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Yunyi Wei
Yunyi Wei
Yantai Institute of Technology
Verified email at myport.ac.uk
Title
Cited by
Cited by
Year
Customer definitions of moral value for retail brands: A qualitative understanding
Y Wei, KJ Sit, Y Ekinci
Journal of Retailing and Consumer Services 77, 103697, 2024
22024
Developing and Validating A Brand Morality (BM) Scale with Retail Consumers
Y Wei
University of Portsmouth, 2023
2023
A mixed-method study on consumers’ perception of brand morality and measurement
Y Wei, J Sit, Y Ekinci
Academy of Marketing Science World Marketing Congress, 2023
2023
Defining brand morality: a multi-stage consumer study
Y Wei, J Sit, Y Ekinci
15th Global Brand Conference 2022, 2022
2022
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Articles 1–4