| Determining uses and gratifications for the Internet TF Stafford, MR Stafford, LL Schkade Decision sciences 35 (2), 259-288, 2004 | 1662 | 2004 |
| Green issues: dimensions of environmental concern MR Zimmer, TF Stafford, MR Stafford Journal of business research 30 (1), 63-74, 1994 | 741 | 1994 |
| An international analysis of emotional and rational appeals in services vs goods advertising ND Albers‐Miller, MR Stafford Journal of consumer marketing 16 (1), 42-57, 1999 | 481 | 1999 |
| Demographic discriminators of service quality in the banking industry M Royne Stafford Journal of services marketing 10 (4), 6-22, 1996 | 434 | 1996 |
| Retail services advertising: The effects of appeal, medium, and service MR Stafford, E Day Journal of Advertising 24 (1), 57-71, 1995 | 391 | 1995 |
| A contingency approach: The effects of spokesperson type and service type on service advertising perceptions MR Stafford, TF Stafford, E Day Journal of advertising 31 (2), 17-35, 2002 | 374 | 2002 |
| Identifying motivations for the use of commercial web sites TF Stafford, MR Stafford Information Resources Management Journal (IRMJ) 14 (1), 22-30, 2001 | 331 | 2001 |
| The public health implications of consumers' environmental concern and their willingness to pay for an eco‐friendly product MB Royne, M Levy, J Martinez Journal of Consumer Affairs 45 (2), 329-343, 2011 | 283 | 2011 |
| Tangibility in services advertising: An investigation of verbal versus visual cues MR Stafford Journal of advertising 25 (3), 13-28, 1996 | 272 | 1996 |
| An expanded model of logistics service quality: Incorporating logistics information technology CC Bienstock, MB Royne, D Sherrell, TF Stafford International Journal of Production Economics 113 (1), 205-222, 2008 | 236 | 2008 |
| Determinants of service quality and satisfaction in the auto casualty claims process M Royne Stafford, TF Stafford, BP Wells Journal of Services Marketing 12 (6), 426-440, 1998 | 214 | 1998 |
| Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States R Smith, G Deitz, MB Royne, JD Hansen, M Grünhagen, C Witte Journal of Business Research 66 (3), 328-335, 2013 | 195 | 2013 |
| Opportunities for involvement research: A scale-development approach E Day, MR Stafford, A Camacho Journal of advertising 24 (3), 69-75, 1995 | 186 | 1995 |
| Consumer acceptance of online auctions: An extension and revision of the TAM BB Stern, MB Royne, TF Stafford, CC Bienstock Psychology & Marketing 25 (7), 619-636, 2008 | 167 | 2008 |
| Consumer bidding behavior on Internet auction sites MR Stafford, B Stern International Journal of Electronic Commerce, 135-150, 2002 | 158 | 2002 |
| The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value PM Hart, SR Jones, MB Royne Journal of Marketing Management 29 (1-2), 105-121, 2013 | 138 | 2013 |
| The effectiveness of benefit type and price endings in green advertising MB Royne, J Martinez, J Oakley, AK Fox Green Advertising and the Reluctant Consumer, 77-94, 2016 | 132 | 2016 |
| Understanding consumer response to sponsorship information: A resource‐matching approach GD Deitz, SW Myers, MR Stafford Psychology & Marketing 29 (4), 226-239, 2012 | 125 | 2012 |
| International services advertising: an examination of variation in appeal use for experiential and utilitarian services ND Albers‐Miller, M Royne Stafford Journal of Services Marketing 13 (4/5), 390-406, 1999 | 124 | 1999 |
| Advertising, promotion, and new media MR Stafford, RJ Faber Routledge, 2015 | 121 | 2015 |
Carol C. Bienstock, Ph.D.Professor of Marketing, Radford University, Radford, VAVerified email at radford.edu
