| The journey from customer participation in service failure to co-creation in service recovery R Bagherzadeh, M Rawal, S Wei, JLS Torres Journal of Retailing and Consumer Services 54, 102058, 2020 | 94 | 2020 |
| Role of brand attachment in customers’ evaluation of service failure JL Saavedra Torres, M Rawal, R Bagherzadeh Journal of Product & Brand Management 30 (3), 377-391, 2020 | 32 | 2020 |
| Customer-brand disidentification: Conceptualization, scale development and validation NA Anaza, JL Saavedra, JF Hair Jr, R Bagherzadeh, M Rawal, ... Journal of Business Research 133, 116-131, 2021 | 31 | 2021 |
| A comparative analysis of the UN declaration, global business compact, and religious morals in determining global values for business and their application to Islamic marketing J Fraedrich, O Althawadi, R Bagherzadeh Journal of Islamic Marketing 9 (4), 913-934, 2018 | 11 | 2018 |
| Constructive resistance in the frontlines: how frontline employees’ resistance to customer incivility affects customer observers O Kamran-Disfani, R Bagherzadeh, A Bhattarai, M Farhang, LK Scheer Journal of Service Research 26 (4), 560-577, 2023 | 8 | 2023 |
| Enhancing consumer online reviews: the role of moral identity MT Adjei, N Zhang, R Bagherzadeh, M Farhang, A Bhattarai Journal of Research in Interactive Marketing 17 (1), 110-125, 2023 | 6 | 2023 |
| Investigating online consumer behavior in iran based on the theory of planned behavior R Bagherzadeh, R Bayat Modern Applied Science 10 (4), 21, 2016 | 5 | 2016 |
| Self-construal and willingness to participation in sharing economy: an abstract A Bhattarai, M Farhang, JS Torres, R Bagherzadeh, M Rawal Academy of Marketing Science Annual Conference, 367-368, 2020 | 1 | 2020 |
| Compromise and Attraction Effects under Interdependent and Independent Self-Construal R Bagherzadeh, M Rawal, JL Saavedra | 1 | 2017 |
| The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies M Rawal, JL Saavedra Torres, R Bagherzadeh, S Rani, J Melancon Journal of Consumer Marketing, 2024 | | 2024 |
| The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: An Abstract M Farhang, A Bhattarai, JS Torres, R Bagherzadeh, M Rawal Academy of Marketing Science Annual Conference, 445-446, 2020 | | 2020 |
| Customers Can Love Firms Again After Spreading Negative Experiences on Social Media: The Role of Social Impact Theory on Economic and Psychological Compensation R Bagherzadeh Southern Illinois University at Carbondale, 2020 | | 2020 |
| Journal of Research in Interactive Marketing HBAF Okoe | | |
José Luis Saavedra TorresNorthern Kentucky UniversityDirección de correo verificada de nku.edu
