent-Climent, F Liébana-Cabanillas
Spanish Journal of Marketing - ESIC 21 (1), 25-38, 2017
Web Acceptance Model (WAM): Moderating effects of user experience
JA Castaneda, F Munoz-Leiva, T Luque
Information & Management 44 (4), 384-396, 2007
Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied
IR De Luna, F Liébana-Cabanillas, J Sánchez-Fernández, F Muñoz-Leiva
Technological Forecasting and Social Change 146, 931-944, 2019
The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-payment Acceptance Model in Virtual Social Networks (MPAM-VSN)
F Liebana-Cabanillas, F, Sanchez-Fernandez, J. and Munoz-Leiva
International Journal of Information Management 34 (2), 151-166, 2014
Past themes and future trends in medical tourism research: A co-word analysis
A De la Hoz Correa, F Muñoz-Leiva, M Bakucz
Tourism Management 65 (65), 200-211, 2018
Role of gender on acceptance of mobile payment
F José Liébana-Cabanillas, J Sánchez-Fernández, F Muñoz-Leiva
Industrial Management & Data Systems 114 (2), 220-240, 2014
A global approach to the analysis of user behavior in mobile payment systems in the new electronic environment
F Liébana-Cabanillas, F Muñoz-Leiva, J Sánchez-Fernández
Service Business 12, 25-64, 2018
Improving retention rate and response quality in Web-based surveys
J Sánchez-Fernández, F Muñoz-Leiva, FJ Montoro-Ríos
Computers in Human Behavior 28 (2), 507-514, 2012
The influence of e-word-of-mouth on travel decision-making: consumer profiles
J Hernández-Méndez, F Muñoz-Leiva, J Sánchez-Fernández
Current issues in tourism 18 (11), 1001-1021, 2015
Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings
F Muñoz-Leiva, J Sánchez-Fernández, F Montoro-Ríos, JÁ Ibáñez-Zapata
Quality & Quantity 44, 1037-1052, 2010
The determinants of satisfaction with e‐banking
F Liébana‐Cabanillas, F Muñoz‐Leiva, F Rejón‐Guardia
Industrial Management & Data Systems 113 (5), 750-767, 2013
An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective
F Muñoz-Leiva, MI Viedma-del-Jesús, J Sánchez-Fernández, ...
Quality & Quantity 46, 1077-1095, 2012
Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model
F Muñoz‐Leiva, J Hernández‐Méndez, J Sánchez‐Fernández
Online Information Review 36 (6), 879-902, 2012
Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology
F Muñoz-Leiva, J Hernández-Méndez, D Gómez-Carmona
Physiology & behavior 200, 83-95, 2019
What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists
J Hernández-Méndez, F Muñoz-Leiva
Computers in Human Behavior 50 (September), 618–625, 2015
A review of restaurant research in the last two decades: A bibliometric analysis
ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García, ...
International Journal of Hospitality Management 87, 102387, 2020
Mobile payment adoption in the age of digital transformation: The case of Apple Pay
F Liébana-Cabanillas, I García-Maroto, F Muñoz-Leiva, I Ramos-de-Luna
Sustainability 12 (13), 5443, 2020
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach
F Munoz-Leiva, L Porcu, S Barrio-García
International Journal of Advertising 34 (4), 678-701, 2015
The system can't perform the operation now. Try again later.
Articles 1–20