Mihalis Kavaratzis

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gary warnabyProfessor of Retailing and Markeitng, Manchester Metropolitan UniversityVerified email at mmu.ac.uk
Mary Jo HatchProfessor, Emerita, University of VirginiaVerified email at virginia.edu
Sebastian ZenkerProfessor, PhD, Copenhagen Business SchoolVerified email at cbs.dk
Dr Erik BraunCopenhagen Business SchoolVerified email at cbs.dk
Massimo GiovanardiUniversity of Bologna - Department for Life Quality StudiesVerified email at unibo.it
Maria LichrouUniversity of Limerick, Kemmy Business SchoolVerified email at ul.ie
Stella KladouHellenic Mediterranean UniversityVerified email at hmu.gr
irini rigopoulouΑναπληρώτρια Καθηγήτρια, Πανεπιστήμιο ΑιγαίουVerified email at aegean.gr
hidayet kislaliPhD,Afyon Kocatepe UniversityVerified email at aku.edu.tr
Magdalena FlorekInternational Place Branding AssociationVerified email at placebranding.org
José Fernández-CaviaDepartment of Communication, Universitat Pompeu FabraVerified email at upf.edu
Giuseppe PedelientoDepartment of Management, University of BergamoVerified email at unibg.it
Sara Vinyals-MirabentUniversitat Autònoma de BarcelonaVerified email at uab.cat
Nikos NtounisManchester Metropolitan UniversityVerified email at mmu.ac.uk
Jordi de San Eugenio VelaLecturer of Media Theory, Strategic Marketing and Tourism Communication at the University of VicVerified email at uvic.cat
Xavier Ginesta PortetProfesor titular de la Universitat de Vic-Universitat Central de CatalunyaVerified email at uvic.cat
Christina SchwabenlandReader Public and Voluntary Sector Management University of BedfordshireVerified email at beds.ac.uk
Ioana S. StoicaUniversity of BedfordshireVerified email at beds.ac.uk
Nigel MorganSchool of Hospitality and Tourism Management, Surrey UniversityVerified email at surrey.ac.uk
Prof Charles DennisMiddlesex UniversityVerified email at mdx.ac.uk

Mihalis Kavaratzis

Professor of Place Marketing, Manchester Metropolitan University

Verified email at mmu.ac.uk - Homepage

Place branding Place marketing Destination branding City marketing


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From city marketing to city branding: Towards a theoretical framework for developing city brands M Kavaratzis Place branding 1, 58-73, 2004	2506	2004
City branding: an effective assertion of identity or a transitory marketing trick? M Kavaratzis, GJ Ashworth Tijdschrift voor economische en sociale geografie 96 (5), 506-514, 2005	2284	2005
The dynamics of place brands: An identity-based approach to place branding theory M Kavaratzis, MJ Hatch Marketing theory 13 (1), 69-86, 2013	1151	2013
My city–my brand: the different roles of residents in place branding E Braun, M Kavaratzis, S Zenker Journal of place management and development 6 (1), 18-28, 2013	1016	2013
Place branding: A review of trends and conceptual models M Kavaratzis The marketing review 5 (4), 329-342, 2005	864	2005
Beyond the logo: Brand management for cities G Ashworth, M Kavaratzis Journal of Brand management 16, 520-531, 2009	738	2009
Place marketing: how did we get here and where are we going? M Kavaratzis, G Ashworth Journal of place management and development 1 (2), 150-165, 2008	644	2008
Cities and their brands: Lessons from corporate branding M Kavaratzis Place branding and public diplomacy 5, 26-37, 2009	628	2009
From “necessary evil” to necessity: stakeholders' involvement in place branding M Kavaratzis Journal of Place Management and development, 2012	598	2012
Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding M Kavaratzis, A Kalandides Environment and Planning A 47 (6), 1368-1382, 2015	443	2015
From city marketing to city branding: An interdisciplinary analysis with reference to Amsterdam, Budapest and Athens M Kavaratzis	424	2008
Towards effective place brand management: Branding European cities and regions G Ashworth, M Kavaratzis Edward Elgar Publishing, 2010	418	2010
Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam M Kavaratzis, GJ Ashworth Cities 24 (1), 16-25, 2007	360	2007
City marketing: The past, the present and some unresolved issues M Kavaratzis Geography compass 1 (3), 695-712, 2007	347	2007
The role of brand elements in destination branding S Kladou, M Kavaratzis, I Rigopoulou, E Salonika Journal of Destination Marketing & Management 6 (4), 426-435, 2017	269	2017
Rethinking place branding: Comprehensive brand development for cities and regions M Kavaratzis, G Warnaby, GJ Ashworth Springer, 2014	245	2014
Branding the city through culture and entertainment K Mihalis Journal Aesop 5, 1-7, 2005	138	2005
Rethinking destination image formation H Kislali, M Kavaratzis, M Saren International Journal of Culture, Tourism and Hospitality Research 10 (1), 70-80, 2016	135	2016
Place branding: where do we stand? M Kavaratzis, G Ashworth Towards effective place brand management, 2010	134	2010
The need to rethink place branding GJ Ashworth, M Kavaratzis, G Warnaby Rethinking place branding: Comprehensive brand development for cities and …, 2015	124	2015

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