| Estrategias de marketing: un enfoque basado en el proceso de dirección JL Munuera, AI Escudero, JLM Alemán, AIR Escudero Esic Editorial, 2007 | 1444* | 2007 |
| Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes* P Carbonell, AI Rodríguez‐Escudero, D Pujari Journal of product innovation management 26 (5), 536-550, 2009 | 786 | 2009 |
| The effect of market orientation on innovation speed and new product performance P Carbonell, AI Rodriguez Escudero Journal of Business & Industrial Marketing 25 (7), 501-513, 2010 | 242 | 2010 |
| Criteria employed for go/no-go decisions when developing successful highly innovative products P Carbonell-Foulquié, JL Munuera-Alemán, AI Rodrıguez-Escudero Industrial Marketing Management 33 (4), 307-316, 2004 | 196 | 2004 |
| Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance J Rodríguez-Pinto, P Carbonell, AI Rodríguez-Escudero International Journal of Research in Marketing 28 (2), 145-154, 2011 | 174 | 2011 |
| Relationships among team's organizational context, innovation speed, and technological uncertainty: An empirical analysis P Carbonell, AI Rodríguez-Escudero Journal of Engineering and Technology Management 26 (1-2), 28-45, 2009 | 153 | 2009 |
| The effect of entrepreneurship education programmes on satisfaction with innovation behaviour and performance NM Cruz, AI Rodriguez Escudero, J Hernangomez Barahona, ... Journal of European Industrial Training 33 (3), 198-214, 2009 | 151 | 2009 |
| Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making P Carbonell, AI Rodriguez-Escudero Industrial Marketing Management 42 (2), 248-259, 2013 | 119 | 2013 |
| Performance effects of involving lead users and close customers in new service development P Carbonell, AI Rodriguez‐Escudero, D Pujari Journal of Services Marketing 26 (7), 497-509, 2012 | 105 | 2012 |
| Influence of affective traits on entrepreneur's goals and satisfaction JB Delgado‐García, AI Rodríguez‐Escudero, N Martín‐Cruz Journal of Small Business Management 50 (3), 408-428, 2012 | 98 | 2012 |
| Order, positioning, scope and outcomes of market entry J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán Industrial marketing management 37 (2), 154-166, 2008 | 89 | 2008 |
| Technology newness and impact of go/no-go criteria on new product success P Carbonell, AI Rodriguez Escudero, JL Munuera Aleman Marketing Letters 15, 81-97, 2004 | 87 | 2004 |
| Antecedents and consequences of using information from customers involved in new service development P Carbonell, AI Rodriguez-Escudero Journal of Business & Industrial Marketing 29 (2), 112-122, 2014 | 86 | 2014 |
| Análisis de la formación y la experiencia laboral como determinantes del espíritu emprendedor de los estudiantes universitarios NM Cruz, JJH Barahona, AIR Escudero RAE: Revista Asturiana de Economía, 131-145, 2005 | 85 | 2005 |
| Positive and Negative Effects of Team Stressors on Job Satisfaction and New Product Performance* AI Rodríguez‐Escudero, P Carbonell, JL Munuera‐Aleman Journal of Product Innovation Management 27 (6), 856-868, 2010 | 70 | 2010 |
| Estrategias de marketing. De la teoría a la práctica JLM Alemán Esic Editorial, 2006 | 59 | 2006 |
| The negative effect of team’s prior experience and technological turbulence on new service development projects with customer involvement P Carbonell, AI Rodriguez Escudero European Journal of Marketing 49 (3/4), 278-301, 2015 | 50 | 2015 |
| Order and scale of market entry, firm resources, and performance J Rodríguez‐Pinto, J Gutiérrez‐Cillán, AI Rodríguez‐Escudero European Journal of Marketing 41 (5/6), 590-607, 2007 | 43 | 2007 |
| The individual and joint effects of process control and process-based rewards on new product performance and job satisfaction P Carbonell, AI Rodríguez-Escudero BRQ Business Research Quarterly 19 (1), 26-39, 2016 | 42 | 2016 |
| Do switching costs really provide a first‐mover advantage? FJ Molina‐Castillo, AI Rodriguez‐Escudero, JL Munuera‐Aleman Marketing Intelligence & Planning 30 (2), 165-187, 2012 | 39 | 2012 |
