Ana Isabel Rodriguez escudero
Ana Isabel Rodriguez escudero
Dirección de correo verificada de eco.uva.es
Título
Citado por
Citado por
Año
Estrategias de Marketing–un enfoque basado en el proceso de dirección
MAJ Luis, ERA Isabel
ESIC editorial, 2007
792*2007
Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes*
P Carbonell, AI Rodríguez‐Escudero, D Pujari
Journal of product innovation management 26 (5), 536-550, 2009
5522009
Estrategias de marketing
JLM Alemán, AIR Escudero
ESIC Editorial, 2012
166*2012
Estrategias de marketing: un enfoque basado en el proceso de dirección
JLM Alemán, AIR Escudero
ESIC editorial, 2007
1662007
Criteria employed for go/no-go decisions when developing successful highly innovative products
P Carbonell-Foulquié, JL Munuera-Alemán, AI Rodrıguez-Escudero
Industrial Marketing Management 33 (4), 307-316, 2004
1552004
The effect of market orientation on innovation speed and new product performance
P Carbonell, AI Rodriguez Escudero
Journal of Business & Industrial Marketing 25 (7), 501-513, 2010
1362010
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
J Rodríguez-Pinto, P Carbonell, AI Rodríguez-Escudero
International Journal of Research in Marketing 28 (2), 145-154, 2011
1142011
Relationships among team's organizational context, innovation speed, and technological uncertainty: An empirical analysis
P Carbonell, AI Rodríguez-Escudero
Journal of Engineering and Technology Management 26 (1-2), 28-45, 2009
1092009
The effect of entrepreneurship education programmes on satisfaction with innovation behaviour and performance
NM Cruz, AI Rodriguez Escudero, J Hernangomez Barahona, ...
Journal of European Industrial Training 33 (3), 198-214, 2009
932009
Performance effects of involving lead users and close customers in new service development
P Carbonell, AI Rodriguez-Escudero, D Pujari
Journal of Services Marketing 26 (7), 497-509, 2012
792012
Order, positioning, scope and outcomes of market entry
J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán
Industrial Marketing Management 37 (2), 154-166, 2008
692008
Technology newness and impact of go/no-go criteria on new product success
P Carbonell, AIR Escudero, JLM Aleman
Marketing Letters 15 (2-3), 81-97, 2004
662004
Influence of affective traits on entrepreneur's goals and satisfaction
JB Delgado‐García, AI Rodríguez‐Escudero, N Martín‐Cruz
Journal of Small Business Management 50 (3), 408-428, 2012
572012
Positive and Negative Effects of Team Stressors on Job Satisfaction and New Product Performance*
AI Rodríguez‐Escudero, P Carbonell, JL Munuera‐Aleman
Journal of Product Innovation Management 27 (6), 856-868, 2010
522010
Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making
P Carbonell, AI Rodriguez-Escudero
Industrial Marketing Management 42 (2), 248-259, 2013
502013
Antecedents and consequences of using information from customers involved in new service development
P Carbonell, AI Rodriguez-Escudero
Journal of Business & Industrial Marketing 29 (2), 112-122, 2014
452014
Estrategias de marketing: teoría y casos
JLM Alemán, AIR Escudero
452002
Estrategias de marketing: de la teoría a la práctica
JLM Alemán
Esic Editorial, 2006
412006
Order and scale of market entry, firm resources, and performance
J Rodriguez-Pinto, J Gutiérrez-Cillán, AI Rodríguez-Escudero
European Journal of Marketing 41 (5/6), 590-607, 2007
282007
How market entry order mediates the influence of firm resources on new product performance
J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán
Journal of Engineering and Technology Management 29 (2), 241-264, 2012
262012
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20