| Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior AH Zadeh, M Farhang, M Zolfagharian, CF Hofacker Journal of Research in Interactive Marketing 17 (2), 195-214, 2023 | 15 | 2023 |
| The study on the competitive status of construction companies based on Michael Porter's five competitive forces (Case study: Armeno Project Development and Management Company) N Safari, M Farhang, E Rajabzadehyazdi European Online Journal of Natural and Social Sciences: Proceedings 5 (3 (s …, 2016 | 14 | 2016 |
| Constructive resistance in the frontlines: how frontline employees’ resistance to customer incivility affects customer observers O Kamran-Disfani, R Bagherzadeh, A Bhattarai, M Farhang, LK Scheer Journal of Service Research 26 (4), 560-577, 2023 | 9 | 2023 |
| Brand equity and stock performance in time of crisis: evidence from the COVID-19 pandemic M Farhang, O Kamran-Disfani, A H. Zadeh Journal of Product & Brand Management 32 (3), 420-435, 2023 | 8 | 2023 |
| Enhancing consumer online reviews: the role of moral identity M T. Adjei, N Zhang, R Bagherzadeh, M Farhang, A Bhattarai Journal of Research in Interactive Marketing, 2022 | 6 | 2022 |
| The impact of social media based brand communities on brand trust in tourism industry A Khanlari, N Hajiheidari, M Farhang Маркетинг і менеджмент інновацій, 94-107, 2016 | 6 | 2016 |
| Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets S Aghaie, O Kamran-Disfani, A Javadinia, M Farhang, A Bhattarai European Journal of Marketing 56 (5), 1556-1583, 2022 | 3 | 2022 |
| Self-construal and willingness to participation in sharing economy: an abstract A Bhattarai, M Farhang, JS Torres, R Bagherzadeh, M Rawal Academy of Marketing Science Annual Conference, 367-368, 2020 | 1 | 2020 |
| The dark side of surge pricing and the mitigating role of information disclosure A Bhattarai, M Farhang, MT Adjei, JL Saavedra Torres, A Zaad Journal of Global Scholars of Marketing Science 33 (4), 626-645, 2023 | | 2023 |
| Incumbent Defense Strategies and New Entrant Market Exit: The Moderating Role of Relational Market-Based Assets A Aghaie, S., Kamran-Disfani, O., Farhang, M., Bhattarai American Marketing Association Winter Conference 32, 2021 | | 2021 |
| The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: An Abstract M Farhang, A Bhattarai, JS Torres, R Bagherzadeh, M Rawal Academy of Marketing Science Annual Conference, 445-446, 2020 | | 2020 |
| Inverse Marketing: A New Marketing Communication Tool A Rawal, M., Saavedra, J.L., Bagherzadeh, R., *Farhang, M., & Bhattarai American Marketing Association Summer Conference, 2019 | | 2019 |
| Perceived Fairness of Surge Pricing and Moderating Role of Framing and Familiarity A Bhattarai, M Farhang, JL Saavedra Society for Marketing Advances Annual Conference, 144-145, 2019 | | 2019 |
| Online Behavioral Advertising: The Moderating Role of Temporal Proximity M Farhang, A Bhattarai, JL Saavedra Society for Marketing Advances Annual Conference, 640-642, 2019 | | 2019 |
| Marketing and Management of Innovations A Khanlari, N Hajiheydari, M Farhang | | |
