| Brand communities on the internet: A case study of Coca‐Cola's Spanish virtual community M Sicilia, M Palazón Corporate Communications: An International Journal 13 (3), 255-270, 2008 | 430 | 2008 |
| Sales promotion effects on consumer based brand equity M Palazón-Vidal, E Delgado-Ballester International Journal of Market Research 47 (2), 179-205, 2005 | 245* | 2005 |
| Effectiveness of price discounts and premium promotions M Palazon, E Delgado‐Ballester Psychology & Marketing 26 (12), 1108-1129, 2009 | 232 | 2009 |
| The moderating role of price consciousness on the effectiveness of price discounts and premium promotions M Palazon, E Delgado Journal of Product & Brand Management 18 (4), 306-312, 2009 | 175 | 2009 |
| This anthropomorphised brand is so loveable: The role of self-brand integration E Delgado-Ballester, M Palazón, J Pelaez-Muñoz Spanish Journal of Marketing-ESIC 21 (2), 89-101, 2017 | 114 | 2017 |
| Hedonic or utilitarian premiums: does it matter? M Palazon, E Delgado-Ballester European Journal of Marketing 47 (8), 1256-1275, 2013 | 106 | 2013 |
| The need to belong and self‐disclosure in positive word‐of‐mouth behaviours: The moderating effect of self–brand connection M Sicilia, E Delgado‐Ballester, M Palazon Journal of Consumer Behaviour 15 (1), 60-71, 2016 | 104 | 2016 |
| El papel de las redes sociales como generadoras de" amor a la marca" M Palazón, E Delgado, M Sicilia UCJC Business and Society Review (formerly known as Universia Business Review), 2014 | 103 | 2014 |
| Marketing en redes sociales M Sicilia, M Palazón, I López, M López ESIC Editorial, 2021 | 102 | 2021 |
| Fostering brand love in Facebook brand pages M Palazon, E Delgado-Ballester, M Sicilia Online Information Review 43 (5), 710-727, 2018 | 62 | 2018 |
| The expected benefit as determinant of deal-prone consumers' response to sales promotions M Palazon, E Delgado-Ballester Journal of Retailing and Consumer Services 18 (6), 542-547, 2011 | 52 | 2011 |
| The influence of “Facebook friends” on the intention to join brand pages M Palazon, M Sicilia, M Lopez Journal of Product & Brand Management 24 (6), 580-595, 2015 | 48 | 2015 |
| Anthropomorphized vs objectified brands: which brand version is more loved? E Delgado-Ballester, M Palazón, J Peláez European Journal of Management and Business Economics 29 (2), 150-165, 2020 | 38 | 2020 |
| The role of product‐premium fit in determining the effectiveness of hedonic and utilitarian premiums M Palazon, E Delgado‐Ballester Psychology & Marketing 30 (11), 985-995, 2013 | 25 | 2013 |
| Why should you respond to customer complaints on a personal level? The silent observer's perspective JA López-López, Inés, Palazón, Mariola, Sánchez-Martínez Journal of Research in Interactive Marketing 15 (4), 661-684, 2021 | 19 | 2021 |
| Intentional vs. unintentional influences of social media friends M Sicilia, M Palazón, M López Electronic Commerce Research and Applications 42, 100979, 2020 | 19 | 2020 |
| The customer journey: a proposal of indicators to evaluate integration and customer orientation M Palazón, M López, M Sicilia, I López Journal of Marketing Communications 28 (5), 528-559, 2022 | 16 | 2022 |
| La propensión a la promoción del consumidor: Una nueva perspectiva basada en beneficios M Palazón Vidal Revista española de investigación de marketing 9 (2), 111-134, 2005 | 13 | 2005 |
| El rol del eWOM en la comunicación de RSC en redes sociales C Aguirre, S Ruiz, M Palazón, A Rodríguez Anagramas-Rumbos y sentidos de la comunicación- 19 (38), 11-33, 2021 | 12* | 2021 |
| La evaluación de las promociones monetarias y no monetarias según la propensión a la promoción del consumidor M Palazón Vidal, E Delgado Ballester Revista Española de Investigación de Marketing 13 (1), 35-70, 2009 | 9 | 2009 |
Maria Sicilia (ORCID: 0000-0002-173...Catedrática de Marketing, University of Murcia (Spain)Dirección de correo verificada de um.es
