| Antecedents and consequences of market orientation in public organisations A Cervera, A Mollá, M Sanchez European Journal of Marketing, 2001 | 280 | 2001 |
| Relationships among customer orientation, service orientation and job satisfaction in financial services IG Saura, GB Contri, AC Taulet, BM Velazquez International journal of service industry management, 2005 | 219 | 2005 |
| The value of B2B relationships I Gil‐Saura, M Frasquet‐Deltoro, A Cervera‐Taulet Industrial Management & Data Systems, 2009 | 217 | 2009 |
| Collaborating to innovate: Effects on customer knowledge management and performance P Fidel, W Schlesinger, A Cervera Journal of business research 68 (7), 1426-1428, 2015 | 212 | 2015 |
| The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships I Gil, G Berenguer, A Cervera Industrial marketing management 37 (8), 921-939, 2008 | 189 | 2008 |
| Brand assessment: a key element of marketing strategy H Calderon, A Cervera, A Molla Journal of Product & Brand Management, 1997 | 158 | 1997 |
| Sticking with your university: the importance of satisfaction, trust, image, and shared values W Schlesinger, A Cervera-Taulet, C Pérez-Cabañero Studies in Higher Education 42 (12), 2178-2194, 2017 | 151 | 2017 |
| University–industry collaboration from a relationship marketing perspective: An empirical analysis in a Spanish University M Frasquet, H Calderón, A Cervera Higher Education 64 (1), 85-98, 2012 | 119 | 2012 |
| Estudio bibliométrico de los modelos de medición del concepto de calidad percibida del servicio en Internet EJ Duque-Oliva, A Cervera-Taulet, C Rodríguez-Romero INNOVAR. Revista de Ciencias Administrativas y Sociales 16 (28), 223-243, 2006 | 109* | 2006 |
| Value co-creation among hotels and disabled customers: An exploratory study S Navarro, L Andreu, A Cervera Journal of business research 67 (5), 813-818, 2014 | 101 | 2014 |
| Benchmarking the port services: a customer oriented proposal M Cuadrado, M Frasquet, A Cervera Benchmarking: An International Journal, 2004 | 87 | 2004 |
| El papel de la confianza, la imagen y los valores compartidos en la creación de valor y lealtad: aplicación a la relación egresado-universidad W Schlesinger, A Cervera, H Calderón Revista Española de Investigación de Marketing ESIC 18 (2), 126-139, 2014 | 59 | 2014 |
| Sustainable entrepreneurial orientation: A business strategic approach for sustainable development A Criado-Gomis, A Cervera-Taulet, MA Iniesta-Bonillo Sustainability 9 (9), 1667, 2017 | 58 | 2017 |
| Customer’s role in knowledge management and in the innovation process: effects on innovation capacity and marketing results P Fidel, A Cervera, W Schlesinger Knowledge Management Research & Practice 14 (2), 195-203, 2016 | 58 | 2016 |
| Medición de la imagen de la universidad y sus efectos sobre la identificación y lealtad del egresado: una aproximación desde el modelo de Beerli y Díaz (2003) A Cervera, W Schlesinger, MÁ Mesta, R Sánchez Revista española de investigación de Marketing ESIC 16 (2), 7-29, 2012 | 56 | 2012 |
| Tourism education: a strategic analysis model A Cervera-Taulet, ME Ruiz-Molina Journal of Hospitality, Leisure, Sports and Tourism Education (Pre-2012) 7 …, 2008 | 56 | 2008 |
| Estudio comparativo entre personalidad de marca ideal vs. percibida: aplicación a las compañías aéreas W Schlesinger y Amparo Cervera INNOVAR. Revista de Ciencias Administrativas y Sociales 18 (31), 61-75, 2008 | 54* | 2008 |
| Sustainable entrepreneurial orientation within an intrapreneurial context: effects on business performance A Criado-Gomis, M Iniesta-Bonillo, A Cervera-Taulet International Entrepreneurship and Management Journal 14 (2), 295-308, 2018 | 53 | 2018 |
| Marketing y Orientación al mercado de la Administración Pública Local AC Taulet Institucio Alfons El Magnanim Diputacio de Valencia, 1999 | 47 | 1999 |
| Un enfoque de marketing de relaciones a la educación como un servicio: aplicación a la Universidad de Valencia W Schlesinger, A Cervera-Taulet, MA Iniesta, R Sanchez-Fernandez INNOVAR. Revista de Ciencias Administrativas y Sociales 24 (53), 113-125, 2014 | 43* | 2014 |
