Gisela Ammetller
Gisela Ammetller
Associate Professor of Marketing, Universitat Oberta de Catalunya
Verified email at uoc.edu
Title
Cited by
Cited by
Year
Principios y estrategias de marketing
I Rodríguez-Ardura, G Ammetller
902*2018
Principios y estrategias de marketing
I Rodríguez-Ardura, AI Jiménez-Zarco, G Maraver-Tarifa, ...
902*2008
Principios y estrategias de marketing
I Rodríguez-Ardura, G Ammetller, O López-Prieto, G Maraver-Tarifa, ...
902*2008
Entorno innovador, iniciativa emprendedora y desarrollo local
M Castells, J Vilaseca, J Lladós, G Ammetller, I Esteban, M Fernández, ...
Octaedro, 2007
39*2007
Entrepreneurial decisions: Insights into the use of support services for new business creation
G Ammetller, I Rodriguez-Ardura, J Llados-Masllorens
South African Journal of Business Management 45 (4), 11-20, 2014
112014
A narrative perspective on international entrepreneurship: Comparing stories from the United States, Spain, and China
SD Williams, G Ammetller, I Rodríguez-Ardura, X Li
IEEE Transactions on Professional Communication 59 (4), 379-397, 2016
92016
Direcció de màrqueting
IR Ardura, GM Tarifa, AIJ Zarco, MJM Argüelles
Universitat Oberta de Catalunya, 2018
72018
Dirección de marketing I
I Rodríguez, G Ammetller, Ò López
Barcelona: Universitat Oberta de Catalunya, 2004
52004
How do the experiences of virtual presence and flow differ? Evidence from engineering and ICT online education
I Rodríguez-Ardura, A Meseguer-Artola, G Ammetller
The International journal of engineering education 32 (4), 1579-1585, 2016
42016
Innovación y nuevas estrategias competitivas en el sector de servicios menos intensivo en conocimiento: la industria turística, el comercio y el transporte
LA Garay, G Ammetller
Economía del turismo, 33-52, 2004
42004
Learning with Wikipedia in Higher Education: Academic Performance and Students’ Quality Perception
A Meseguer-Artola, I Rodríguez-Ardura, G Ammetller, E Rimbau-Gilabert
The International Research & Innovation Forum, 117-124, 2019
22019
Improving hypermedia teaching resources - New designs for e-learning environments
I Rodríguez Ardura, AI Jiménez Zarco, G Ammetller Montes, ...
Rodriguez, I.; Jimenez, AI; Ammetller, G.; Pacheco, MC (2009)." Improving …, 2010
22010
Nuevas ideas para los mercados electrónicos. Marketing... ¿postmoderno?
I Rodríguez-Ardura, AI Jiménez-Zarco, G Ammetller, MCP Bernal
MK Marketing + Ventas, 32-37, 2007
22007
Comportament del consumidor i productes de suport a la creació i al creixement d’empreses: una anàlisi empírica de la conducta de l'emprenedor en espais d'incubació
G Ammetller Montes
Universitat Oberta de Catalunya, 2011
12011
A Review of Online Consumer Behaviour Research: Main Themes and Insights
I Rodríguez-Ardura, FJ Martínez-López, JC Gázquez-Abad, G Ammetller
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2011
1*2011
Anàlisi de l’entorn de màrqueting
I Rodríguez-Ardura, G Ammetller
FUOC, 2009
12009
Academic impact and perceived value of Wikipedia as a primary learning resource in higher education
A Meseguer-Artola, I Rodríguez-Ardura, G Ammetller, E Rimbau-Gilabert
El profesional de la información (EPI) 29 (3), 2020
2020
Narratives of international women entrepreneurs: An exploratory case study of identity negotiation in technology startups
SD Williams, G Ammetller, I Rodríguez-Ardura, X Li
IEEE Transactions on Professional Communication 63 (1), 39-51, 2020
2020
2016 Index IEEE Transactions on Professional Communication Vol. 59
S Ada, G Ammetller, R Andersen, J Balzotti, T Batova, F Beecher, ...
IEEE Transactions on Professional Communication 59 (4), 431, 2016
2016
Publicidad interactiva, febrer 2006
G Ammetller Montes, MM García de los Salmones, Ò López Prieto, ...
Universitat Oberta de Catalunya, 2016
2016
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Articles 1–20