| Age, gender and income: do they really moderate online shopping behaviour? B Hernández, J Jiménez, MJ Martín Online information review, 2011 | 421 | 2011 |
| Customer behavior in electronic commerce: The moderating effect of e-purchasing experience B Hernández, J Jiménez, MJ Martín Journal of business research 63 (9-10), 964-971, 2010 | 302 | 2010 |
| Key website factors in e-business strategy B HernáNdez, J JiméNez, MJ Martín International Journal of information management 29 (5), 362-371, 2009 | 280 | 2009 |
| Extending the technology acceptance model to include the IT decision-maker: A study of business management software B Hernandez, J Jimenez, MJ Martín Technovation 28 (3), 112-121, 2008 | 155 | 2008 |
| Adoption vs acceptance of e‐commerce: two different decisions B Hernandez, J Jimenez, MJ Martín European Journal of Marketing, 2009 | 140* | 2009 |
| The impact of self-efficacy, ease of use and usefulness on e-purchasing: An analysis of experienced e-shoppers B Hernandez, J Jimenez, M Jose Martin Interacting with computers 21 (1-2), 146-156, 2009 | 130 | 2009 |
| The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez Internet Research, 2014 | 64 | 2014 |
| The influence of EDI adoption over its perceived benefits J Jimenez-Martinez, Y Polo-Redondo Technovation 24 (1), 73-79, 2004 | 64 | 2004 |
| Engagement platforms L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez Journal of Service Theory and Practice, 2016 | 58 | 2016 |
| International diffusion of a new tool: the case of Electronic Data Interchange (EDI) in the retailing sector J Jimenez-Martinez, Y Polo-Redondo Research Policy 26 (7-8), 811-827, 1998 | 53 | 1998 |
| An analysis of web navigability in Spanish internet banking B Hernández-Ortega, J Jiménez-Martínez, MJ Martín-De Hoyos The Journal of Internet banking and Commerce 12 (3), 1-8, 2007 | 49* | 2007 |
| Differences between potential, new and experienced e‐customers B Hernández‐Ortega, J Jiménez‐Martínez, MJ Martín‐DeHoyos Internet Research, 2008 | 46* | 2008 |
| Indicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electrónico JJ Martínez, MJM de Hoyos Cuadernos de Economía y Dirección de la Empresa, 7-30, 2007 | 42 | 2007 |
| Analysis of the moderating effect of industry on online behaviour BH Ortega, JJ Martinez, MJM De Hoyos Online Information Review, 2006 | 37 | 2006 |
| Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez Electronic Commerce Research 13 (4), 457-475, 2013 | 34 | 2013 |
| Future use intentions versus intensity of use: An analysis of corporate technology acceptance B Hernandez, J Jimenez, MJ Martin Industrial Marketing Management 38 (3), 338-354, 2009 | 32 | 2009 |
| Key variables in the EDI adoption by retail firms J Jiménez-Martinez, Y Polo-Redondo Technovation 21 (6), 385-394, 2001 | 30 | 2001 |
| The role of information technology knowledge in B2B development BH Ortega, JJ Martínez, MJM De Hoyos International Journal of E-Business Research (IJEBR) 4 (1), 40-54, 2008 | 27 | 2008 |
| Passion at first sight: how to engage users in social commerce contexts C Herrando, J Jiménez-Martínez, MJ Martín-De Hoyos Electronic Commerce Research 17 (4), 701-720, 2017 | 25 | 2017 |
| Análisis del comportamiento empresarial en la adopción de tecnología BH Ortega, JJ Martínez, MJM Hoyos Universia Business Review, 54-65, 2006 | 22 | 2006 |
BLANCA HERNANDEZ ORTEGAAssistant Professor of Marketing, University of ZaragozaDirección de correo verificada de unizar.es
