Natalia Rubio
Natalia Rubio
Associate Professor of Marketing (Universidad Autónoma de Madrid)
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Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products
N Rubio, J Oubiña, N Villaseñor
Food quality and preference 32, 289-298, 2014
1572014
Measuring customer experience in physical retail environments
JC Bustamante, N Rubio
Journal of Service Management, 2017
1202017
Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market
JL Mendez, J Oubina, N Rubio
Journal of Retailing and Consumer Services 15 (3), 144-155, 2008
922008
Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
N Rubio, N Villaseñor, MJ Yagüe
Journal of Retailing and Consumer Services 34, 358-368, 2017
802017
Manufacturer's characteristics that determine the choice of producing store brands
M Gómez, NR Benito
European Journal of Marketing, 2008
792008
The relative importance of brand‐packaging, price and taste in affecting brand preferences
JL Méndez, J Oubiña, N Rubio
British Food Journal, 2011
702011
Strategic management of store brands: an analysis from the manufacturer's perspective
J Oubina, N Rubio, MJ Yagüe
International Journal of Retail & Distribution Management, 2006
602006
Shelf management of store brands: analysis of manufacturers' perceptions
M Gómez, N Rubio
International Journal of Retail & Distribution Management, 2008
482008
Alternative panel models to evaluate the store brand market share: evidence from the Spanish market
N Rubio, MJ Yagüe
European Journal of Marketing, 2009
442009
Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach
M Gomez, N Rubio
The International Review of Retail, Distribution and Consumer Research 20 (5 …, 2010
412010
Price–Quality and Market Share of Consumer Goods in Spain: Retail Brands and Manufacturer Brands
O Medina, JL Mendez, N Rubio
The International Review of Retail, Distribution and Consumer Research 14 (2 …, 2004
412004
Information technology use and firm's perceived performance in supply chain management
S Campo, N Rubio, MJ Yagüe
Journal of Business-to-Business Marketing 17 (4), 336-364, 2010
392010
The determinants of store brand market share
N Rubio, MJ Yagüe
International Journal of Market Research 51 (4), 501-519, 2009
352009
Consumer identification with store brands: Differences between consumers according to their brand loyalty
N Rubio, N Villasenor, J Oubina
BRQ Business Research Quarterly 18 (2), 111-126, 2015
342015
Antecedentes de las redes sociales como canales de comunicación promocional para los jóvenes
S Okazaki, N Rubio, S Campo
Revista Española de Investigación de Marketing 16 (2), 31-48, 2012
332012
Relationships of retail brand manufacturers with retailers
J Oubiña, N Rubio, M Jesús Yagüe
International Review of Retail, Distribution and Consumer Research 16 (02 …, 2006
332006
La relación precio-calidad en los mercados de gran consumo. Análisis comparativo entre marcas de distribuidor y marcas de fabricante
JLMG de Paredes, OM Orta, NR Benito
ICE, Revista de Economía, 2002
292002
Gestión minorista de las marcas de distribuidor: producto y merchandising
MG Suárez, NR Benito
ICE, Revista de Economía, 2006
262006
Understanding brand loyalty of the store brand’s customer base
N Rubio, J Oubina, M Gomez-Suarez
Journal of Product & Brand Management, 2015
242015
Do online gossipers promote brands?
S Okazaki, N Rubio, S Campo
Cyberpsychology, Behavior, and Social Networking 16 (2), 100-107, 2013
242013
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