| Digitalization needs a cultural change–examples of applying Agility and Open Innovation to drive the digital transformation C Burchardt, B Maisch Procedia Cirp 84, 112-117, 2019 | 131 | 2019 |
| Designing the future: Strategy, design, and the 4th industrial revolution—An introduction to the special issue TS Pitsis, SL Beckman, M Steinert, L Oviedo, B Maisch California Management Review 62 (2), 5-11, 2020 | 31 | 2020 |
| Industrial design thinking at Siemens corporate technology, China X Ge, B Maisch Design thinking for innovation: Research and practice, 165-181, 2016 | 25 | 2016 |
| Advanced agile approaches to improve engineering activities C Burchardt, B Maisch Procedia Manufacturing 25, 202-212, 2018 | 17 | 2018 |
| Innovationskommunikation 2.0—Das Beispiel Apple iPhone B Maisch, M Meckel Marketing Review St. Gallen 26, 42-46, 2009 | 14 | 2009 |
| Kundenzentrierte digitale Geschäftsmodelle B Maisch, CAP Valdés Digitalisierung in Industrie-, Handels-und Dienstleistungsunternehmen …, 2022 | 12 | 2022 |
| Potenziale des online-trend-monitorings M Grothe, B Maisch Web-monitoring. Gewinnung und Analyse von Daten€ uber das …, 2010 | 7 | 2010 |
| Fostering innovation and intercultural exchange during a global pandemic: Lessons learned from a virtual design thinking challenge in Nepal JM Unger, A Bhattarai, B Maisch, JM Luetz, J Obuhuma COVID-19: Paving the Way for a More Sustainable World, 185-209, 2021 | 6 | 2021 |
| Change by Design? Organizational learning barriers in the German Automotive Industry A Augsten, VK Gebhardt, B Maisch 20th DMI: Academic Design Management Conference, 2016 | 6 | 2016 |
| The potential of corporate architecture in corporate communication: How architecture can make a vital contribution to the effectiveness of corporate communication D Herbst, B Maisch Architecture and stages of the experience city, 271-278, 2009 | 5 | 2009 |
| Kundenzentrierte digitale Geschäftsmodelle B Maisch, CA Palacios Valdés Digitalisierung in Industrie-, Handels-und Dienstleistungsunternehmen …, 2020 | 4 | 2020 |
| Foresight meets design thinking CV Rudzinski, B Maisch Proceedings of the International Society for Professional Innovation …, 2018 | 4 | 2018 |
| The 3-D innovation sphere: Exploring the use of second life for innovation communication K Tobies, B Maisch Virtual Worlds and Metaverse Platforms: New Communication and Identity …, 2012 | 3 | 2012 |
| Subscribe To B Maisch, J Binder, B Schmid, L Leifer Innovation Journalism 8, 1, 2011 | 3 | 2011 |
| Innovation communication in virtual worlds: a multiple case study analysis in second life B Maisch, K Tobies Innovation Journalism 7 (9), 1-21, 2010 | 3 | 2010 |
| Corporate-Venturing-Praktiken im Intrapreneurship und das Potenzial von Corporate Venture Buildern: Von der Idee zum skalierbaren Business in 7 Schritten T Gutmann, B Maisch Intrapreneurship: Unternehmergeist, Systeme und Gestaltungsmöglichkeiten …, 2022 | 1 | 2022 |
| Siemens intrapreneurs bootcamp: Purpose-driven innovation to unleash people’s potential for impact-based business L Engelhardt, S Mayer, C Krois, B Maisch Rethinking Strategic Management: Sustainable Strategizing for Positive …, 2019 | 1 | 2019 |
| User-driven Innovation for Industrial Environment in China: Opportunities and Challenges G Bandyopadhyay, B Maisch, X Ge, A Hsu ISPIM Innovation Symposium, 1, 2013 | 1 | 2013 |
| Innovationskommunikation im Web 2.0: partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook B Maisch Shaker, 2012 | 1 | 2012 |
| iPod und iTunes-Über die Geburt eines Markenlieblings N Antoine, B Maisch, C Busch Business Village, 2008 | 1 | 2008 |
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