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Natalia Rubio
Natalia Rubio
Full Professor of Marketing (Universidad Autónoma de Madrid)
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Measuring customer experience in physical retail environments
JC Bustamante, N Rubio
Journal of Service Management 28 (5), 884-913, 2017
3602017
Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products
N Rubio, J Oubiña, N Villaseñor
Food quality and preference 32, 289-298, 2014
2732014
Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
N Rubio, N Villaseñor, MJ Yagüe
Journal of Retailing and Consumer Services 34, 358-368, 2017
1952017
Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination
J Jiménez-Barreto, N Rubio, S Campo, S Molinillo
Tourism Management 79, 104101, 2020
1442020
The relative importance of brand‐packaging, price and taste in affecting brand preferences
J Luis Mendez, J Oubina, N Rubio
British Food Journal 113 (10), 1229-1251, 2011
1152011
Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms
J Jiménez-Barreto, N Rubio, S Campo
Tourism Management 77, 104022, 2020
1142020
Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market
JL Mendez, J Oubina, N Rubio
Journal of Retailing and Consumer Services 15 (3), 144-155, 2008
1072008
Manufacturer's characteristics that determine the choice of producing store brands
M Gómez, N Rubio Benito
European Journal of Marketing 42 (1/2), 154-177, 2008
832008
“Find a flight for me, Oscar!” Motivational customer experiences with chatbots
J Jiménez-Barreto, N Rubio, S Molinillo
International Journal of Contemporary Hospitality Management 33 (11), 3860-3882, 2021
792021
The online destination brand experience: Development of a sensorial–cognitive–conative model
J Jiménez Barreto, N Rubio, S Campo Martinez
International Journal of Tourism Research 21 (2), 245-258, 2019
702019
Strategic management of store brands: an analysis from the manufacturer's perspective
J Oubina, N Rubio, M Jesús Yagüe
International Journal of Retail & Distribution Management 34 (10), 742-760, 2006
672006
Consumer identification with store brands: Differences between consumers according to their brand loyalty
N Rubio, N Villasenor, J Oubina
BRQ Business Research Quarterly 18 (2), 111-126, 2015
642015
Exploring the dimensions of online destination brand experience: Spanish and North American tourists' perspectives
J Jimenez-Barreto, E Sthapit, N Rubio, S Campo
Tourism Management Perspectives 31, 348-360, 2019
632019
Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach
M Gomez, N Rubio
The International Review of Retail, Distribution and Consumer Research 20 (5 …, 2010
582010
Shelf management of store brands: analysis of manufacturers' perceptions
M Gómez, N Rubio
International Journal of Retail & Distribution Management 36 (1), 50-70, 2008
582008
Alternative panel models to evaluate the store brand market share: evidence from the Spanish market
N Rubio, M Jesus Yaguee
European Journal of Marketing 43 (1/2), 110-138, 2009
482009
Information technology use and firm's perceived performance in supply chain management
S Campo, N Rubio, MJ Yagüe
Journal of Business-to-Business Marketing 17 (4), 336-364, 2010
452010
The determinants of store brand market share
N Rubio, MJ Yagüe
International Journal of Market Research 51 (4), 501-519, 2009
452009
Antecedentes de las redes sociales como canales de comunicación promocional para los jóvenes
S Okazaki, N Rubio, S Campo
Revista Española de Investigación de Marketing 16 (2), 31-48, 2012
442012
Price–Quality and Market Share of Consumer Goods in Spain: Retail Brands and Manufacturer Brands
O Medina, JL Mendez, N Rubio
The International Review of Retail, Distribution and Consumer Research 14 (2 …, 2004
432004
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Artículos 1–20