| Principios y estrategias de marketing I Rodríguez-Ardura, G Ammetller Principios y estrategias de marketing, 1-680, 2018 | 221* | 2018 |
| Principios y estrategias de marketing: vol. II I Rodríguez Ardura, G Ammetller Montes, G Maraver Tarifa, ... Principios y estrategias de marketing: vol. II, 2018 | 42* | 2018 |
| Entorno innovador, iniciativa emprendedora y desarrollo local M Castells, J Vilaseca, J Lladós, G Ammetller, I Esteban, M Fernández, ... Octaedro, 2007 | 37* | 2007 |
| A narrative perspective on international entrepreneurship: Comparing stories from the United States, Spain, and China SD Williams, G Ammetller, I Rodríguez-Ardura, X Li IEEE Transactions on Professional Communication 59 (4), 379-397, 2016 | 26 | 2016 |
| Principios y estrategias de marketing (Vol. 1) I Rodríguez, G Ammetller Barcelona: Editorial UOC, 2018 | 25 | 2018 |
| Narratives of international women entrepreneurs: An exploratory case study of identity negotiation in technology startups SD Williams, G Ammetller, I Rodríguez-Ardura, X Li IEEE Transactions on Professional Communication 63 (1), 39-51, 2020 | 23 | 2020 |
| Entrepreneurial decisions: Insights into the use of support services for new business creation G Ammetller, I Rodríguez-Ardura, J Lladós-Masllorens South African Journal of Business Management 45 (4), 11-20, 2014 | 18 | 2014 |
| Academic impact and perceived value of Wikipedia as a primary learning resource in higher education A Meseguer-Artola, I Rodríguez-Ardura, G Ammetller, E Rimbau-Gilabert El profesional de la información (EPI) 29 (3), 2020 | 16 | 2020 |
| Learning with Wikipedia in higher education: Academic performance and students’ quality perception A Meseguer-Artola, I Rodríguez-Ardura, G Ammetller, E Rimbau-Gilabert The International Research & Innovation Forum, 117-124, 2019 | 9 | 2019 |
| Dirección de marketing I I Rodríguez, G Ammetller, Ò López Barcelona: Universitat Oberta de Catalunya, 2004 | 9 | 2004 |
| Dirección de marketing IR Ardura, GM Tarifa, AIJ Zarco, MJM Argüelles, GA Montes UOC, Universitat Oberta de Catalunya, 2019 | 7* | 2019 |
| Innovación y nuevas estrategias competitivas en el sector de servicios menos intensivo en conocimiento: la industria turística, el comercio y el transporte LA Garay, G Ammetller Economía del turismo, 33-52, 2004 | 6 | 2004 |
| A Review of Online Consumer Behaviour Research: Main Themes and Insights I Rodríguez-Ardura, FJ Martínez-López, JC Gázquez-Abad, G Ammetller The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2011 | 5* | 2011 |
| Research & Innovation Forum 2019: Technology, Innovation, Education, and Their Social Impact A Visvizi, MD Lytras Springer Nature, 2019 | 4 | 2019 |
| How do the experiences of virtual presence and flow differ? Evidence from engineering and ICT online education I Rodríguez-Ardura, A Meseguer-Artola, G Ammetller The International journal of engineering education 32 (4), 1579-1585, 2016 | 4 | 2016 |
| Luis Alfonso y Ammetller Montes, Gisela (2010) Innovación y nuevas estrategias competitivas en el sector de servicios menos intensivos en conocimiento: la industria turística … G Tamajón Edita Universitat Oberta de Catalunya (UOC), Barcelona, 0 | 3 | |
| Improving hypermedia teaching resources - New designs for e-learning environments I Rodríguez Ardura, AI Jiménez Zarco, G Ammetller Montes, ... Rodriguez, I.; Jimenez, AI; Ammetller, G.; Pacheco, MC (2009)." Improving …, 2010 | 2 | 2010 |
| Comportament del consumidor i productes de suport a la creació i al creixement d'empreses: una anàlisi empírica de la conducta de l'emprenedor en espais d'incubació G Ammetller Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3), 2011 | 1 | 2011 |
| Nuevas ideas para los mercados electrónicos. Marketing... ¿postmoderno? I Rodríguez-Ardura, AI Jiménez-Zarco, G Ammetller, MCP Bernal MK Marketing + Ventas, 32-37, 2007 | 1 | 2007 |
| Marketing digital y comercio electrónico G Ammetller Harvard Deusto Business Research 10 (1), 248-249, 2021 | | 2021 |
Inma Rodríguez-ArduraFull Professor of Marketing at Universitat Oberta de CatalunyaCorreu electrònic verificat a uoc.edu
