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M. Ángeles Rodríguez-Serrano
M. Ángeles Rodríguez-Serrano
Associate Professor, Universidad de Sevilla
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Born‐global SMEs, performance, and dynamic absorptive capacity: evidence from Spanish firms
MÁ Rodríguez‐Serrano, E Martín‐Armario
Journal of small business management 57 (2), 298-326, 2019
1392019
Corporate social responsibility and marketing performance: The moderating role of advertising intensity
M Rahman, MÁ Rodríguez-Serrano, M Lambkin
Journal of Advertising Research 57 (4), 368-378, 2017
992017
Brand management efficiency and firm value: An integrated resource based and signalling theory perspective
M Rahman, MÁ Rodríguez-Serrano, M Lambkin
Industrial Marketing Management 72, 112-126, 2018
952018
Brand equity and firm performance: The complementary role of corporate social responsibility
M Rahman, MÁ Rodríguez-Serrano, M Lambkin
Journal of Brand Management 26, 691-704, 2019
852019
Advertising efficiency and profitability: evidence from the pharmaceutical industry
M Rahman, MÁ Rodríguez-Serrano, M Lambkin
Industrial Marketing Management 89, 619-629, 2020
492020
Las empresas born global: un enfoque de capacidades dinámicas
M Rodríguez Serrano, E Martín Armario, C Ruiz Moreno
Revista Internacional de la Pequeña y Mediana Empresa 1 (4), 49-67, 2011
322011
Reasons which influence on the students’ decision to take a university course: differences by gender and degree
JM López-Bonilla, R Barrera Barrera, MÁ Rodríguez Serrano, ...
Educational Studies 38 (3), 297-308, 2012
302012
The benefits of auditors’ sustained ethical behavior: Increased trust and reduced costs
R Morales-Sánchez, M Orta-Pérez, MÁ Rodríguez-Serrano
Journal of Business Ethics 166 (2), 441-459, 2020
282020
How does internationalization begin? The role of age at entry and export experience in the early stages of the process
JC Casillas, FJ Acedo, MÁ Rodríguez-Serrano
BRQ Business Research Quarterly 23 (2), 107-119, 2020
262020
Does advertising productivity affect organizational performance? Impact of market conditions
M Rahman, MÁ Rodríguez‐Serrano, M Hughes
British Journal of Management 32 (4), 1359-1383, 2021
252021
Dynamic panel data models in tourism
A Gallego, MÁ Rodríguez-Serrano, C Casanueva
Current Issues in Tourism 22 (4), 379-399, 2019
252019
Corporate environmentalism and brand value: A natural resource-based perspective
M Rahman, MÁ Rodríguez-Serrano, AR Faroque
Journal of Marketing Theory and Practice 29 (4), 463-479, 2021
202021
SME growth speed: The relationship with board capital
C Barroso-Castro, M Domínguez-CC, MÁ Rodríguez-Serrano
Journal of Small Business Management 60 (2), 480-512, 2022
162022
The role of absorptive capability on born-global performance
MÁ Rodríguez-Serrano, FA Martín-Velicia
Journal of Promotion Management 21 (4), 447-458, 2015
122015
Listed SMEs and innovation: the role of founding board members
C Barroso-Castro, M Domínguez de la Concha Castañeda, ...
International Entrepreneurship and Management Journal 18 (2), 901-934, 2022
112022
The impact of tourism on active and healthy ageing: Health-related quality of life
M Vega-Vázquez, MÁ Rodríguez-Serrano, M Castellanos-Verdugo, ...
Journal of Policy Research in Tourism, Leisure and Events 13 (3), 349-373, 2021
92021
Innovation and performance in social economy enterprises: The mediating effect of legitimacy for customers
F Espasandín-Bustelo, JI Rufino-Rus, MÁ Rodríguez-Serrano
Journal of Business Research 158, 113626, 2023
52023
Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship
M Rahman, MÁ Rodríguez-Serrano, M Lambkin
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
42017
The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach
M Rahman, MÁ Rodríguez-Serrano, AS Shimul, AR Faroque
Journal of Macromarketing 43 (4), 460-475, 2023
2023
How does internationalization begin?
JCC Bueno, FJA González, MÁ Rodríguez-Serrano
Business Research Quarterly 23 (2), 107-119, 2020
2020
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