| Consumer behavior FR Kardes, ML Cronley, TW Cline South-Western, Cengage Learning, 2011 | 751 | 2011 |
| Consumer inference: A review of processes, bases, and judgment contexts FR Kardes, SS Posavac, ML Cronley Journal of consumer psychology 14 (3), 230-256, 2004 | 716 | 2004 |
| Consumer inference: A review of processes, bases, and judgment contexts FR Kardes, SS Posavac, ML Cronley Journal of consumer psychology 14 (3), 230-256, 2004 | 716 | 2004 |
| The role of selective information processing in price-quality inference FR Kardes, ML Cronley, JJ Kellaris, SS Posavac Journal of Consumer Research 31 (2), 368-374, 2004 | 394 | 2004 |
| The role of selective information processing in price-quality inference FR Kardes, ML Cronley, JJ Kellaris, SS Posavac Journal of Consumer Research 31 (2), 368-374, 2004 | 394 | 2004 |
| Consumer behavior: Science and practice FR Kardes, TW Cline, ML Cronley South-Western Cengage Learning 3, 12-13, 2011 | 201 | 2011 |
| A selective hypothesis testing perspective on price-quality inference and inference-based choice ML Cronley, SS Posavac, T Meyer, FR Kardes, JJ Kellaris Journal of Consumer Psychology 15 (2), 159-169, 2005 | 187 | 2005 |
| Construal-level effects on preference stability, preference-behavior correspondence, and the suppression of competing brands FR Kardes, ML Cronley, J Kim Journal of Consumer Psychology 16 (2), 135-144, 2006 | 169 | 2006 |
| Funding implications of social enterprise: The role of mission consistency, entrepreneurial competence, and attitude toward social enterprise on donor behavior BR Smith, ML Cronley, TF Barr Journal of Public Policy & Marketing 31 (1), 142-157, 2012 | 154 | 2012 |
| When research participants don’t tell it like it is: pinpointing the effects of social desirability bias using self vs. indirect-questioning SM Neeley, ML Cronley Advances in consumer research 31 (1), 432-434, 2004 | 133 | 2004 |
| Comparative advertising: Effects of structural alignability on target brand evaluations S Zhang, FR Kardes, ML Cronley Journal of Consumer Psychology 12 (4), 303-311, 2002 | 124 | 2002 |
| Comparative advertising: Effects of structural alignability on target brand evaluations S Zhang, FR Kardes, ML Cronley Journal of Consumer Psychology 12 (4), 303-311, 2002 | 124 | 2002 |
| Endorsing Products For The Money: The Role of the Correspondence Bias in Celebrity Advertising. ML Cronley, FR Kardes, P Goddard, DC Houghton Advances in consumer research 26 (1), 1999 | 111 | 1999 |
| Endorsing Products For The Money: The Role of the Correspondence Bias in Celebrity Advertising. ML Cronley, FR Kardes, P Goddard, DC Houghton Advances in consumer research 26 (1), 1999 | 111 | 1999 |
| Consideration set overvaluation: When impossibly favorable ratings of a set of brands are observed FR Kardes, DM Sanbonmatsu, ML Cronley, DC Houghton Journal of Consumer Psychology 12 (4), 353-361, 2002 | 93 | 2002 |
| Consideration set overvaluation: When impossibly favorable ratings of a set of brands are observed FR Kardes, DM Sanbonmatsu, ML Cronley, DC Houghton Journal of Consumer Psychology 12 (4), 353-361, 2002 | 93 | 2002 |
| Consumer inference FR Kardes, SS Posavac, ML Cronley, PM Herr Handbook of consumer psychology, 177-203, 2018 | 70 | 2018 |
| Debiasing omission neglect FR Kardes, SS Posavac, D Silvera, ML Cronley, DM Sanbonmatsu, ... Journal of Business Research 59 (6), 786-792, 2006 | 62 | 2006 |
| Effects of construal level on omission detection and multiattribute evaluation BE Pfeiffer, H Deval, FR Kardes, DR Ewing, X Han, ML Cronley Psychology & Marketing 31 (11), 992-1007, 2014 | 44 | 2014 |
| Down the garden path: The role of conditional inference processes in self‐persuasion FR Kardes, ML Cronley, MC Pontes, DC Houghton Journal of Consumer Psychology 11 (3), 159-168, 2001 | 40 | 2001 |
