| Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love JC Machado, L Vacas-de-Carvalho, SL Azar, AR André, BP Dos Santos Journal of Business Research 96, 376-385, 2019 | 252 | 2019 |
| Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactions SL Azar, JC Machado, L Vacas-de-Carvalho, A Mendes Journal of Brand Management 23 (2), 153-178, 2016 | 230 | 2016 |
| Brand logo design: examining consumer response to naturalness JC Machado, LV de Carvalho, A Torres, P Costa Journal of Product & Brand Management 24 (1), 78-87, 2015 | 127 | 2015 |
| Brand mergers: examining consumers' responses to name and logo design J César Machado, L Vacas‐de‐Carvalho, P Costa, P Lencastre Journal of Product & Brand Management 21 (6), 418-427, 2012 | 94 | 2012 |
| Rebranding mergers: How attitudes influence consumer choices? JC Machado, P De Lencastre, LV De Carvalho, P Costa Journal of Brand Management 19 (6), 513-524, 2012 | 42 | 2012 |
| Bridging the gap between brand gender and brand loyalty on social media: Exploring the mediating effects L Vacas de Carvalho, SL Azar, JC Machado Journal of Marketing Management 36 (11-12), 1125-1152, 2020 | 39 | 2020 |
| Same design, same response? Investigating natural designs in international logos A Torres, J César Machado, L Vacas de Carvalho, M van de Velden, ... Journal of Product & Brand Management 28 (3), 317-329, 2019 | 26 | 2019 |
| Imagem de marca das universidades em Portugal LV Carvalho Dissertação de Doutoramento, 2007 | 7 | 2007 |
| Logo design: examining consumer response to figurativeness across cultures JC Machado, L Vacas de Carvalho, A Torres, M Van de Velden, P Costa EMAC (European Marketing Academy), 2014 | 3 | 2014 |
| The impact of naturalness on affective response to logo design: A cross-national study JC Machado, A Torres, L Vacas de Carvalho, P Costa Proceedings of the AEMARK 2018, 2018 | 2 | 2018 |
| Design, personality traits and consumer responses to brand logos JC Machado, A Torres, L Vacas de Carvalho, P Costa Proceedings of the 13th Global Brand Conference, 2018 | 2 | 2018 |
| Brand logo design: Examining consumer response to figurativeness J Cesar-Machado, L Vacas-de-Carvalho, A Torres, P Costa EMAC, 2013 | 1 | 2013 |
| Rebranding mergers: how important is the figurativeness of the brand’s signs? JC Machado, P Lencastre, LV Carvalho | 1 | 2011 |
| Exploring consumer segments defined by affective responses to naturalness in logo design A Torres, LV de Carvalho, JC Machado, M van de Velden, P Costa Journal of Product & Brand Management 32 (8), 1287-1305, 2023 | | 2023 |
| Digitalization and Small Retailers: New Opportunities–Case Study: Livramento Municipal Market D Xara-Brasil, LV de Carvalho Digitalization as a Driver for Smart Economy in the Post-COVID-19 Era, 93-107, 2022 | | 2022 |
| Visual Effects of Logo on the Attentional Filter and Perception D Murphy, J Nadeau, JC Machado, L Vacas de Carvalho, T Ulrich Proceedings of the 12th Global Brand Conference, 2017 | | 2017 |
| The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook J Machado, SL Azar, LV Carvalho 12th Global brand conference: Linnaeus University School of Business and …, 2017 | | 2017 |
| Analyzing consumer-based brand equity on Facebook: the impact of brand gender SL Azar, JC Machado, L Vacas-de-Carvalho EMAC, European Marketing Academy, 2016 | | 2016 |
| Analyzing consumer-based brand equity on Facebook: The impact of brand gender JC Machado, SL Azar, L Vacas De Carvalho, A Mendes, R André Proceedings of the 45th EMAC Annual Conference, 2016 | | 2016 |
| Gestão-Introdução e Desenvolvimentos C Marques, F Jorge, A Sousa, R Fragoso, R Quaresma, A Serrão, ... Editora Sílabo, 2015 | | 2015 |
