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Lydia González-Serrano
Lydia González-Serrano
Verified email at urjc.es
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Cited by
Year
Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector
P Talón-Ballestero, L González-Serrano, C Soguero-Ruiz, ...
Tourism Management 68, 187-197, 2018
2062018
Dirección hotelera: operaciones y procesos
L González, P Talón
Editorial Síntesis, 2002
105*2002
Cooperación y empresas: retos, presente y futuro
L González
Cengage Learning Latin America, 2003
512003
Currency hedging strategies using dynamic multivariate GARCH
CL Chang, L González-Serrano, JA Jimenez-Martin
Mathematics and Computers in Simulation 94, 164-182, 2013
462013
Yield revenue management in the hotel sector: An empirical analysis of its application and results in Madrid, Spain
P Talón-Ballestero, L González-Serrano
Quantitative methods in tourism economics, 213-231, 2013
38*2013
Emprendimiento de la mujer en el ámbito rural: el turismo como motor de desarrollo
PT Ballestero, PA Romero, LG Serrano
Esic market 45 (149), 579-604, 2014
372014
A Big Data Approach to Customer Relationship Management Strategy in Hospitality Using Multiple Correspondence Domain Description
L González-Serrano, P Talón-Ballestero, S Muñoz-Romero, ...
Applied Sciences 11 (1), 256, 2021
272021
A model for evaluating revenue management implementation (MERMI) in the hotel industry
P Talón-Ballestero, L González-Serrano, C Figueroa-Domecq
Journal of Revenue and Pricing Management 13, 309-321, 2014
272014
Yield Revenue Managment en el sector hotelero. Estrategias e implementación
P Talón Balletero, L González Serrano, M Segovia Pérez
Madrid: Delta Publicaciones Universitarias, 2012
26*2012
Women and the glass ceiling in the community of Madrid hotel industry
L González-Serrano, T Villacé-Molinero, P Talón-Ballestero, ...
International Journal of Human Resources Development and Management 18 (1-2 …, 2018
242018
Currency hedging strategies in strategic benchmarks and the global and Euro sovereign financial crises
M Caporin, JA Jimenez-Martin, L Gonzalez-Serrano
Journal of International Financial Markets, Institutions and Money 31, 159-177, 2014
212014
The wheel of dynamic pricing: Towards open pricing and one to one pricing in hotel revenue management
P Talón-Ballestero, M Nieto-García, L González-Serrano
International Journal of Hospitality Management 102, 103184, 2022
192022
Determinants of successful revenue management
P Abad, C De la Fuente-Cabrero, L González-Serrano, P Talón-Ballestero
Tourism Review 74 (3), 666-678, 2019
192019
Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management
L González-Serrano, P Talón-Ballestero, S Muñoz-Romero, ...
Entropy 21 (4), 419, 2019
192019
Mujer y techo de cristal en el sector turístico
M Segovia Pérez, CF Domecq, PT Ballestero, TV Molinero, LF Moraleda, ...
Madrid: Estudios e Investigaciones del Instituto de la Mujer y para la …, 2013
182013
Future trends in revenue management
P Talón-Ballestero, L González-Serrano
Journal of Revenue and Pricing Management 12, 289-291, 2013
152013
Revenue management and E-tourism: The past, present, and future
L González-Serrano, P Talón-Ballestero
Handbook of e-Tourism, 1261-1288, 2022
122022
Libro blanco de la profesión: Odontólogos y Estomatólogos de la Comunidad de Madrid
L González Serrano, MP Laguna Sánchez, R Calero de la Paz, ...
Madrid: Universidad Rey Juan Carlos, 2007
122007
Repeat consumer behavior on smart P2P tourism platforms
P Talón-Ballestero, FE García-Muiña, JJ Rienda-Gómez, ...
Sustainability 11 (24), 7082, 2019
102019
Currency hedging strategies using dynamic multivariate GARCH
CL Chang, L González Serrano, JÁ Jiménez-Martín
Available at SSRN 1952205, 2012
102012
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Articles 1–20