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Gisela Ammetller
Gisela Ammetller
Associate Professor of Marketing, Universitat Oberta de Catalunya
E-mail confirmado em uoc.edu
Título
Citado por
Citado por
Ano
Principios y estrategias de marketing
I Rodríguez-Ardura, G Ammetller
Principios y estrategias de marketing, 1-680, 2018
210*2018
Entorno innovador, iniciativa emprendedora y desarrollo local
M Castells, J Vilaseca, J Lladós, G Ammetller, I Esteban, M Fernández, ...
Octaedro, 2007
38*2007
A narrative perspective on international entrepreneurship: Comparing stories from the United States, Spain, and China
SD Williams, G Ammetller, I Rodríguez-Ardura, X Li
IEEE Transactions on Professional Communication 59 (4), 379-397, 2016
192016
Entrepreneurial decisions: Insights into the use of support services for new business creation
G Ammetller, I Rodriguez-Ardura, J Llados-Masllorens
South African Journal of Business Management 45 (4), 11-20, 2014
172014
Narratives of international women entrepreneurs: An exploratory case study of identity negotiation in technology startups
SD Williams, G Ammetller, I Rodríguez-Ardura, X Li
IEEE Transactions on Professional Communication 63 (1), 39-51, 2020
142020
Principios y estrategias de marketing (vol. 2)
IR Ardura, GM Tarifa, AIJ Zarco, MJM Argüelles, GA Montes
Editorial UOC, 2019
92019
Dirección de marketing I
I Rodríguez, G Ammetller, Ò López
Barcelona: Universitat Oberta de Catalunya, 2004
92004
Academic impact and perceived value of Wikipedia as a primary learning resource in higher education
A Meseguer-Artola, I Rodríguez-Ardura, G Ammetller, E Rimbau-Gilabert
El profesional de la información (EPI) 29 (3), 2020
82020
Learning with Wikipedia in Higher Education: Academic Performance and Students’ Quality Perception
A Meseguer-Artola, I Rodríguez-Ardura, G Ammetller, E Rimbau-Gilabert
The International Research & Innovation Forum, 117-124, 2019
62019
Dirección de marketing
IR Ardura, GM Tarifa, AIJ Zarco, MJM Argüelles, GA Montes
UOC, Universitat Oberta de Catalunya, 2019
6*2019
Innovación y nuevas estrategias competitivas en el sector de servicios menos intensivo en conocimiento: la industria turística, el comercio y el transporte
LA Garay, G Ammetller
Economía del turismo, 33-52, 2004
52004
How do the experiences of virtual presence and flow differ? Evidence from engineering and ICT online education
I Rodríguez-Ardura, A Meseguer-Artola, G Ammetller
The International journal of engineering education 32 (4), 1579-1585, 2016
42016
Research & Innovation Forum 2019: Technology, Innovation, Education, and Their Social Impact
A Visvizi, MD Lytras
Springer Nature, 2019
32019
A Review of Online Consumer Behaviour Research: Main Themes and Insights
I Rodríguez-Ardura, FJ Martínez-López, JC Gázquez-Abad, G Ammetller
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2011
3*2011
Improving hypermedia teaching resources - New designs for e-learning environments
I Rodríguez Ardura, AI Jiménez Zarco, G Ammetller Montes, ...
Rodriguez, I.; Jimenez, AI; Ammetller, G.; Pacheco, MC (2009)." Improving …, 2010
22010
Luis Alfonso y Ammetller Montes, Gisela (2010) Innovación y nuevas estrategias competitivas en el sector de servicios menos intensivos en conocimiento: la industria turística …
G Tamajón
Edita Universitat Oberta de Catalunya (UOC), Barcelona, 0
2
Nuevas ideas para los mercados electrónicos. Marketing... ¿postmoderno?
I Rodríguez-Ardura, AI Jiménez-Zarco, G Ammetller, MCP Bernal
MK Marketing + Ventas, 32-37, 2007
12007
Direcció de màrqueting, febrer 2018
I Rodríguez Ardura, G Maraver Tarifa, AI Jiménez Zarco, ...
Universitat Oberta de Catalunya (UOC), 2022
2022
Fonaments de màrqueting, setembre 2017
I Rodríguez Ardura, G Ammetller Montes
Universitat Oberta de Catalunya (UOC), 2022
2022
Marketing digital y comercio electrónico
G Ammetller
Harvard Deusto Business Research 10 (1), 248-249, 2021
2021
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Artigos 1–20