Seguir
Marcelo Royo Vela
Marcelo Royo Vela
Professor of Marketing, Facultad de Economía, Universidad de Valencia
Dirección de correo verificada de uv.es - Página principal
Título
Citado por
Citado por
Año
Rural-cultural excursion conceptualization: A local tourism marketing management model based on tourist destination image measurement
M Royo-Vela
Tourism management 30 (3), 419-428, 2009
2992009
The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word‐of‐mouth advertising: The ZARA case
M Royo‐Vela, P Casamassima
Online Information Review 35 (4), 517-542, 2011
2622011
Cultural perspectives: Chinese perceptions of UK hotel service quality
Y Wang, MR Vela, K Tyler
International Journal of Culture, Tourism and Hospitality Research, 2008
1162008
Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials
M Royo-Vela, J Aldas-Manzano, I Küster, N Vila
Sex Roles 58 (5), 379-390, 2008
1032008
Actitud del residente hacia el turismo y el visitante: Factores determinantes en elturismo y excursionismo rural-cultural
MR Vela, MER Molina
Cuadernos de turismo, 217-236, 2009
982009
Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research
M Royo-Vela, U Hünermund
Journal of Marketing for Higher Education 26 (2), 143-167, 2016
922016
El turismo rural-cultural: un modelo de gestión del marketing turístico a nivel local basado en la medida de la imagen del destino
MR Vela, CS Tarrés
Cuadernos de turismo, 197-222, 2005
622005
Segmentation of low-cost flights users at secondary airports
E Martinez-Garcia, M Royo-Vela
Journal of Air Transport Management 16 (4), 234-237, 2010
522010
A family life cycle model adapted to the Spanish environment
I Redondo‐Bellón, M Royo‐Vela, J Aldás‐Manzano
European Journal of Marketing, 2001
512001
Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX
M Royo-Vela, I Küster-Boluda, N Vila-López
Servicio de Publicaciones de la Universidad de Navarra, 2005
482005
Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit
L Ortegón-Cortázar, M Royo-Vela
European Journal of Management and Business Economics, 2017
472017
Emotional and informational content of commercials: Visual and auditory circumplex spaces, product information and their effects on audience evaluation
M Royo-Vela
Journal of Current Issues & Research in Advertising 27 (2), 13-38, 2005
382005
The antecedents of consumers’ negative attitudes toward SMS advertising: A theoretical framework and empirical study
G Luna Cortés, M Royo Vela
Journal of Interactive Advertising 13 (2), 109-117, 2013
372013
Oferta y demanda en el mercado turístico homosexual: una propuesta de estrategias de intercambio para la mejora del marketing en el segmento
CM Korflür, MR Vela, MER Molina
Cuadernos de turismo, 171-197, 2007
362007
Increasing effectiveness in e-commerce: recommendations applying intelligent agents
S Vanesa Aciar, C Serarols-Tarres, M Royo-Vela, JL De la Rosa i Esteva
International Journal of Business and Systems Research 1 (1), 81-97, 2007
362007
Gender role portrayals and sexism in Spanish magazines
M Royo‐Vela, J Aldás‐Manzano, I Küster‐Boluda, N Vila‐Lopez
Equal Opportunities International 26 (7), 633-652, 2007
352007
Comunicación publicitaria: un enfoque integrdo y de dirección
MR Vela
Minerva Ediciones, 2002
322002
Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’brand loyalty
EG Salgado, MR Vela
Journal of Marketing for Higher Education, 2019
232019
El mercado turístico homosexual: un estudio para Cataluña
CM Korflür, MR Vela, MER Molina
Estudios turísticos, 103-129, 2006
232006
Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors
L Ortegón-Cortázar, M Royo-Vela
European Research on Management and Business Economics 25 (1), 38-47, 2019
222019
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20