Sanjay Sood
Sanjay Sood
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The ownership effect in consumer responses to brand line stretches
A Kirmani, S Sood, S Bridges
Journal of Marketing 63 (1), 88-101, 1999
Communication strategies for brand extensions: Enhancing perceived fit by establishing explanatory links
S Bridges, KL Keller, S Sood
Journal of advertising 29 (4), 1-11, 2000
Subjective knowledge in consumer financial decisions
L Hadar, S Sood, CR Fox
Journal of Marketing Research 50 (3), 303-316, 2013
Brand equity dilution
KL Keller, S Sood
MIT Sloan Management Review, 2003
Self-affirmation through the choice of highly aesthetic products
C Townsend, S Sood
Journal of Consumer Research 39 (2), 415-428, 2012
On the psychology of loss aversion: Possession, valence, and reversals of the endowment effect
L Brenner, Y Rottenstreich, S Sood, B Bilgin
Journal of Consumer Research 34 (3), 369-376, 2007
Brand extensions of experiential goods: Movie sequel evaluations
S Sood, X Drèze
Journal of Consumer Research 33 (3), 352-360, 2006
“Deep” and “surface” cues: Brand extension evaluations by children and adults
S Zhang, S Sood
Journal of Consumer Research 29 (1), 129-141, 2002
Comparison, grouping, and preference
L Brenner, Y Rottenstreich, S Sood
Psychological Science 10 (3), 225-229, 1999
The effects of brand name structure on brand extension evaluations and parent brand dilution
S Sood, KL Keller
Journal of Marketing Research 49 (3), 373-382, 2012
Feeling and thinking in memory-based versus stimulus-based choices
Y Rottenstreich, S Sood, L Brenner
Journal of Consumer Research 33 (4), 461-469, 2007
Self-identity and consumer behavior
J Escalas
Journal of Consumer Research 39 (5), xv-xviii, 2013
When knowledge is demotivating: subjective knowledge and choice overload
L Hadar, S Sood
Psychological science 25 (9), 1739-1747, 2014
On decisions that lead to decisions: Direct and derived evaluations of preference
S Sood, Y Rottenstreich, L Brenner
Journal of Consumer Research 31 (1), 17-25, 2004
On self-referencing differences in judgment and choice
S Sood, M Forehand
Organizational Behavior and Human Decision Processes 98 (2), 144-154, 2005
Saccadic eye movements in Parkinson's disease
A Srivastava, R Sharma, SK Sood, G Shukla, V Goyal, M Behari
Indian journal of ophthalmology 62 (5), 538, 2014
The heart and the head: On choosing experiences intuitively and possessions deliberatively
I Gallo, S Sood, TC Mann, T Gilovich
Journal of Behavioral Decision Making 30 (3), 754-768, 2017
Age branding
HR Moody, S Sood
The Aging Consumer, 251-270, 2011
Endosulphan poisoning presenting as status epilepticus.
AK Sood, SP Yadav, S Sood
Indian Journal of Medical Sciences 48 (3), 68-69, 1994
RETRACTED: Mechanism (s) of deep brain stimulation and insights into cognitive outcomes in Parkinson's disease
S Naskar, SK Sood, V Goyal, M Dhara
Brain Research Reviews 65 (1), 1-13, 2010
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