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Ana M. Díaz Martín
Ana M. Díaz Martín
Full Professor of Marketing, Universidad Autónoma de Madrid
Dirección de correo verificada de uam.es
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Satisfaction with service recovery: Perceived justice and emotional responses
AB del Río-Lanza, R Vázquez-Casielles, AM Díaz-Martín
Journal of Business Research 62 (8), 775-781, 2009
7612009
Antecedents of the difference in perceived risk between store brands and national brands
C González Mieres, A María Díaz Martín, JA Trespalacios Gutiérrez
European Journal of Marketing 40 (1/2), 61-82, 2006
4482006
The brand management system and service firm competitiveness
ML Santos-Vijande, AB del Río-Lanza, L Suárez-Álvarez, AM Díaz-Martín
Journal of Business Research 66 (2), 148-157, 2013
2962013
Marketing: estrategias y aplicaciones sectoriales
IA Rodríguez del Bosque, R Vázquez Casielles, Á Agudo San Emeterio, ...
Márketing: Estrategias y Aplicaciones Sectoriales, 2005
2802005
Relationship marketing and information and communication technologies: Analysis of retail travel agencies
L Suárez Álvarez, AM Díaz Martín, RV Casielles
Journal of travel Research 45 (4), 453-463, 2007
2172007
Hotel innovation and performance in times of crisis
S Campo, A M. Díaz, M J. Yagüe
International Journal of Contemporary Hospitality Management 26 (8), 1292-1311, 2014
2092014
The use of quality expectations to segment a service market
AM Díaz‐Martín, V Iglesias, R Vazquez, AV Ruiz
Journal of Services Marketing 14 (2), 132-146, 2000
2042000
Estructura multidimensional de la calidad de servicio en cadenas de supermercados: desarrollo y validación de la escala CALSUPER
R Vázquez Casielles, IA Rodríguez del Bosque Rodríguez, ...
Documentos de trabajo (Universidad de Oviedo. Facultad de Ciencias Económicas), 1996
1791996
Perceived justice of service recovery strategies: Impact on customer satisfaction and quality relationship
R Vázquez‐Casielles, L Suárez Álvarez, AM Diaz Martin
Psychology & Marketing 27 (5), 487-509, 2010
1652010
Analysis of the role of complaint management in the context of relationship marketing
LS Álvarez, RV Casielles, AMD Martín
Journal of Marketing Management 27 (1-2), 143-164, 2010
1562010
Using Twitter to engage with customers: a data mining approach
S Okazaki, AM Díaz-Martín, M Rozano, HD Menéndez-Benito
Internet research 25 (3), 416-434, 2015
1512015
Influence of perceived risk on store brand proneness
CG Mieres, AMD Martín, JAT Gutiérrez
International Journal of Retail & Distribution Management 34 (10), 761, 2006
1432006
Trust as a key factor in successful relationships between consumers and retail service providers
RV Casielles, LS Álvarez, AMD Martín
The Service Industries Journal 25 (1), 83-101, 2005
1232005
Modifying UTAUT2 for a cross-country comparison of telemedicine adoption
A Schmitz, AM Díaz-Martín, MJY Guillén
Computers in Human Behavior 130, 107183, 2022
1182022
Quality of past performance: Impact on consumers’ responses to service failure
R Vázquez-Casielles, AB del Río-Lanza, AM Díaz-Martín
Marketing Letters 18, 249-264, 2007
1182007
La calidad percibida del servicio en establecimientos hoteleros de turismo rural
AVR Vega, RV Casielles, AMD Martín
Papers de Turisme, 17-33, 2015
1072015
La confianza y la satisfacción del cliente: variables clave en el sector turístico
LS Álvarez, RV Casielles, AMD Martín
Revista europea de dirección y economía de la empresa 16 (3), 115-132, 2007
702007
An integrated service recovery system (ISRS) Influence on knowledge‐intensive business services performance
M Leticia Santos‐Vijande, A María Díaz‐Martín, L Suárez‐Álvarez, ...
European Journal of Marketing 47 (5/6), 934-963, 2013
642013
Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument
S Campo, AM Díaz, MJ Yagüe
International Journal of Hospitality Management 43, 76-86, 2014
552014
How to mine brand Tweets: Procedural guidelines and pretest
S Okazaki, AM Dìaz-Martìn, M Rozano, HD Menendez-Benito
International Journal of Market Research 56 (4), 467-488, 2014
392014
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Artículos 1–20