Seguir
Luis Ignacio Alvarez-González
Luis Ignacio Alvarez-González
Associate Professor of Marketing, Universidad de Oviedo
Dirección de correo verificada de uniovi.es
Título
Citado por
Citado por
Año
Innovativeness and organizational innovation in total quality oriented firms: The moderating role of market turbulence
ML Santos-Vijande, LI Álvarez-González
Technovation 27 (9), 514-532, 2007
6232007
The effect of market orientation on buyer–seller relationship satisfaction
MJ Sanzo-Perez, ML Santos, R Vázquez-Casielles, LI Álvarez-González
Industrial Marketing Management 32 (4), 327-345, 2003
5362003
Market orientation, innovation and competitive strategies in industrial firms
R Vázquez, ML Santos, LI Alvarez
Journal of strategic marketing 9 (1), 69-90, 2001
4182001
Organizational learning and market orientation: interface and effects on performance
ML Santos-Vijande, MJ Sanzo-Perez, LI Alvarez-Gonzalez, ...
Industrial marketing management 34 (3), 187-202, 2005
3892005
Marketing: estrategias y aplicaciones sectoriales
IA Rodríguez del Bosque, R Vázquez Casielles, Á Agudo San Emeterio, ...
Márketing: Estrategias y Aplicaciones Sectoriales, 2005
2812005
Market orientation and social services in private non-profit organisations
R Vázquez-Casielles, LI Álvarez-González, M Leticia Santos
European Journal of Marketing 36 (9/10), 1022-1046, 2002
2722002
TQM and firms performance: An EFQM excellence model research based survey
ML Santos-Vijande, LI Alvarez-Gonzalez
International Journal of Business Science & Applied Management (IJBSAM) 2 (2 …, 2007
2612007
The market orientation concept in the private nonprofit organisation domain
LI Álvarez-González, MLS Vijande, R Vazquez-Casielles
International Journal of Nonprofit and Voluntary Sector Marketing 7 (1), 55-67, 2002
2462002
Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators
LI Álvarez-González, N García-Rodríguez, M Rey-García, ...
BRQ Business Research Quarterly 20 (2), 112-123, 2017
1432017
Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context
MJ Sanzo-Pérez, LI Alvarez-González, M Rey-García, ...
Service Business 9 (4), 611-636, 2015
1342015
How to encourage social innovations: A resource-based approach
MJ Sanzo-Perez, LI Álvarez-González, M Rey-García
The Service Industries Journal 35 (7-8), 430-447, 2015
1072015
Mapping the field of donation-based crowdfunding for charitable causes: systematic review and conceptual framework
N Salido-Andres, M Rey-Garcia, LI Alvarez-Gonzalez, ...
VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 32 …, 2021
1052021
Business–nonprofit partnerships: do their effects extend beyond the charitable donor-recipient model?
MJ Sanzo-Pérez, LI Álvarez-González, M Rey-García, ...
Nonprofit and Voluntary Sector Quarterly 44 (2), 379-400, 2015
942015
The drivers of voluntary transparency in nonprofits: Professionalization and partnerships with firms as determinants
MJ Sanzo-Pérez, M Rey-Garcia, LI Álvarez-González
Voluntas: International journal of voluntary and nonprofit organizations 28 …, 2017
902017
TQM's contribution to marketing implementation and firm's competitiveness
ML Santos-Vijande, LI Álvarez-González
Total Quality Management 20 (2), 171-196, 2009
892009
The role of market orientation in business dyadic relationships: Testing an integrator model
MJ Sanzo-Pérez, ML Santos, R Vázquez-Casielles, LI Álvarez González
Journal of marketing Management 19 (1-2), 73-107, 2003
872003
Gestión de la calidad total de acuerdos con el modelo EFQM: Evidencias sobre sus efectivos en el rendimiento empresarial
ML Santos Vijandea, LI Alvarez Gonzalez
UCJC BUSINESS AND SOCIETY REVIEW, 76-89, 2007
85*2007
Análisis cultural y operativo de la orientación al mercado: efectos moderadores en la relación OM-Resultados
RV Casielles, LIÁ González, MLS Vijande
Revista española de investigación de marketing 4 (1), 7-42, 2000
832000
Effects of market orientation on business strategic behaviour
ML Santos Vijande, MJ Sanzo Perez, LI Alvarez Gonzalez, ...
Journal of strategic marketing 13 (1), 17-42, 2005
732005
The effect of a buyer's market orientation on attitudinal loyalty toward a supplier: is dependence a moderator?
M José Sanzo, M Leticia Santos, LI Alvarez, R Vázquez
Supply Chain Management: An International Journal 12 (4), 267-283, 2007
712007
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20