Natalia Rubio
Natalia Rubio
Full Professor of Marketing (Universidad Autónoma de Madrid)
Dirección de correo verificada de
Citado por
Citado por
Measuring customer experience in physical retail environments
JC Bustamante, N Rubio
Journal of Service Management 28 (5), 884-913, 2017
Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products
N Rubio, J Oubiña, N Villaseñor
Food quality and preference 32, 289-298, 2014
Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
N Rubio, N Villaseñor, MJ Yagüe
Journal of Retailing and Consumer Services 34, 358-368, 2017
Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination
J Jiménez-Barreto, N Rubio, S Campo, S Molinillo
Tourism Management 79, 104101, 2020
The relative importance of brand‐packaging, price and taste in affecting brand preferences
J Luis Mendez, J Oubina, N Rubio
British Food Journal 113 (10), 1229-1251, 2011
Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms
J Jiménez-Barreto, N Rubio, S Campo
Tourism Management 77, 104022, 2020
Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market
JL Mendez, J Oubina, N Rubio
Journal of Retailing and Consumer Services 15 (3), 144-155, 2008
Manufacturer's characteristics that determine the choice of producing store brands
M Gómez, N Rubio Benito
European Journal of Marketing 42 (1/2), 154-177, 2008
“Find a flight for me, Oscar!” Motivational customer experiences with chatbots
J Jiménez-Barreto, N Rubio, S Molinillo
International Journal of Contemporary Hospitality Management 33 (11), 3860-3882, 2021
The online destination brand experience: Development of a sensorial–cognitive–conative model
J Jiménez Barreto, N Rubio, S Campo Martinez
International Journal of Tourism Research 21 (2), 245-258, 2019
Strategic management of store brands: an analysis from the manufacturer's perspective
J Oubina, N Rubio, M Jesús Yagüe
International Journal of Retail & Distribution Management 34 (10), 742-760, 2006
Consumer identification with store brands: Differences between consumers according to their brand loyalty
N Rubio, N Villasenor, J Oubina
BRQ Business Research Quarterly 18 (2), 111-126, 2015
Exploring the dimensions of online destination brand experience: Spanish and North American tourists' perspectives
J Jimenez-Barreto, E Sthapit, N Rubio, S Campo
Tourism Management Perspectives 31, 348-360, 2019
Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach
M Gomez, N Rubio
The International Review of Retail, Distribution and Consumer Research 20 (5 …, 2010
Shelf management of store brands: analysis of manufacturers' perceptions
M Gómez, N Rubio
International Journal of Retail & Distribution Management 36 (1), 50-70, 2008
Alternative panel models to evaluate the store brand market share: evidence from the Spanish market
N Rubio, M Jesus Yaguee
European Journal of Marketing 43 (1/2), 110-138, 2009
Information technology use and firm's perceived performance in supply chain management
S Campo, N Rubio, MJ Yagüe
Journal of Business-to-Business Marketing 17 (4), 336-364, 2010
The determinants of store brand market share
N Rubio, MJ Yagüe
International Journal of Market Research 51 (4), 501-519, 2009
Antecedentes de las redes sociales como canales de comunicación promocional para los jóvenes
S Okazaki, N Rubio, S Campo
Revista Española de Investigación de Marketing 16 (2), 31-48, 2012
Price–Quality and Market Share of Consumer Goods in Spain: Retail Brands and Manufacturer Brands
O Medina, JL Mendez, N Rubio
The International Review of Retail, Distribution and Consumer Research 14 (2 …, 2004
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20