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Ana Isabel Rodriguez escudero
Ana Isabel Rodriguez escudero
Dirección de correo verificada de eco.uva.es
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Año
Estrategias de marketing: un enfoque basado en el proceso de dirección
JL Munuera, AI Escudero, JLM Alemán, AIR Escudero
Esic Editorial, 2007
1356*2007
Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes*
P Carbonell, AI Rodríguez‐Escudero, D Pujari
Journal of product innovation management 26 (5), 536-550, 2009
7542009
The effect of market orientation on innovation speed and new product performance
P Carbonell, AI Rodriguez Escudero
Journal of Business & Industrial Marketing 25 (7), 501-513, 2010
2332010
Criteria employed for go/no-go decisions when developing successful highly innovative products
P Carbonell-Foulquié, JL Munuera-Alemán, AI Rodrıguez-Escudero
Industrial Marketing Management 33 (4), 307-316, 2004
1922004
Estrategias de marketing. Un enfoque basado en el proceso de dirección
JLM Alemán, AIR Escudero
ESIC editorial, 2007
1812007
Estrategias de marketing. Un enfoque basado en el proceso de dirección
JLM Alemán, AIR Escudero
ESIC editorial, 2007
1812007
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
J Rodríguez-Pinto, P Carbonell, AI Rodríguez-Escudero
International Journal of Research in Marketing 28 (2), 145-154, 2011
1662011
The effect of entrepreneurship education programmes on satisfaction with innovation behaviour and performance
NM Cruz, AI Rodriguez Escudero, J Hernangomez Barahona, ...
Journal of European Industrial Training 33 (3), 198-214, 2009
1412009
Relationships among team's organizational context, innovation speed, and technological uncertainty: An empirical analysis
P Carbonell, AI Rodríguez-Escudero
Journal of Engineering and Technology Management 26 (1-2), 28-45, 2009
1352009
Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making
P Carbonell, AI Rodriguez-Escudero
Industrial Marketing Management 42 (2), 248-259, 2013
1082013
Performance effects of involving lead users and close customers in new service development
P Carbonell, AI Rodriguez‐Escudero, D Pujari
Journal of Services Marketing 26 (7), 497-509, 2012
992012
Influence of affective traits on entrepreneur's goals and satisfaction
JB Delgado‐García, AI Rodríguez‐Escudero, N Martín‐Cruz
Journal of Small Business Management 50 (3), 408-428, 2012
952012
Order, positioning, scope and outcomes of market entry
J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán
Industrial marketing management 37 (2), 154-166, 2008
882008
Antecedents and consequences of using information from customers involved in new service development
P Carbonell, AI Rodriguez-Escudero
Journal of Business & Industrial Marketing 29 (2), 112-122, 2014
812014
Technology newness and impact of go/no-go criteria on new product success
P Carbonell, AI Rodriguez Escudero, JL Munuera Aleman
Marketing Letters 15, 81-97, 2004
812004
Positive and Negative Effects of Team Stressors on Job Satisfaction and New Product Performance*
AI Rodríguez‐Escudero, P Carbonell, JL Munuera‐Aleman
Journal of Product Innovation Management 27 (6), 856-868, 2010
682010
Order and scale of market entry, firm resources, and performance
J Rodríguez‐Pinto, J Gutiérrez‐Cillán, AI Rodríguez‐Escudero
European Journal of Marketing 41 (5/6), 590-607, 2007
432007
The negative effect of team’s prior experience and technological turbulence on new service development projects with customer involvement
P Carbonell, AI Rodriguez Escudero
European Journal of Marketing 49 (3/4), 278-301, 2015
382015
Do switching costs really provide a first‐mover advantage?
FJ Molina‐Castillo, AI Rodriguez‐Escudero, JL Munuera‐Aleman
Marketing Intelligence & Planning 30 (2), 165-187, 2012
382012
Estrategias de marketing. De la teoría a la práctica
JLM Alemán
Esic Editorial, 2006
362006
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