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Amparo Cervera-Taulet
Título
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Citado por
Año
Antecedents and consequences of market orientation in public organisations
A Cervera, A Mollá, M Sanchez
European Journal of Marketing 35 (11/12), 1259-1288, 2001
3102001
The value of B2B relationships
I Gil‐Saura, M Frasquet‐Deltoro, A Cervera‐Taulet
Industrial Management & Data Systems 109 (5), 593-609, 2009
2702009
Collaborating to innovate: Effects on customer knowledge management and performance
P Fidel, W Schlesinger, A Cervera
Journal of business research 68 (7), 1426-1428, 2015
2562015
Relationships among customer orientation, service orientation and job satisfaction in financial services
I Gil Saura, G Berenguer Contrí, A Cervera Taulet, B Moliner Velázquez
International journal of service industry management 16 (5), 497-525, 2005
2392005
Sticking with your university: the importance of satisfaction, trust, image, and shared values
W Schlesinger, A Cervera-Taulet, C Pérez-Cabañero
Studies in Higher Education 42 (12), 2178-2194, 2017
2322017
The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships
I Gil, G Berenguer, A Cervera
Industrial marketing management 37 (8), 921-939, 2008
2242008
Brand assessment: a key element of marketing strategy
H Calderon, A Cervera, A Molla
Journal of product & brand management 6 (5), 293-304, 1997
1731997
Value co-creation among hotels and disabled customers: An exploratory study
S Navarro, L Andreu, A Cervera
Journal of business research 67 (5), 813-818, 2014
1492014
University–industry collaboration from a relationship marketing perspective: An empirical analysis in a Spanish University
M Frasquet, H Calderón, A Cervera
Higher Education 64, 85-98, 2012
1442012
Estudio bibliométrico de los modelos de medición del concepto de calidad percibida del servicio en Internet
EJ Duque-Oliva, A Cervera-Taulet, C Rodríguez-Romero
INNOVAR. Revista de Ciencias Administrativas y Sociales 16 (28), 223-243, 2006
139*2006
Sustainable entrepreneurial orientation: A business strategic approach for sustainable development
A Criado-Gomis, A Cervera-Taulet, MA Iniesta-Bonillo
Sustainability 9 (9), 1667, 2017
1022017
Benchmarking the port services: a customer oriented proposal
M Cuadrado, M Frasquet, A Cervera
Benchmarking: An International Journal 11 (3), 320-330, 2004
992004
Sustainable entrepreneurial orientation within an intrapreneurial context: effects on business performance
A Criado-Gomis, MÁ Iniesta-Bonillo, A Cervera-Taulet
International Entrepreneurship and Management Journal 14, 295-308, 2018
802018
Medición de la imagen de la universidad y sus efectos sobre la identificación y lealtad del egresado: una aproximación desde el modelo de Beerli y Díaz (2003)
A Cervera, W Schlesinger, MÁ Mesta, R Sánchez
Revista Española de Investigación de Marketing ESIC 16 (2), 7-29, 2012
762012
El papel de la confianza, la imagen y los valores compartidos en la creación de valor y lealtad: aplicación a la relación egresado-universidad
W Schlesinger, A Cervera, H Calderón
Revista Española de Investigación de Marketing ESIC 18 (2), 126-139, 2014
752014
Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations
W Schlesinger, A Cervera-Taulet, C Pérez-Cabañero
Tourism Management Perspectives 35, 100699, 2020
712020
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
W Schlesinger, A Cervera-Taulet, W Wymer
Journal of Marketing for Higher Education 33 (1), 1-19, 2023
702023
Key elements in building relationships in the higher education services context
W Schlesinger, A Cervera, MÁ Iniesta
Journal of Promotion Management 21 (4), 475-491, 2015
692015
Estudio comparativo entre personalidad de marca ideal vs. percibida: aplicación a las compañías aéreas
W Schlesinger y Amparo Cervera
INNOVAR. Revista de Ciencias Administrativas y Sociales 18 (31), 61-75, 2008
68*2008
Tourism education: a strategic analysis model.
A Cervera-Taulet, ME Ruiz-Molina
Journal of Hospitality, Leisure, Sport & Tourism Education (Oxford Brookes …, 2008
662008
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