| Hospitality and travel: The nature and implications of user-generated content A Wilson, H Murphy, JC Fierro Cornell hospitality quarterly 53 (3), 220-228, 2012 | 218 | 2012 |
| Environmental respect: ethics or simply business? A study in the small and medium enterprise (SME) context J Cambra-Fierro, S Hart, Y Polo-Redondo Journal of Business Ethics 82, 645-656, 2008 | 194 | 2008 |
| Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks J Cambra‐Fierro, J Florin, L Perez, J Whitelock Management Decision 49 (3), 444-467, 2011 | 184 | 2011 |
| The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy R Huerta-Álvarez, JJ Cambra-Fierro, M Fuentes-Blasco Journal of Destination Marketing & Management 16, 100413, 2020 | 174 | 2020 |
| Creating satisfaction in the demand‐supply chain: the buyers' perspective JJ Cambra‐Fierro, Y Polo‐Redondo Supply chain management: An international journal 13 (3), 211-224, 2008 | 152 | 2008 |
| Managing complaints to improve customer profitability J Cambra-Fierro, I Melero, FJ Sese Journal of Retailing 91 (1), 109-124, 2015 | 137 | 2015 |
| Towards a co-creation framework in the retail banking services industry: Do demographics influence? J Cambra-Fierro, L Perez, E Grott Journal of Retailing and Consumer Services 34, 219-228, 2017 | 122 | 2017 |
| Managing supply chain in the context of SMEs: a collaborative and customized partnership with the suppliers as the key for success V Bordonaba‐Juste, JJ Cambra‐Fierro Supply Chain Management: An International Journal 14 (5), 393-402, 2009 | 110 | 2009 |
| Customer value co-creation over the relationship life cycle J Cambra-Fierro, I Melero-Polo, FJ Sese Journal of Service Theory and Practice 28 (3), 336-355, 2018 | 105 | 2018 |
| Can complaint-handling efforts promote customer engagement? J Cambra-Fierro, I Melero-Polo, F Javier Sese Service Business 10, 847-866, 2016 | 103 | 2016 |
| Sustainability and business outcomes in the context of SMEs: Comparing family firms vs. non-family firms ME López-Pérez, I Melero-Polo, R Vázquez-Carrasco, J Cambra-Fierro Sustainability 10 (11), 4080, 2018 | 100 | 2018 |
| Customer engagement: Innovation in non-technical marketing processes JJ Cambra-Fierro, I Melero-Polo, R Vázquez-Carrasco Innovation 15 (3), 326-336, 2013 | 100 | 2013 |
| Advantages of intermodal logistics platforms: insights from a Spanish platform J Cambra‐Fierro, R Ruiz‐Benitez Supply Chain Management: An International Journal 14 (6), 418-421, 2009 | 99 | 2009 |
| Sustainable business practices in Spain: a two‐case study J Cambra‐Fierro, R Ruiz‐Benítez European Business Review 23 (4), 401-412, 2011 | 88 | 2011 |
| The role of frontline employees in customer engagement J Cambra-Fierro, I Melero-Polo, R Vázquez-Carrasco Revista Española de Investigación de Marketing ESIC 18 (2), 67-77, 2014 | 86 | 2014 |
| Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study Y Polo-Redondo, J Cambra-Fierro Industrial Marketing Management 37 (4), 407-420, 2008 | 84 | 2008 |
| Success factors in a CRM strategy: technology is not all JJ Cambra-Fierro, E Centeno, A Olavarria, R Vazquez-Carrasco Journal of Strategic Marketing 25 (4), 316-333, 2017 | 81 | 2017 |
| The influence of an organisation’s corporate values on employees personal buying behaviour J Cambra-Fierro, Y Polo-Redondo, A Wilson Journal of Business Ethics 81, 157-167, 2008 | 79 | 2008 |
| Importance of company size in long‐term orientation of supply function: an empirical research Y Polo Redondo, JJ Cambra Fierro Journal of Business & Industrial Marketing 22 (4), 236-248, 2007 | 79 | 2007 |
| Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes J Cambra-Fierro, I Melero-Polo, J Sese Service Business 9, 297-320, 2015 | 72 | 2015 |
