| Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy H Xu, H Guo, J Zhang, A Dang Journal of Business Research 86, 141-152, 2018 | 99 | 2018 |
| How personal costs influence customer citizenship behaviors A Dang, AD Arndt Journal of Retailing and Consumer Services 39, 173-181, 2017 | 21 | 2017 |
| National cultures and their impact on electronic word of mouth: a systematic review A Dang, D Raska International Marketing Review, 2021 | 13 | 2021 |
| Valuation effect of emotionality in corporate philanthropy A Dang, T Nguyen Journal of Business Ethics 173 (1), 47-67, 2021 | 9 | 2021 |
| Consumer response to positive nutrients on the facts up front (FUF) label: A comparison between healthy and unhealthy foods and the role of nutrition motivation A Dang, BS Nichols Journal of Marketing Theory and Practice, 1-20, 2022 | 8 | 2022 |
| Cultural values and their impact on electronic word-of-Mouth (eWOM) behavior A Dang, GS Nandakumar Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 3 | 2017 |
| Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy JL Saavedra Torres, A Bhattarai, A Dang, M Rawal Journal of Research in Interactive Marketing, 2023 | 1 | 2023 |
| Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices: An Abstract A Dang Academy of Marketing Science Annual Conference, 257-258, 2019 | | 2019 |
| Hedonic Versus Utilitarian Products: The Dawn of Intra-Product Category Research A Dang Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| The effects of size referents in user‐generated photos on online review helpfulness A Dang, BS Nichols Journal of Consumer Behaviour, 0 | | |
| Corporate social responsibility (CSR) initiatives and market reactions T NGUYEN, ANH DANG | | |
