Natalia Rubio
Natalia Rubio
Associate Professor of Marketing (Universidad Autónoma de Madrid)
Dirección de correo verificada de uam.es
TítuloCitado porAño
Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products
N Rubio, J Oubina, N Villasenor
Food quality and preference 32, 289-298, 2014
1102014
Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market
JL Méndez, J Oubiña, N Rubio
Journal of Retailing and Consumer Services 15 (3), 144-155, 2008
772008
Manufacturer's characteristics that determine the choice of producing store brands
M Gómez, N Rubio Benito
European Journal of Marketing 42 (1/2), 154-177, 2008
722008
The relative importance of brand-packaging, price and taste in affecting brand preferences
J Luis Méndez, J Oubina, N Rubio
British Food Journal 113 (10), 1229-1251, 2011
642011
Strategic management of store brands: an analysis from the manufacturer's perspective
J Oubina, N Rubio, M Jesús Yagüe
International Journal of Retail & Distribution Management 34 (10), 742-760, 2006
552006
Alternative panel models to evaluate the store brand market share: evidence from the Spanish market
N Rubio, M Jesús Yagüe
European Journal of Marketing 43 (1/2), 110-138, 2009
442009
Shelf management of store brands: analysis of manufacturers' perceptions
M Gómez, N Rubio
International Journal of Retail & Distribution Management 36 (1), 50-70, 2008
412008
Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
N Rubio, N Villaseñor, MJ Yagüe
Journal of Retailing and Consumer Services 34, 358-368, 2017
372017
Price–Quality and Market Share of Consumer Goods in Spain: Retail Brands and Manufacturer Brands
O Medina, JL Mendez, N Rubio
The International Review of Retail, Distribution and Consumer Research 14 (2 …, 2004
352004
Information technology use and firm's perceived performance in supply chain management
S Campo, N Rubio, MJ Yagüe
Journal of Business-to-Business Marketing 17 (4), 336-364, 2010
332010
Measuring customer experience in physical retail environments
JC Bustamante, N Rubio
Journal of Service Management 28 (5), 884-913, 2017
322017
Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach
M Gomez, N Rubio
The International Review of Retail, Distribution and Consumer Research 20 (5 …, 2010
322010
Relationships of retail brand manufacturers with retailers
J Oubiña, N Rubio, M Jesús Yagüe
International Review of Retail, Distribution and Consumer Research 16 (02 …, 2006
302006
La relación precio-calidad en los mercados de gran consumo. Análisis comparativo entre marcas de distribuidor y marcas de fabricante
JLMG de Paredes, OM Orta, NR Benito
ICE, Revista de Economía, 2002
252002
The determinants of store brand market share
N Rubio, MJ Yagüe
International Journal of Market Research 51 (4), 501-519, 2009
24*2009
Antecedentes de las redes sociales como canales de comunicación promocional para los jóvenes
S Okazaki, N Rubio, S Campo
Revista Española de Investigación de Marketing 16 (2), 31-48, 2012
232012
Effect of strategy, structure and performance variables on store brand market share
J Oubiña, N Rubio, MJ Yagüe
Journal of Marketing Management 23 (9-10), 1013-1035, 2007
232007
Gestión minorista de las marcas de distribuidor: producto y merchandising
MG Suárez, NR Benito
ICE, Revista de Economía, 2006
232006
Consumer identification with store brands: Differences between consumers according to their brand loyalty
N Rubio, N Villaseñor, J Oubiña
BRQ Business Research Quarterly 18 (2), 111-126, 2015
222015
Understanding brand loyalty of the store brand’s customer base
N Rubio, J Oubina, M Gomez-Suarez
Journal of Product & Brand Management 24 (7), 679-692, 2015
212015
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